Grant Brooks
Burlington
Summary
Dynamic entrepreneurial-minded executive leader and builder, deeply experienced in organizational transformation, strategic planning and domain-driven solution sales within the public sector, globally and domestically.
Proven track record and ability to unify teams, spearheading initiatives that optimize growth, enhance market penetration, and align operational objectives with aggressive revenue targets.
Wealth of relationships and real domain experience in public sector and political ecosystems, and accustomed to leveraging integrated government relations strategies to drive growth, brand strength, policy and funding initiatives across Federal and State government.
Ready to win.
Overview
19
19
years of professional experience
Work History
Senior Vice President - Global Public Sector
SAS
10.2025 - Current
- Designed and launched our company's first ever global industry vertical for Public Sector across North America, EMEA, LATAM, APJ
- Established a unified and solutions-focused GTM and account segmentation, complete with multi-year strategic plan and revenue growth model, moving most countries outside of the NA region from a geographic multi-industry model to an industry aligned model. Our GTM was underpinned by total addressable market and multi factor analysis of opportunity, market penetration, readiness and resource optimization
- Led global sales teams and cross-functional Industry Interlock between Sales, Marketing, Solutions and R&D to align strategic objectives with operational and growth initiatives for SAS verticalization by industry
- Developed and implemented data-driven strategies to enhance business performance
- Fostered a culture of innovation by encouraging collaboration and knowledge sharing to drive multi-year product and GTM strategy aligned at reaching planned growth objectives
- Spearheaded risk management initiatives to identify and mitigate potential business threats, specifically in government relations and external affairs engagement globally, bringing this under a standard operating model governed from SAS Headquarters
Senior Vice President - North America
SAS
11.2024 - 10.2025
- Lead our company's $1.2B North American business across both public and private sector, with primary emphasis on growing our pillar business with all major banking and financial institutions and our long-standing public sector business in the US and Canada
- Unified our North American team to drive standardization of our common operating model across industry verticals within the region, and optimize our Commercial sub-industry footprint in developing segments, outside of our Financial Services business
- Developed and launched differentiated GTM motions, focused on additional penetration and scale in our largest segments of Public Sector and Financial Services, and a more targeted penetration and stabilization strategy for our smaller growth sectors in Commercial Healthcare, Manufacturing, Retail, Energy and Services
- Lead significant organizational transformation to verticalize our fast-growing Canadian business by industry as a successful beta of planned global industry verticalization for 2026
- Worked to consolidate and align our former State and Local and Education businesses into a unified SLED model to better reflect industry norms
Vice President - US Public Sector
SAS
01.2019 - 11.2024
- Lead all sales and presales teams across $600M US Public Sector business (Fed and SLED) in the US
- Served as President of SAS Federal LLC and as top of KMP chain for DCSA requirements
- Initiated full US public sector distribution via Carahsoft alongside a legacy reseller to bolster our penetration for greater indirect revenue contributions
- Led cross-functional teams across sales, pre-sales and industry domain to develop strategic initiatives, GTM aligning with organizational goals and growth objectives, resulting in consistent double digit growth in new software and cloud revenue
- Initiated sponsorship and executive investment to secure FedRAMP authorization for SAS IAAS and Viya software components
- Directed budget planning and resource allocation to maximize operational efficiency with emphasis on revenue growth and repeatability of core solution areas aligned with addressable market opportunities across fraud, risk, compliance, health and law enforcement sub-segments
- Implemented data-driven decision-making processes enhancing project outcomes and team performance for pre-sales functions and domain expert resources
- Fostered stakeholder, influencer, and elected and appointed official relationships thru national association engagement, government relations and direct networking at a national and federal level
Director of State & Local Government, State of NC
SAS
09.2014 - 12.2018
- Recruited by SVP of Public Sector and CEO to lead our flagship client relationship and public private partnership with the State of North Carolina
- Charged with doubling our business from $12M per year to $25M. In three years we had tripled the size of the business to $36M primarily thru new logo acquisition and sole source directed solution driven growth, net new fraud and analytical work streams, and cloud expansion.
- Since 2017 we have continued to grow the business which now represents total revenue of $65M annually.
- Led strategic engagement and government relations initiatives to advance appropriations and funding as well as provision language and other means to create, direct and expand existing workstreams based on measurable ROI to the State
Deputy Chief of Staff, Director of Budget & Policy
North Carolina Senate
12.2010 - 09.2014
- Directed legislative operations for the policy and appropriations process on behalf of the Senate President, ensuring alignment with strategic goals and efficient workflow management.
- Collaborated with Senate leadership, committee chairs and individual senators and staff to develop policy initiatives and legislation to address constituent needs and priorities, and then manage flow of those pieces of legislation thru the process
- Lead a team of cross functional policy and budget experts and attorneys responsible for individual policy and subject matter areas across all budget and agency sectors within State government.
- During this time we drove major cross-government initiatives that closed a $2.7 billion deficit, reduced fraud and waste, modernized tax policy, funded critical infrastructure, and built the state’s Government Data Analytics Center as an innovation center of excellence using data and analytics to transform government programs
State Research Director
Senator Richard Burr
11.2009 - 12.2010
- Led strategic research initiatives to support political, electoral, polling and campaign objectives and inform policy decisions and messaging
- Collaborated with cross-functional teams in DC and State office to analyze policy trends impacting issue areas
- Developed comprehensive opposition research files for campaign opponents, and fact-check, debate and other prep, briefing and summary materials
- Managed project timelines and deliverables, ensuring alignment with organizational goals and regulatory standards
Special Assistant to Senator Elizabeth Dole
The Elizabeth Dole Committee
11.2007 - 01.2009
- Coordinated and executed travel, logistics, advance and event planning and daily schedule for Senator Elizabeth Dole, and campaign-related travel and events for Former US Senate Majority Leader Bob Dole
- Managed follow up and coordination with donors, supporters, corporate points of contact, and elected officials, as well as senior political and official staff
- Planned and executed 53 county retail politics tour of key NC districts and counties with Former Senate Majority Leader Bob Dole
- Various support and ad-hoc research and communications functions before, during and after events
Education
Bachelor of Arts - Political Science And Government
University of North Carolina At Chapel Hill
Chapel Hill, NC05-2008
Skills
- Strategic leadership
- Organizational Planning and Transformation
- Direct executive level relationship development
- Optimal leveraging of government relations and external affairs, balanced with risk management
- Integration of policy and governmental processes to shape and strengthen opportunity planning, to maximize revenue growth and scale
- P&L Management and Operational excellence leveraging AI
- KPI tracking for Demand Management, Opportunity Planning, Forecasting and Capture
- Coaching and Strategic Development
Affiliations
University of North Carolina at Chapel Hill Board of Visitors
Alamance Community College Board of Trustees
Immediate Past Vice Chair - NC Free Enterprise Foundation
Board Member, North Carolina Information Innovation Fund
Timeline
Senior Vice President - Global Public Sector
SAS
10.2025 - Current
Senior Vice President - North America
SAS
11.2024 - 10.2025
Vice President - US Public Sector
SAS
01.2019 - 11.2024
Director of State & Local Government, State of NC
SAS
09.2014 - 12.2018
Deputy Chief of Staff, Director of Budget & Policy
North Carolina Senate
12.2010 - 09.2014
State Research Director
Senator Richard Burr
11.2009 - 12.2010
Special Assistant to Senator Elizabeth Dole
The Elizabeth Dole Committee
11.2007 - 01.2009
Bachelor of Arts - Political Science And Government
University of North Carolina At Chapel Hill