Marketing Specialist
Graysen Billiar
Highlights Healthcare
Kannapolis
9
years of professional experience
1
Certification
Knowledgeable Analyst with background in developing and implementing successful marketing strategies. Proven ability to increase brand awareness through targeted campaigns and innovative social media content. Demonstrated proficiency in market research and data analysis to drive informed decision-making.
Work History
Marketing Specialist
1 Year 8 Months- Analyzed campaign performance to refine audience targeting and improve engagement quality while also analyzing market trends to increase online enrollment by 216% while staying within the previous year's budget.
- Conducted competitor analysis for better positioning in the market and identified growth opportunities. Employed SQL to organize and aggregate larger data sets for use in querying data for structured results.
- Developed targeted marketing materials supporting patient outreach and service line promotion.
- Coordinated social media content calendars to maintain consistent brand messaging across channels.
- Collaborated with clinical and administrative teams to align messaging with organizational goals.
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
- Managed customer feedback channels, improving customer satisfaction while improving brand reputation.
Senior Associate
2 Years 6 Months- Primary responsibilities included creating and launching paid search campaigns that achieve specific business goals requested by clients.
- Created and launched paid search campaigns to meet specific business goals for clients.
- Optimized ongoing and new campaigns, performed keyword performance analysis, conducted settings checks, and analyzed audience targeting.
Temporary Operations Specialist
7 Months- Supervised receipt of merchandise, ensuring correct products received and daily logs accurately reflected inventory.
- Oversee the counting, weighing, and identifying of shipped items; reconcile materials against invoices, bills of lading, and customer orders.
- Oversaw counting, weighing, and identifying of shipped items, reconciling materials with invoices, bills of lading, and customer orders.
Meat Clerk
3 Years 3 Months- Utilized predictive modeling to optimize product ordering, resulting in sales increases of fresh fish by 17%, frozen fish by 8%, poultry by 11%, and beef by 9% from 2019 to 2020.
- Coordinated cross-departmental efforts to achieve a 11.7% reduction in salvage from 2018 to 2019 and 8.5% from 2019 to 2020.
- Received “Members’ First” award for exceptional customer support within first year, earning this recognition a total of 6 times during employment.
Education
Bachelor of Science - Economics
Bachelor of Science - Psychology
Skills
Data Analytics
Digital marketing
Conversion Optimization
Keyword research
Campaign Analytics
A/B Testing
SEO Keyword Analysis
Content Strategy
Microsoft Excel
Microsoft Word
Communication
Customer research
Certification
- Campaign Manager 360 - Google
- AI-Powered Shopping Ads - Google
- Display & Video 360 - Google
- Search Ads 360 - Google
- Conversion Optimization - Google
Timeline
Marketing Specialist
Highlights Healthcare
03.2025 - CurrentRead More
Senior Associate
Hearts & Science
08.2021 - 02.2024Read More
Temporary Operations Specialist
TiMOTION USA
02.2021 - 09.2021Read More
Meat Clerk
BJ's Wholesale Club
11.2017 - 02.2021Read More
University of North Carolina at Charlotte
Bachelor of Science from Psychology
Read More
University of North Carolina at Charlotte
Bachelor of Science from Economics
Read More