Jennifer Welborn Williams

Clients include: CUNY Advocate, ElleTwo, Affinity Strategies, University of New England, UI Media

• Developed creative digital content solutions and strategies for various media outlets and corporate partners, ensuring content quality and alignment with target audience needs while leveraging SEO optimization and editorial judgment.
• Researched and wrote original, engaging email and newsletter campaigns for NPOs that increased open rates by up to 50%, clients include: EDS Foundation, Transcend Charlotte, PROCOIN
• Managed a portfolio of five to fifteen high-profile clients, delivering website copy and digital content projects that consistently increased organic traffic by 35-50% through SEO optimization
• Applied skills in CMS applications and digital marketing to optimize content reach and performance by 20%, while also using insights from audience analysis for continuous content improvement.
• Integrated industry-standard plain language practices and leveraged AI tools for enhanced lead generation and data analysis in content creation.

• Produced immersive video content and social media assets that connected with global audiences, supporting brand storytelling and digital engagement; increasing social media followers by 7% and profile views by 12%.
• Analyzed target audiences and refined messaging strategies to improve content engagement by 15%, aligning creative outputs with platform-specific content requirements.