Jakob Sklar
Wilmington
Summary
Creative video producer and digital marketer with a strong foundation in full-cycle content production, ad strategy, and social media growth. Freelance video creator specializing in branded campaigns for the health and wellness space. Proven success in scaling social media audiences, generating leads through strategic content, and delivering optimized ad creatives for Meta and Google platforms. Experienced in cross-functional collaboration, client acquisition, and data-driven creative performance.
Overview
3
3
years of professional experience
Work History
Creative Intern
Nutra Holdings
Remote
11.2025 - Current
- Assist in developing and editing photo and video assets for PPC campaigns.
- Collaborate with the marketing team on Meta and Google ad creative testing.
- Support brand visuals across product launches and athlete campaigns.
Freelance Video Producer & Digital Marketer
Hedonics Media
Wilmington
03.2023 - 09.2025
- Produced high-performing ad creatives and promotional videos for fitness and wellness brands.
- Developed content-driven lead funnels resulting in sub-$2.50 cost per lead.
- Collaborated with CrossFit Reignited and Wilmington Strength on brand strategy, social media growth, and ad campaigns that reduced lead costs by over 50%.
- Created nonprofit promotional video content for The Rooster Walk to raise awareness for disabled veterans.
- Managed client relationships from outreach through delivery, maintaining high satisfaction and retention.
Digital Marketing & Content Producer
PaulSklarXFit
Remote / Charlotte
03.2023 - 03.2025
- Oversaw full-cycle content production for a brand exceeding 6M total followers across platforms.
- Ran Google and Meta ad campaigns contributing to an 8.3% revenue increase ($267K annual).
- Directed and edited YouTube videos, growing subscribers by 600K.
- Delivered multi-platform ad assets and sponsor integrations optimized for reach and conversions.
- Coordinated long-form and short-form video pipelines with fast turnaround times and consistent creative performance.
Education
B.A. - Philosophy
University of North Carolina Wilmington (UNCW)
Skills
- Creative direction and brand storytelling
- Video production and editing
- Paid media strategy
- Lead generation and sales design
- Social media optimization
- Client communication and project management
- Strategic problem-solving
- Collaborative work ethic
Equipment
Sony ZV-E1, Sigma 24-70mm f/2.8, Tamron 35mm f/1.8, ASPC Sony 11mm f/1.8, 2-Aputure 200x w/ Softboxes, Nanlite Pavo Tube, Aputure MC, Small Rig Tripod, Gimbal, 3 C-Stands, Diffusion, Negative Fill, Rode NTG5, Rode Wireless Go 2, Lavalier mic, Backdrops, Acrylic Sheets, MacBook Pro M3 + Adobe Suite
References
Available upon request
Timeline
Creative Intern
Nutra Holdings
11.2025 - Current
Freelance Video Producer & Digital Marketer
Hedonics Media
03.2023 - 09.2025
Digital Marketing & Content Producer
PaulSklarXFit
03.2023 - 03.2025
B.A. - Philosophy
University of North Carolina Wilmington (UNCW)