Jaron Douglas
SmarterDx (HealthTech Startup)
Fayetteville
1
Certification
7
years of professional experience
Results-driven Product Marketing Leader specializing in high-velocity go-to-market strategies for multi-product B2B SaaS platforms. Translates roadmaps into compelling value propositions that capture market share among executive buyers. Leverages customer feedback and win/loss analysis to inform product direction, while leading sales enablement initiatives that effectively challenge incumbent vendors and enhance revenue generation.
Work History
Senior Product Marketing Manager/Lead PMM
11 Months- Architect and scale the go-to-market strategy for a 7-product healthcare technology SaaS portfolio, driving a $275M CARR footprint and accelerating YoY pipeline growth by 50%+.
- Lead GTM execution for 4 net-new SaaS solutions, developing differentiated messaging and value propositions that capture 15% market share among executive buyers in the revenue integrity space.
- Partner with Product leadership to align marketing operations with roadmaps, executing 2 Tier-1 product launches that generate $10M in CARR within the first month of release.
- Institutionalize a market intelligence program—synthesizing win/loss analysis and direct customer feedback—influencing 3 major roadmap pivots and equipping sales teams for competitive takedowns.
- Forge cross-functional alignment across Sales, Customer Success, Product, and RevOps, elevating the PMM function into a strategic commercialization pillar at the executive table.
- Mentor a high-performing marketing team and external contractors, establishing core competencies in buyer persona development to continuously scale campaign output.
- Direct a robust sales enablement program across 5 geographic regions, engineering standardized sales plays and enablement kits to accelerate complex enterprise sales cycles.
Product Marketing Manager
1 Year 8 Months- Directed GTM execution for a $25 bookings portfolio, consistently achieving revenue and product adoption targets.
- Refined competitive positioning and delivered cross-functional training, resulting in a 15% increase in customer utilization rates.
- Launched targeted campaigns and educational webinars with account teams to enhance customer retention and reduce churn.
Product Marketing Manager
1 Year 10 Months- Conducted competitive intelligence and market research to shape GTM strategy, refine product positioning, and craft core commercial messaging.
- Collaborated with sales and customer success to create targeted enablement assets and promotional campaigns, driving product adoption.
- Developed and executed product marketing strategies aligned with company objectives.
- Led cross-functional teams to launch new products successfully in targeted markets.
- Analyzed market trends and customer feedback to refine product positioning and messaging.
Product Marketing Manager
1 Year 10 Months- Launched service offering and GTM campaign strategy, expanding market footprint and generating $15M in revenue.
- Led product positioning and messaging strategies to enhance market penetration and brand awareness.
- Developed comprehensive go-to-market plans for new product launches, ensuring alignment with sales and marketing teams.
- Analyzed market trends and competitor activities to inform strategic planning and optimize product offerings.
Marketing Manager (Principal Lead for Platform)
11 Months- Led cross-functional marketing initiatives and service launches, enhancing brand visibility and expanding enterprise market reach.
- Developed and implemented marketing strategies to enhance brand awareness and drive customer engagement.
- Led cross-functional teams to execute integrated marketing campaigns across multiple channels.
- Analyzed market trends to identify growth opportunities and inform strategic decision-making.
Education
Master of Arts - Integrated Marketing Communications
Bachelor of Science - Health Information Management
Skills
GTM strategy
Product positioning and messaging
Sales enablement
Pricing strategy
Market research
Customer engagement
Campaign strategy
Performance metrics
Platform marketing
Affiliations
Pragmatic Institute – PMM Level 3
Product Marketing Alliance – Certified
Certification
- Product Marketing Alliance - PMA Certified
- Pragmatic Institute - Pragmatic Product Marketing Level 3
Timeline
Senior Product Marketing Manager/Lead PMM
SmarterDx (HealthTech Startup)
2025.09 - CurrentRead More
Product Marketing Manager
PointClickCare
2024.01 - 2025.09Read More
Product Marketing Manager
Gainwell Technologies
2022.03 - 2024.01Read More
Product Marketing Manager
Accordius Health
2020.05 - 2022.03Read More
Marketing Manager (Principal Lead for Platform)
PruittHealth
2019.06 - 2020.05Read More
University of North Carolina, Wilmington
Master of Arts from Integrated Marketing Communications
Read More
Western Governors’ University
Bachelor of Science from Health Information Management
Read More