Gina Freeman
Harrisburg
Summary
Visionary AVP of Patient Access & Front-End Revenue Cycle with extensive leadership experience across hospitals and healthcare organizations. Achieved significant operational transformations, reduced denials, and accelerated cash flow through strategic use of AI, automation, and Lean Six Sigma methodologies. Focused on driving cross-functional collaboration and fostering high-performing teams to deliver exceptional patient experiences and sustainable growth.
Overview
9
9
years of professional experience
Work History
AVP, Patient Access
01.2023 - Current
- Led enterprise-wide patient access strategy to enhance patient service across hospitals and physician groups.
- Implement AI-driven solutions that reduce turnaround times and strengthen authorization accuracy.
- Develop strategic plans to minimize front-end denials and increase revenue capture.
- Directed multi-site projects, exceeding SLA expectations to improve operational efficiency and service delivery.
Director, Front-End Revenue Cycle & Financial Clearance
Brightspring Health
Louisville
01.2020 - 03.2023
- Delivered $7M in performance improvements within two years, surpassing KPI targets.
- Streamlined processes across three business service lines and led system-wide merger integration efforts.
- Enhanced operational efficiency through technology adoption, workflow redesign, and staff development.
- Conducted regular meetings with department heads to review progress on strategic initiatives.
- Collaborated with senior leadership to set long-term objectives for the company.
- Created detailed plans outlining timelines, goals, budgets, staffing needs and other requirements for projects.
Director, Patient Access
nThrive / Wake Forest Baptist Hospital
01.2018 - 01.2020
- Reduced pre-registration wait times from 9 minutes to 3 minutes and generated $8M in POS collections in 9 months.
- Led a team of 180+ staff and achieved a 15% reduction in front-end denials.
- Strengthened compliance, training, and operational performance across professional clinics.
Manager, Revenue Cycle Transformation
nThrive
01.2017 - 01.2018
- Implemented bad debt reduction strategies and standardized registration workflows to align with best practices.
- Streamlined preregistration workflows, minimizing backend issues and enhancing Lean methodology adoption.
- Implemented CarePricer across 130 clinics and 7 outpatient hospitals.
Education
Lean Six Sigma Green Belt -
Associate of Applied Science - Education
Orange County Community College
Associate of Science -
Casanova College
Cazenovia, NYSkills
- Patient access management
- Patient access optimization
- Revenue management
- Operational efficiency
- Process improvement
- Operations oversight
- Data analysis
- Change implementation
- Cross-department collaboration
- Team management
Core Leadership Strengths
- Revenue Cycle Optimization & Strategy
- Patient Access Transformation
- Front-End Denial Reduction
- AI & Automation Integration
- Enterprise Workflow Redesign
- KPI & Performance Management
- Multi-Site Leadership & Team Development
- Financial Clearance Strategy
- Operational Excellence (Lean Six Sigma)
Timeline
AVP, Patient Access
01.2023 - Current
Director, Front-End Revenue Cycle & Financial Clearance
Brightspring Health
01.2020 - 03.2023
Director, Patient Access
nThrive / Wake Forest Baptist Hospital
01.2018 - 01.2020
Manager, Revenue Cycle Transformation
nThrive
01.2017 - 01.2018
Lean Six Sigma Green Belt -
Associate of Applied Science - Education
Orange County Community College
Associate of Science -
Casanova College