Gina Marie Reder
Raleigh
Summary
Accomplished executive with over 22 years of progressive leadership in sales, commercialization, and global marketing across the medical device, diagnostics, and health IT sectors. Proven history of driving multimillion-dollar revenue growth, leading transformative go-to-market strategies, and launching disruptive technologies in highly regulated environments.
Overview
24
24
years of professional experience
Work History
Vice President, Hospital Sales
Teleflex Medical
02.2025 - Current
- Led national commercial team of 105+ across sales, clinical, and inside sales, commercial operations delivering $XXM in annual revenue, with XX% CAGR over past years.
- Oversaw U.S. launch of first-of-kind Sterile Intraosseous Vascular Access Procedure Tray, capturing XX% market share within 18 months.
- Expanded key growth franchise in IDNs YOY, including top-tier academic medical centers.
- Introduced territory optimization and AI-driven CRM analytics, increasing sales rep efficiency by XX%.
- Partnered with marketing and clinical affairs to implement physician training, improving post-launch adoption by XX%.
Global Director, Commercial Marketing
Teleflex Medical
05.2022 - 02.2025
- Drove global marketing strategies to increase product adoption and revenue.
- Led cross-regional product launches in collaboration with R&D, sales, and regulatory.
- Developed branding and messaging to differentiate portfolio in competitive markets.
- Monitored performance metrics, optimized marketing ROI, and mentored global teams.
Director, Commercial Corporate Accounts
Teleflex Medical
10.2020 - 05.2022
- Managed strategy for IDNs and regional GPOs, overseeing end-to-end contract execution.
- Led value proposition development and RFP responses, growing regional accounts.
- Conducted pricing and contract gap analysis, securing key renewals and expansions.
Senior Director, Commercial Operations & Sales Enablement
CBTS
01.2018 - 10.2020
- Built two sales teams and achieved 30% profit growth in year one.
- Launched sales development programs and training initiatives.
- Realigned GTM strategy to focus on cybersecurity and communications services.
Senior Director, Commercial Strategy
SalesForce4Hire
01.2014 - 01.2018
- Led commercialization strategy for start-up and established medtech clients.
- Oversaw clinical/sales training for PMA-approved devices.
- Directed territory alignment and go-to-market execution for national launches.
- Partnered with clients like Abiomed, BD, and TransEnterix on product launches.
Senior Market Analyst, Sedasys
Johnson & Johnson
11.2012 - 12.2013
- Drove B2B go-to-market strategy for CAPS technology.
- Led CRM processes, analytics, and targeting strategies.
- Managed market conditioning and stakeholder engagement in hospital systems.
Executive Sales, Inside Sales Manager, Field Sales Trainer, Ethicon Endo-Surgery
Johnson & Johnson
05.2001 - 09.2009
- Managed 200+ international accounts including military and VA systems.
- Conducted full-line conversions and residency education for laparoscopic products.
- Mentored new hires and supported global sales training initiatives.
- Multiple President’s Club and sales awards recipient.
Education
B.S. -
Purdue University
West Lafayette, INSkills
- Strategic Sales Leadership – 22 years leading national/global teams with consistent overachievement
- Product Launch & Commercialization – Expertise in FDA-regulated launches and market adoption
- Commercial Strategy & Execution – Proficient in GTM planning, pricing models, and contract negotiations
- Cross-Functional Collaboration – Alignment across sales, R&D, marketing, and executive stakeholders
- KOL & Stakeholder Engagement – Building clinical advocacy to drive product uptake
- Sales Enablement & Development – Creating scalable training and CRM optimization
- Global Marketing & Growth – Elevating brand positioning and international reach
- P&L and Budget Management – Managing multimillion-dollar budgets for growth and efficiency
Websites
Affiliations
- Member, AdvaMed | MedTechWomen | Life Science Leadership Forum
- Purdue Alumni Association
- Mentor: Purdue Women in Business, Oxygen Mentor Program, WILL (Women in Life Leadership)
VICE PRESIDENT OF SALES – MEDICAL DEVICES
Strategic Commercial Leadership | Global Market Expansion | Cross-Functional Growth Execution
Timeline
Vice President, Hospital Sales
Teleflex Medical
02.2025 - Current
Global Director, Commercial Marketing
Teleflex Medical
05.2022 - 02.2025
Director, Commercial Corporate Accounts
Teleflex Medical
10.2020 - 05.2022
Senior Director, Commercial Operations & Sales Enablement
CBTS
01.2018 - 10.2020
Senior Director, Commercial Strategy
SalesForce4Hire
01.2014 - 01.2018
Senior Market Analyst, Sedasys
Johnson & Johnson
11.2012 - 12.2013
Executive Sales, Inside Sales Manager, Field Sales Trainer, Ethicon Endo-Surgery
Johnson & Johnson
05.2001 - 09.2009
B.S. -
Purdue University
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