Fatima Jawaid
High Point
Summary
Strategic Brand Manager with expertise in developing and executing marketing strategies that enhance brand visibility and drive market growth. Skilled in data analysis and team collaboration, with a focus on building relationships and leading cross-functional teams. Proven ability to elevate brand presence through innovative campaigns and effective communication, resulting in increased customer engagement and loyalty.
Overview
5
5
years of professional experience
Work History
Brand Manager
Dillard's
Greensboro
08.2021 - 05.2026
- Delivered goods while providing excellent customer service.
- Collaborated with diverse coworkers to achieve product and service goals while addressing related issues.
- Generated innovative ideas and solutions that improved team performance and project outcomes.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Worked with cross-functional teams to achieve goals.
- Maintained updated knowledge through continuing education and advanced training.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Developed brand strategies to enhance product visibility in retail locations.
- Collaborated with cross-functional teams to execute marketing campaigns effectively.
- Analyzed market trends to inform product positioning and pricing strategies.
- Managed social media presence to engage customers and promote brand initiatives.
- Created engaging content for marketing materials that aligns with brand messaging.
- Conducted competitor analysis to identify opportunities for brand differentiation.
- Trained staff on brand standards and customer service techniques for consistency.
- Developed comprehensive launch plans outlining strategic objectives, execution tactics, timelines, and budget allocations.
- Assessed performance of current campaigns against goals set at beginning of projects; adjusted strategy if needed.
- Collaborated with sales teams on product launches, promotions and pricing strategies.
- Oversaw and developed strategic marketing and promotional plans for new product roll-outs.
- Conducted market research to identify target customer segments, preferences, and trends.
- Developed online ads and company positioning on social media sites to increase monthly sales.
- Collaborated with team to forecast based on sales and product profitability.
- Monitored online conversations about the brand across various channels such as social media platforms and forums.
- Created content for social media campaigns, website copy, brochures, press releases and other marketing materials.
- Supervised creation of marketing materials and collateral.
- Conducted research to determine ideal markets for products and services.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
Education
High School Diploma -
High Point Central High School
High Point, NC06-2020
Skills
- Brand strategy
- Product management
- Integrated marketing campaigns
- Product launch strategies
- Customer relationship management and satisfaction
- Customer segmentation
- Lead generation strategies
- Customer loyalty programs
- Social media
- Social strategy
- Research analysis
- Data analysis
- Project management
- Presentation skills
- Conflict resolution
- Effective communication
- Team collaboration
- Time management
- Creative solutions
- Problem solving
- Critical thinking
- Computer skills
- Software Proficiency
- Microsoft Office Suite
- Google Ads
- Media procurement
- Bilingual
- Brand communication strategies
- Product positioning
- Sales enablement tactics
- Internal messaging
- Media procurement
- Brand communication strategies
Languages
- English
- Urdu
- Hindi
- Spanish
- Punjabi
Timeline
Brand Manager
Dillard's
08.2021 - 05.2026
High School Diploma -
High Point Central High School