Eugene F. Kilpatrick III
Raleigh
Summary
Results-driven Ad Ops Specialist with 16 years of experience in direct and programmatic advertising, adept at identifying opportunities and implementing effective solutions for ad operations. Recognized for developing best practices that enhance ad technology and optimize campaign performance. Skilled in collaborating with sales and cross-functional teams to drive site and campaign optimization, while thriving in fast-paced environments. Career ambitions focus on leveraging expertise to lead innovative ad tech initiatives.
Overview
17
17
years of professional experience
Work History
Digital Yield & Revenue Operations (Programmatic) Manager
THE PHILADELPHIA INQUIRER
01.2022 - Current
- Use both the partner UIs as well as our platform reporting consolidation solution (Looker) to meet monthly, quarterly, and yearly KPIs
- Work closely with direct sales teams to supply client performance and spend data, trends, benchmarking on an ad hoc basis as well as provide feedback on running activity (both PMP and open market)
- Advised cross-functional teams to develop and launch new ad products to assist with programmatic and direct sales workflows, increasing revenue by 20%
- PMP Deal Set up – includes interaction with clients, DSPs, ATDs, MDP advertising team, yield team, ops team and programmatic vendors
- Works from initial discussion through proposal to set-up and possible optimization along with deal health monitoring
- Ensure that all available ad positions on all platforms/devices are properly targeted by relevant programmatic partners
- Work with external team members to manage/update CPM floors for optimal yield
- Conducted A/B testing and analyzed campaign data to identify trends and insights, and implemented optimizations to drive higher click-through rates, conversion rates, and return on ad spend
- Execute updates to price floors and targeting for Inquirer’s RTB exchange marketplace
Advertising Operations Engineering Manager
McCLATCHY COMPANY
01.2008 - 01.2022
- Managed communication and Ad Ops work for multiple partners to streamline ad operations processes, resulting in a 30% reduction in ad delivery time.
- Assisted Ad Ops Specialists with local market campaigns, while also managing programmatic campaigns on 29 owned and operated newspaper sites, increasing ad revenue by 20%.
- Executed setup and launch of PMP and PG agreements boosting programmatic ad revenue.
- Provided recommendations to internal and external customers on how to improve ad revenue.
Advertising Operations Engineer
McCLATCHY COMPANY
10.2011 - 06.2016
- Led the successful migration of ad operations systems and platforms, resulting in a seamless transition and minimal disruption to ad serving
- Mentored and trained junior ad operations team members, resulting in improved performance and professional growth for team members
- Collaborated with cross-functional teams to develop and launch new ad products, resulting in a 40% increase in ad revenue
Advertising Operations Specialist
McCLATCHY COMPANY
08.2008 - 10.2011
- Set up and launched campaigns across various platforms, including Google Ad Manager, DV360, and LiveIntent, with a 98% error-free rate.
- Work closely with clients, account managers, and creative teams to understand campaign objectives, requirements, and KPIs.
- Provided technical support to Ad Ops team members to resolve ad trafficking issues and assist with campaign optimization.
Education
Bachelor of Science - Computer Engineering
University of Pittsburgh
Pittsburgh, PA04-2007
Skills
- Ad Operations Subject Matter Expert
- Digital Advertising Campaign Management
- Programmatic Advertising
- Cross-functional Project Management
- Multitasking
- Troubleshooting & Problem-solving
- Strong Analytical Skills
- Adaptability
- Management and Training
- GAM/DV360
- HTML5
- Web-based programming (HTML, CSS, JavaScript)
Timeline
Digital Yield & Revenue Operations (Programmatic) Manager
THE PHILADELPHIA INQUIRER
01.2022 - Current
Advertising Operations Engineer
McCLATCHY COMPANY
10.2011 - 06.2016
Advertising Operations Specialist
McCLATCHY COMPANY
08.2008 - 10.2011
Advertising Operations Engineering Manager
McCLATCHY COMPANY
01.2008 - 01.2022
Bachelor of Science - Computer Engineering
University of Pittsburgh
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