Hannah Morton
Raleigh
Summary
Energetic and creative with passion for developing engaging marketing campaigns and content. Understanding of digital marketing strategies and social media platforms, coupled with skills in graphic design and analytics. Capable of driving brand awareness and customer engagement through innovative marketing initiatives.
Overview
4
4
years of professional experience
Work History
Marketing Coordinator
Northwestern Mutual
04.2025 - Current
- Collaborate with financial advisors to implement marketing strategies that enhance client acquisition and retention.
- Partner with financial advisors to execute marketing strategies that support client acquisition, retention, and business growth.
- Manage social media strategy, content, and engagement across platforms to increase brand visibility and audience growth.
- Facilitate advisor branding through client engagement campaigns, website management, public relations, and marketing communications initiatives.
- Plan and execute client events from concept to completion, managing logistics, communications, and attendee engagement to strengthen client relationships.
Public Relations Intern
Yes& Agency
06.2024 - 12.2024
- Wrote media commentaries, pitches, blogs and press releases, securing media coverage and boosting client visibility.
- Developed targeted media lists and executed outreach, fostering relationships that enhanced earned media opportunities.
- Created engaging social media content that boosted audience interaction and supported client objectives.
- Updated PR tracker weekly and applied Agile methodology to streamline workflows and deliver client projects punctually.
Member
Public Relations Student Society of America
10.2022 - 05.2024
- Contributed to event planning, communication strategy, and professional development initiatives for PRSSA.
Education
Public Relations B.S. - Minor in Sociology
Appalachian State University
Boone, NC05-2024
Skills
- Media monitoring
- Website management
- Campaign coordination
- Content creation
- Adobe creative cloud
- Social media management
- Canva
- Project management
- Agile Methodologies
- Detail-oriented
Timeline
Marketing Coordinator
Northwestern Mutual
04.2025 - Current
Public Relations Intern
Yes& Agency
06.2024 - 12.2024
Member
Public Relations Student Society of America
10.2022 - 05.2024
Public Relations B.S. - Minor in Sociology
Appalachian State University