JENNIFER FLOYD
Mooresville
Summary
Dynamic marketing professional with a proven track record of producing high-quality content across diverse platforms. Expertise in driving projects from concept to completion, fostering seamless team collaboration, and adapting to fast-paced environments. Proficient in project coordination, budget management, and creative problem-solving, ensuring efficient production workflows. Committed to delivering innovative and engaging content through collaborative efforts that resonate with target audiences.
Overview
17
17
years of professional experience
Work History
Management
Eddie's on Lake Norman
04.2025 - Current
- Devised standardized project management documentation to streamline future management of repetitive projects.
- Assisted management with keeping team working efficiently.
- Utilized talents in project management, organization and time management to successfully juggle simultaneous tasks and clients.
- Maintained organized file management system to promote accessibility.
- Reconciled cash and credit card transactions to maintain accurate records.
- Managed staff schedules and maintained adequate coverage for all shifts.
- Coordinated with catering staff to deliver food services for special events and functions.
Photo Producer
Lowe's Corporate, Inc.
02.2019 - 03.2025
- Developed production concepts and devised creative scenarios for the execution and delivery of over 30 projects
- Collaborated with cross-functional teams to produce high-quality multimedia content across diverse platforms, including Frame.io, Workfront, Airtable, SharePoint, Creative Force, JIRA, and Adobe
- Proficient in logistics, scheduling, and talent management to ensure streamlined production processes and achieve optimal outcomes
- Oversaw the accuracy of marketing shot lists throughout pre-production and post-production phases
- Managed on-set and location-based productions for seasonal and major advertising campaigns
- Presented production ideas and determined creative scenarios for production and delivery.
- Conducted thorough pre-production planning sessions, ensuring all stakeholders were aligned on project objectives and timelines.
- Developed schedules for production, editing, and duplication for timely delivery.
Advertising Content Management
Pure Red
04.2014 - 02.2019
- Developed comprehensive content management plans as Advertising Content Manager to enhance efficiency and accuracy in delivering digital assets
- Managed photography and CGI projects in collaboration with Lowe's, ensuring alignment with client objectives and brand guidelines
- Developed CGI process with House of Blue Beans in India, refining workflows and techniques over several years
- Identified improvement opportunities by staying updated with industry trends and best practices in content management
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
Account Executive
Pure Red
09.2008 - 04.2014
- I took direct responsibility for negotiating new contracts with several major corporate clients, including Lowe's, Safeway, and Michaels
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Managed client accounts, serving as the primary point of contact for communications and campaign execution
- Developed and executed integrated advertising campaigns across multiple channels (digital, print, social media, etc.)
- Collaborated with creative teams to develop compelling ad concepts and strategies aligned with client objectives
- Cultivated strong client relationships through proactive communication and strategic guidance
- Managed a portfolio of accounts, balancing multiple priorities and deadlines effectively
- Resolved client concerns promptly and professionally to maintain satisfaction and retention
Education
Bachelor of Arts - Graphic Design
Western Carolina University
Cullowhee, NC05-2007
Skills
- Relationship building
- Production scheduling
- Teamwork and collaboration
- Social media
- Post-production processes
- Project management
- Content production
- Editing
- Product knowledge
- Concept development
- Project management tools
- Strong graphic and visual sense
Timeline
Management
Eddie's on Lake Norman
04.2025 - Current
Photo Producer
Lowe's Corporate, Inc.
02.2019 - 03.2025
Advertising Content Management
Pure Red
04.2014 - 02.2019
Account Executive
Pure Red
09.2008 - 04.2014
Bachelor of Arts - Graphic Design
Western Carolina University