Emily Ashley
Huntersville
Summary
Senior marketing and communications professional with 7+ years of experience leading internal and external communications across employee engagement, executive messaging, digital campaigns, and content strategy within a global B2B organization. Skilled in translating complex technical information into clear, audience-focused communications across intranet, email, social media, and enterprise communication platforms. Experienced collaborating cross-functionally with leadership, HR, and subject matter experts to deliver strategic communications that strengthen engagement, visibility, and organizational alignment.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Sr. Marketing Communications Specialist
Midrex Technologies, Inc.
Charlotte, North Carolina, United States
08.2025 - Current
- Lead integrated marketing and communications initiatives that strengthen brand visibility and support global business growth objectives.
- Develop and execute LinkedIn-first communications strategies, including executive thought leadership content and LinkedIn newsletters tailored to B2B audiences.
- Write and publish long-form content highlighting company technologies, customer projects, and industry insights across digital platforms.
- Manage cross-channel content calendars and publishing schedules using Gain and Buffer to maintain consistent audience engagement and brand alignment.
- Partner with internal subject matter experts to translate complex technical information into clear, engaging communications for diverse audiences.
- Collaborate with creative vendors and cross-functional teams to develop digital campaign assets and social media content.
- Monitor campaign performance and audience engagement using GA4 and platform analytics to inform content optimization and strategic planning.
- Contributed to 25% year-over-year growth in social media audience engagement while supporting increased website traffic through coordinated digital campaigns.
- Support employer branding and internal communications initiatives by developing messaging and communication resources that improve employee awareness and platform adoption.
- Utilize AI-assisted tools and workflows to support content ideation, drafting, and communication planning efficiencies.
Marketing and Communications Specialist
Midrex Technologies, Inc.
03.2024 - 08.2025
- Executed integrated internal and external communications campaigns across social media, email marketing, website content, presentations, and employee communication channels.
- Managed CRM email marketing campaigns in Constant Contact, including audience segmentation, distribution, reporting, and performance analysis.
- Produced multi-channel communications materials including brochures, presentations, digital signage, newsletters, and social media content.
- Maintained website content and messaging consistency in alignment with brand standards and organizational priorities.
- Collaborated with internal stakeholders and external vendors to deliver cohesive campaign messaging and creative assets.
- Managed enterprise internal communications platforms including Microsoft Viva Engage, SharePoint, and digital signage systems to support employee engagement and organizational communications initiatives.
- Developed employee-facing content and internal campaigns that increased awareness and adoption of internal communication tools and resources.
- Collaborated on cross-functional communication initiatives that strengthened organizational alignment and employee engagement.
Marketing Communications Coordinator
Midrex Technologies, Inc.
12.2022 - 03.2024
- Supported integrated communications campaigns across social media, email marketing, and corporate website channels.
- Coordinated content development workflows and editorial review processes to ensure brand consistency and messaging accuracy.
- Managed corporate digital signage communications and supported company-wide employee messaging initiatives.
- Partnered with stakeholders across departments to align communications strategies with organizational objectives and campaign priorities.
- Drafted and distributed internal communications materials, presentations, and employee engagement content.
- Managed content scheduling, publishing, and campaign coordination across multiple communication platforms.
Human Resources Coordinator
Midrex Technologies, Inc.
08.2021 - 12.2022
- Lead employee engagement and internal communications initiatives that reinforced organizational culture and employee participation.
- Coordinated internal messaging and employee communications related to engagement programs, company events, and workplace initiatives.
- Partnered with HR leadership and cross-functional stakeholders to support communication processes and employee experience initiatives.
- Drafted and distributed onboarding communications, employee resources, and HR information distribution to improve internal awareness and accessibility.
- Administered HRIS systems and served as a key point of contact for employee communication and support needs.
Receptionist
Midrex Technologies, Inc.
04.2019 - 08.2021
- Served as the organization’s front-line communications representative while supporting administrative and cross-department communication initiatives.
- Contributed to intranet development and onboarding improvement initiatives through cross-functional committee participation.
- Partnered with HR and Marketing teams to support employee events, internal communications campaigns, and organizational engagement activities.
- Maintained professional communication standards while managing high-volume employee and visitor interactions.
Education
Bachelor of Business Administration - BBA - Human Resources Management and Services
Western Governors University
12-2026
Skills
- Social media strategy
- Content development
- Marketing analytics
- Internal communications
- Problem-solving
- Attention to detail
- Organizational skills
- Creative thinking
Certification
- SHRM Certified Professional (SHRM-CP)
Timeline
Sr. Marketing Communications Specialist
Midrex Technologies, Inc.
08.2025 - Current
Marketing and Communications Specialist
Midrex Technologies, Inc.
03.2024 - 08.2025
Marketing Communications Coordinator
Midrex Technologies, Inc.
12.2022 - 03.2024
Human Resources Coordinator
Midrex Technologies, Inc.
08.2021 - 12.2022
Receptionist
Midrex Technologies, Inc.
04.2019 - 08.2021
Bachelor of Business Administration - BBA - Human Resources Management and Services
Western Governors University