Hunter Lott
Wilmington,NC
Summary
Integrated solution specialist with a unique blend of imagination and collaboration, dedicated to optimizing results. Passion serves as a valuable asset, driving an eagerness to embrace challenges head-on. This unwavering enthusiasm fosters continuous curiosity, resulting in extensive knowledge acquisition throughout the career journey. Committed to delivering innovative solutions, a proactive approach ensures readiness for any arising opportunities.
Overview
9
9
years of professional experience
Work History
SEO Solutions Engineer
Searchmetrics
2020.01 - 2023.02
- Completed technical and content audit for all prospective Enterprise clients, leveraging the Searchmetrics software
- Executed search strategy development, present solutions, create ROI models, and oversaw strategy execution
- Worked directly with Client Services, Business Development, Market/Product teams, and Account Executives for all US territories
- Collaborated with cross-functional teams to develop tailored SEO solutions that met client needs and objectives.
- Completed technical and content audits for Enterprise clients using the Searchmetrics platform.
SEO Product Manager
Jerry.ai
2017.12 - 2020.01
- Developed and implemented a comprehensive SEO strategy for product launches.
- Led a cross-functional team to enhance website visibility and optimize search performance.
- Built SEO team of editors, writers, and search analysts.
- Completed monthly TAM analysis to track and identify new/existing competitors.
- Successfully completed GTM strategy for the first public facing website.
Search Account Manager
Compound Growth Marketing
2021.10 - 2022.02
- Managed search and marketing strategies for a diverse portfolio of clients.
- Developed SEO playbooks for company-wide implementation and training.
- Worked directly with stakeholders to execute growth strategies and optimize ROI.
- Executed comprehensive keyword research to drive targeted content creation and SEO initiatives.
Director of Search Operations
Endgame360
2017.02 - 2020.01
- Oversaw the execution of search operations to drive traffic and engagement across digital platforms.
- Developed and implemented data-driven strategies to optimize search performance and increase ROI.
- Analyzed search trends and competitive landscape to inform strategic planning and decision-making.
- Managed resource allocation for search operations to ensure timely project completion and efficiency.
SEO Manager, Technical SEO Product Manager
Endgame360
2017.03 - 2019.02
- Managed site migration from WallStCheatSheet.com to CheatSheet.com, with over 3M unique URLs
- Managed a team of content creators to ensure timely production of high-quality, optimized materials.
- Reduced bounce rates through in-depth analysis of user behavior data, identifying areas for improvement within the overall site structure.
Senior Search Product Director
Catalis
2024.02 - Current
- Oversaw the development of Catalis' first search growth strategy.
- Worked as lead developer, Scrum Master, and partnered with PMs from each vertical.
- Developed the companies first revenue and retention focused holistic content strategy. This included building the keyword and identify top revenue markets for product market fit.
- Over the company shift with AIO and GEO, to develop new SOPs and educate needed stakeholders.
Independent Contractor
Adidas
2023.03 - 2024.01
Education
Master of Science - Marketing, Economics
UNC Wilmington, Cameron School of Business
Skills
- Jire CERTIFIED
- Salesforce
- CRM Specialist
- Google Analytics Certified
- Screaming Frog
- Botify/DeepCrawl
- Solution design
- Proposal Development
- Prospecting
- Team Development
- Enterprise SaaS
- Strategic thinking
- Customer engagement
- Sales support
- Requirements gathering
Timeline
Senior Search Product Director
Catalis
2024.02 - Current
Independent Contractor
Adidas
2023.03 - 2024.01
Search Account Manager
Compound Growth Marketing
2021.10 - 2022.02
SEO Solutions Engineer
Searchmetrics
2020.01 - 2023.02
SEO Product Manager
Jerry.ai
2017.12 - 2020.01
SEO Manager, Technical SEO Product Manager
Endgame360
2017.03 - 2019.02
Director of Search Operations
Endgame360
2017.02 - 2020.01
Master of Science - Marketing, Economics
UNC Wilmington, Cameron School of Business