Emily C. Rollins
Chapel Hill
Summary
Marketing professional with experience in fast-paced environments, specializing in strategic planning, campaign execution, and data-driven decision-making. Skilled in analyzing performance metrics to optimize marketing efforts and improve outcomes. Seeking to transition into a field where strong analytical, communication, and project management skills can drive meaningful impact.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Associate Marketing Specialist
Yardi
09.2025 - Current
- Manage and optimize clients’ digital presence across the RENTCafé platform, ensuring accuracy, branding consistency, and a strong user experience.
- Analyze PPC and SEO campaign performance, identify key trends, and recommend data-driven strategies to improve visibility and lead generation.
- Oversee online reputation management by monitoring reviews, refining response strategies, and strengthening community perception across digital channels.
Marketing Intern
Totchop
07.2025 - 09.2025
- Assisted in developing social media content strategies to enhance brand engagement.
- Supported marketing team in executing email campaigns and analyzing performance metrics.
- Created customized marketing materials to increase product awareness.
Public Communications Specialist
Blue Sky Robotics
06.2025 - 09.2025
- Contributed to the marketing strategy for a web series, driving a 204% increase in content engagement in July compared to the previous 28-day period.
- Collaborated on SEO strategy for blog content, incorporating targeted keywords, optimized meta tags, and effective heading hierarchy to produce well-optimized, high-performing posts.
- Developed engaging content for social media platforms to enhance brand visibility.
Public Health Communication-Digital Media Developer
UNC Injury Prevention Research Center
10.2024 - 05.2025
- Developed user-friendly applications to enhance data collection and management efficiency.
- Enhanced accessibility and compliance across 30+ web pages by resolving ADA issues through strategic UI adjustments and comprehensive alt-text integration.
- Partnered with internal stakeholders to develop compelling visual content for outreach and educational campaigns.
Education
Bachelor of Arts - Media and Journalism Major, Political Science Major, Philosophy, Politics, and Economics Minor
University of North Carolina At Chapel Hill
Chapel Hill, NC05.2025
Skills
- Digital marketing
- SEO and PPC
- Graphic design
- Direct mail campaigns
- Market analysis
- Social media management
- HTML
- CSS
- Javascript
Certification
- Google Analytics Certification - Issued Nov 2025 · Expires Nov 2026
- AI-Powered Performance Ads - Issued Nov 2025 · Expires Nov 2026
- Google Ads - Measurement Certification - Issued Oct 2025 · Expires Oct 2026
- Google Ads Search Certification - Issued Oct 2025 · Expires Oct 2026
Timeline
Associate Marketing Specialist
Yardi
09.2025 - Current
Marketing Intern
Totchop
07.2025 - 09.2025
Public Communications Specialist
Blue Sky Robotics
06.2025 - 09.2025
Public Health Communication-Digital Media Developer
UNC Injury Prevention Research Center
10.2024 - 05.2025
Bachelor of Arts - Media and Journalism Major, Political Science Major, Philosophy, Politics, and Economics Minor
University of North Carolina At Chapel Hill