James Patterson
Winston-Salem
Summary
Collaborative marketing and communications leader with 20+ years of experience in developing and implementing effective content strategies. Proven track record in driving successful stakeholder and partnership strategies to achieve organizational goals. Adept at leveraging market insights to create compelling messaging that resonate with target audiences.
Overview
19
19
years of professional experience
Work History
Director, Marketing & Communications
Innovation Quarter
06.2015 - Current
- Utilized market research to successfully plan and execute comprehensive re-brand of the Innovation Quarter, engaging executive stakeholders across multiple organizations
- Increased unique website visitors by 46% by implementing new website and storytelling channel with corresponding social media strategy
- Direct all media relations efforts and serve as key spokesperson on behalf of Innovation Quarter, leading to placement in New York Times, POLITICO Magazine, Huffington Post, Christian Science Monitor and more
- Developed and implemented SEO techniques to maximize internet traffic and presence.
Director, Marketing & Communications
Wake Forest Innovations
06.2015 - 01.2020
- Reported directly to Chief Innovation Officer of Wake Forest Baptist Medical Center, advising on marketing and communications strategy for all internal and external audiences
- Directed re-design of WakeForestInnovations.com, resulting in 72% increase in site visits and 134% increase in in-bound leads
- Collaborated with business/technology development teams to create partnership materials, technology non-confidential summaries and strategize on lead generation, tracking and nurturing through Salesforce
- Developed content marketing strategy to drive innovation culture within Wake Forest, resulting in 64% increase in internal touchpoints
Associate Creative/Digital Director
Hager Sharp
02.2013 - 06.2015
- Company Overview: Hager Sharp is a full-service integrated marketing agency serving government and non-profit clients
- Managed and developed a wide variety of creative campaigns and materials and developed digital strategies for clients including: U.S Department of Education, AARP Foundation, Centers for Disease Control & Prevention (CDC), U.S Fire Administration (USFA) and more
- Developed high-impact creative and promotional content for client campaigns from concept to completion
- Oversaw content strategy for agency re-brand, including website refresh
Marketing Communications Manager
Bingham Memorial Hospital
05.2011 - 02.2013
- Company Overview: Bingham Memorial Hospital is a critical-care community hospital that serves eastern Idaho communities
- Managed $15,000/month advertising budget for print and digital
- Built hospital's social media platforms from scratch to the largest following on social media channels among all hospitals in the state
- Responsible for all digital media and print advertising content, including writing, editing, design, placement and editorial calendar
Branding and Digital Consultant
Self-employed
01.2010 - 01.2013
- Overview: Independent consultant for a variety of local/national clients, including the National Diabetes Education Program, U.S
- Department of Education, and community hospitals
- Strategic consulting on digital strategy and day-to-day management of social media for local business and retail clients
- Increased organic growth of social media for one client by 75% on Facebook and 45% on Twitter by introducing new content strategy
Copywriter/Digital Content Coordinator
Melaleuca, Inc.
07.2007 - 02.2010
- Company Overview: CPG Direct-to-Consumer Company
- Led cross-channel team in organizing, creating and publishing content for the company's training microsite
- Collaborated with managers in IT, marketing, sales and video production to ideate and execute website content strategy
- Developed and launched successful readership survey that resulted in magazine visual and content redesign
Account Executive
Hager Sharp
12.2005 - 07.2007
- Company Overview: Marketing agency serving non-profit and government clients
- Developed first-ever national awareness campaign for COPD on behalf of National Institutes of Health (NIH), including partnership development, stakeholder outreach, creative materials execution and web/digital strategy
- Helped develop and execute stakeholder strategy to ensure collaboration with major health and physician organizations
Education
B.A. - Communications
Brigham Young University Idaho
Skills
- Creative direction
- Stakeholder outreach
- Partnership strategy
- Branding
- Content strategy
- Media relations
- Social media
- Partnership strategy
- SEO/SEM
- Community relations
- Microsoft Office
- Adobe Creative Suite
Accomplishments
- Up-and-coming, Named to the Triad Business Journal's '40 Under 40' list for achievements and leadership in marketing & communications
- Leadership & Community Engagement, 2018 graduate of Leadership Winston-Salem, a program designed to connect and empower leaders to become more engaged with their community, 01/01/18
- Award-winning, Multiple awards for writing and campaigns, including the Silver Plain Language award from National Institutes of Health (NIH) and PRSA's Thoth Award
Board Positions
- Board Member, Leadership Winston-Salem, Founded in 1984, Leadership Winston-Salem is designed to ignite community leaders with a mission of educating, connecting and energizing leaders to serve and improve the community. Currently serve on the Selection Committee, helping identify future leaders for the flagship program.
- Board Member, Neighbors for Better Neighborhoods, Neighbors for Better Neighborhoods connects community leaders with the resources they need to become self-determined producers of sustainable community development.
- Board Member, Downtown Winston-Salem Partnership, The Downtown Winston-Salem Partnership is a member and advocacy organization leading the efforts to revitalize and strengthen the core of downtown Winston-Salem, NC.
Timeline
Director, Marketing & Communications
Innovation Quarter
06.2015 - Current
Director, Marketing & Communications
Wake Forest Innovations
06.2015 - 01.2020
Associate Creative/Digital Director
Hager Sharp
02.2013 - 06.2015
Marketing Communications Manager
Bingham Memorial Hospital
05.2011 - 02.2013
Branding and Digital Consultant
Self-employed
01.2010 - 01.2013
Copywriter/Digital Content Coordinator
Melaleuca, Inc.
07.2007 - 02.2010
Account Executive
Hager Sharp
12.2005 - 07.2007
B.A. - Communications
Brigham Young University Idaho
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