James Reeves
Winston-Salem
Summary
An insightful professional in market research, known for high productivity and efficient task completion. Skilled in data analysis, consumer behavior understanding, and strategic planning. Excel in communication, problem-solving, and adaptability, leveraging these soft skills to drive successful marketing initiatives, and informed decision-making processes.
Overview
38
38
years of professional experience
Work History
Global Market Research Analyst
Digital Commerce 360
Remote For Chicago Based Company
12.2021 - Current
- In my role at Digital Commerce 360, I work with our research team, building an extensive global database of over 4,000 online retailers.
- Conduct in-depth research, utilizing secondary research methods, to gather data from SEC filings and other online sources.
- Developed the process to incorporate a quarterly update to support our forecasting for each public retailer.
- Provide input on our algorithm that forecasts online retailers' digital revenue.
- Created and tracked e-commerce trends across four continents, incorporating individual techniques in thirteen nations, and secondary research in twenty-four others.
- Provided feedback on consumer surveys, design, and results to support the company's editorial board.
Publications Director
Marcus & Millichap Real Estate Investment Services
Phoenix
08.2012 - 07.2020
- Managed the production of over 1,000 analytical research reports annually, covering various industry sectors and more than 50 metro areas, achieving media hits in The New York Times, The Wall Street Journal, USA Today, and Forbes.
- Supported 1,300 agents with comprehensive reports, enhancing the department's reputation as a credible source for commercial real estate forecasts and analyses.
- Selected, hired, trained, and coached up to 12 analysts/writers to work both independently and on team projects to develop high-end commercial real estate investment reports.
- Reorganized the analyst workflow and created the department's annual production calendar to maximize efficiency while ensuring high exposure.
- Report production increased, on average, 12 percent annually.
Market Research Contractor
Self-employeed
Atlanta
01.2010 - 07.2012
- Revealed significant technology insights by interviewing over 100 key management and C-level professionals for Veritas Insights Research benchmark reports, used for sales and marketing deployment by national corporations such as Motorola, Honeywell, and Telogis.
- Created profiles for over 500 Atlanta local businesses for the AOL/Patch directory, enhancing local business visibility.
- Designed and applied a procedure to assemble Internet data from various sources within strict deadlines for HotelTonight, improving data accuracy and efficiency.
Research Analyst
Turner Broadcasting
Atlanta
11.2005 - 07.2010
- Analyzed various attitudes and customer satisfaction surveys, worked with vendors to implement surveys, analyzed crosstabs, developed underlying stories, insights presented to management, and C-level executives with strategic recommendations.
- Analyzed and recommended business opportunities for growth based on competitor market share, and key performance indicators.
- Provided actionable recommendations based on consumer insights for advertising strategies for various channels, including out-of-home, radio, linear, and digital.
- Developed a database tracking customers' patterns utilizing MS Access. Results provided insight on GameTap's most popular games, defined by various indicators, and used for promotions of products.
- Managed monthly focus groups on a digital layout, accessing consumers' use of the website.
- Results provided developers insights into consumer ease or inability to access certain targets.
Consumer Behavior Research Analyst
BBDO Atlanta
Atlanta
01.2004 - 11.2005
- On the BBDO Atlanta research team, I analyzed business growth opportunities for our client, Cingular Wireless, within a team of eight analysts, utilizing primary research, including attitude awareness and usage, pricing, new product concepts, and customer satisfaction surveys.
- Utilized secondary research to analyze competitor and consumer behavior, assisting Cingular Wireless in the Chicago market's business development.
- Maintained internal databases, including Nielsen market media spend, Cingular Wireless customer services, and Telephia data.
- Assisted with focus groups across the country, evaluating new business opportunities and various channel marketing strategies.
Research Manager
Marcus & Millichap Real Estate Investment Services
Atlanta
10.1996 - 12.2003
- Promoted to East Coast Division Manager: Coached a team of seven Research Managers to develop and implement business plans across seven major market offices, enhancing team performance and strategic alignment.
- Analyzed business opportunities for retail, apartment, and office investment sales, resulting in improved territory assignments and profit projections.
- Developed and managed the first research department in Atlanta, creating a centralized location for client presentations, market research reports, tracking investment sales, construction, economy, and rental rates.
Economic Development Director
Stanly and Yadkin Counties
01.1987 - 12.1996
- Spearheaded long-term initiatives for Stanly and Yadkin County governments, and developed and implemented strategic plans to boost economic development.
- Led day-to-day activities for Stanly County Economic Development (1992-1996) and the Yadkin County Economic Program and Chamber of Commerce (1987-1992), enhancing local commerce and community engagement, and attracting new businesses.
Education
Bachelor of Arts - Sociology
Wake Forest University
Winston-Salem, NC06-1987
Skills
- Data analytics and database management
- Market research expertise and segmentation
- Report writing and production
- Critical thinking, including forecasting techniques
- Proficient with MS Excel, PowerPoint, Adobe InDesign, Illustrator, and Periz Infogram
- Team collaboration
Timeline
Global Market Research Analyst
Digital Commerce 360
12.2021 - Current
Publications Director
Marcus & Millichap Real Estate Investment Services
08.2012 - 07.2020
Market Research Contractor
Self-employeed
01.2010 - 07.2012
Research Analyst
Turner Broadcasting
11.2005 - 07.2010
Consumer Behavior Research Analyst
BBDO Atlanta
01.2004 - 11.2005
Research Manager
Marcus & Millichap Real Estate Investment Services
10.1996 - 12.2003
Economic Development Director
Stanly and Yadkin Counties
01.1987 - 12.1996
Bachelor of Arts - Sociology
Wake Forest University
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