Hannah Clendenin
Raleigh
Summary
Resourceful Event Manager with a track record of executing high-impact events and fostering strong vendor relationships. Achieved over $7 million in pipeline growth through strategic planning and effective cross-functional leadership. Core competencies include budget management, communication, teamwork, and problem-solving, ensuring seamless event execution. Committed to leveraging expertise to drive innovative event solutions and exceed client expectations.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Event Manager, Marketing
Bandwidth
09.2023 - Current
- Plan and execute corporate events, including trade shows, conferences, speaker engagements, virtual conferences, and sponsored webinars, within plan and budget.
- Coordinate with the sales and marketing teams to accomplish event goals and objectives.
- Manage the lead cycle from acquisition to reporting in SalesForce to demonstrate event ROI.
- Build relationships with product leaders to understand and execute larger company initiatives.
- Coordinate with the marketing and product teams to create event messaging that is on-brand.
- Evaluated event performance metrics against established goals and objectives.
- Manage the Virtual Event Specialist as they perform all tasks to execute our webinar and virtual event programs.
- Lead the strategy for the 2024 webinar schedule, and collaborate with the Virtual Event Specialist to ensure they have the support and resources needed to execute the plan on time and in budget.
- Demonstrate the importance of webinars as a source of education for major marketing campaigns, and make webinars a trusted resource by marketing team leaders.
Virtual Events Manager, Marketing
Bandwidth
08.2021 - 08.2023
- Lead the strategy for the 2023 webinar schedule and made independent decisions regarding webinar topics and content in partnership with the product team.
- Initiate meetings with other marketing team leads to understand the process and opportunities to improve in webinar trainings and lead follow-up.
- Demonstrate the importance of webinars as a source of lead generation and education for major marketing campaigns, and make webinars a trusted resource for marketing team leaders.
- Lead webinar-related initiatives and projects, and rallied key team members.
- Build relationships with product leaders to understand and execute larger company initiatives
- Execute on-site trade shows within the plan and budget.
- Planned and executed webinars, generating over $7 million in pipeline in 2022.
- Developed a strong understanding of Bandwidth's products, buyers, and overall market conditions.
- Trained sales reps on webinar topics for post-webinar outreach.
- Scaled the webinar program and onboarded new vendors to create a robust webinar schedule to meet and exceed yearly goals.
- Created and developed a webinar promotion strategy.
- Executed the setup of webinars, from registration landing pages and emails to the webinar platform, camera, and meeting room facilities needed for production.
- Sourced and managed vendors, and adeptly control contract negotiations.
- Executed on-site trade shows and hospitality events within the plan and budget.
Program Coordinator, Importer Support Program – Global Supply Chain Marketing
Cotton Incorporated
08.2017 - 08.2021
- Managed a $1M+ budget to support the excellent execution of high-quality programs focused on informing and training textile professionals on the latest sustainable and innovative uses of cotton.
- Transitioned all in-person events and programs to a virtual platform in response to changes in business needs due to COVID-19.
- Created project task lists and timelines to ensure each step of a project or event is executed in a timely manner, in order to accomplish the final goal by the project deadline.
- Managed a team of textile education consultants and ensured they met all workshop marketing goals.
- Managed the event registration system, including the registration of attendees and communication with them using WordPress and Excel.
- Gather and create all post-event metrics, and share them with the division.
- Planned annual schedule of 40 to 50 workshops, seminars, and related marketing events, locally, nationally, and internationally.
- Researched and secured venues, including budgeting, contracts, and placing banquet event orders.
- Scheduled domestic and international travel for workshop consultant presenters.
Education
B.A. - Psychology
North Carolina State University
Raleigh, NCSkills
- Event planning
- Budget management
- Salesforce management
- Project management
- Vendor management
- Data analysis
- Webinar execution
- On-site execution
- Cross-functional teams leadership
Accomplishments
- Selected for Bandwidth's "First Chair" leadership development program
- Completed BOOM (Bandwidth Orientation of Managers)
Certification
ValueSelling Framework for Marketing Professionals
Timeline
Event Manager, Marketing
Bandwidth
09.2023 - Current
Virtual Events Manager, Marketing
Bandwidth
08.2021 - 08.2023
Program Coordinator, Importer Support Program – Global Supply Chain Marketing
Cotton Incorporated
08.2017 - 08.2021
B.A. - Psychology
North Carolina State University