Heather Lanphar
Lexington
Summary
Digital Marketing Manager with a successful history at Richard Childress Racing, achieving a 40% increase in partner engagement. Proficient in content creation and campaign management, utilizing data analysis to surpass performance targets. Expertise in SEO optimization and client relationship management, ensuring compliance and strategic alignment across teams.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Richard Childress Racing (RCR)
Winston-Salem
12.2022 - Current
- Led digital strategy that drove a 40% increase in partner engagement and a 25% rise in brand impressions YoY.
- Launched Road to Daytona, achieving 500K+ views and exceeding performance goals by 60% while maintaining sponsor and legal alignment.
- Created content roadmaps for 15+ partners, streamlining asset delivery by 30% and supporting long-term renewals.
- Reduced campaign approval timelines by 20% by coordinating across marketing, legal, and sponsorship teams.
- Ensured full compliance for all branded initiatives by integrating legal and contractual requirements early in the planning process.
- Managed licensing for 200+ media assets, mitigating copyright risks and simplifying external usage.
Junior Producer
Red Tettemer O'Connell + Partners (RTO+P)
Philadelphia
09.2021 - 05.2022
- Produced 15+ integrated campaigns for Fortune 500 clients, increasing ROI by 18% through strategic coordination and execution.
- Aligned timelines and messaging across creative, legal, and client teams, achieving 95% on-time delivery.
- Oversaw influencer deliverables and contracts, shortening turnaround time by 25% and improving overall client satisfaction.
- Delivered post-campaign reports that led to a 15% uplift in recurring creative performance.
Producer / Editor
BuzzFeed
Philadelphia
04.2021 - 09.2021
- Produced 30+ branded videos, generating over 1M impressions and maintaining full FTC and brand compliance.
- Collaborated with legal and partnerships teams to uphold agreements, contributing to five repeat campaigns.
- Crafted high-performing content that surpassed KPIs by 22%, balancing creativity with brand consistency.
- Presented analytics that directly informed renewal decisions and future strategy.
Social Media Content Producer / Editor
NBC10 Philadelphia
Philadelphia
09.2019 - 03.2020
- Developed branded content supporting eight local sponsorships, contributing to a 12% increase in segment viewership.
- Coordinated with legal to ensure full editorial and regulatory adherence, reducing revision cycles by 30%.
- Handled planning and clearances for 20+ remote shoots, ensuring legal and logistical readiness.
- Strengthened cross-department collaboration between production, sales, and legal for unified campaign delivery.
Education
Bachelor of Science - Film and Video, Marketing
Drexel University
Philadelphia, PA03-2021
Skills
- Adobe Suite Tools
- Sprout Social
- Zoomph
- WordPress
- Asana
- Slack
- Final Cut Pro
- Creative Suite
- Digital strategy
- Content creation
- Campaign management
- Data analysis
- SEO optimization
- Client relationship management
- Influencer marketing
- Creative problem solving
- Attention to detail
- Effective communication
- Social media management
- Strategize SEO plans
Certification
- Google Ads Video
- Facebook Certified Digital Marketing Associate
- YouTube Asset Monetization
Accomplishments
- 5x Winner Hermes Award (2025)
- 2x Nominee Hashtag Awards (2025)
Websites
Timeline
Digital Marketing Manager
Richard Childress Racing (RCR)
12.2022 - Current
Junior Producer
Red Tettemer O'Connell + Partners (RTO+P)
09.2021 - 05.2022
Producer / Editor
BuzzFeed
04.2021 - 09.2021
Social Media Content Producer / Editor
NBC10 Philadelphia
09.2019 - 03.2020
Bachelor of Science - Film and Video, Marketing
Drexel University
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