Edmund Gray

• Ensured IT processes met regulatory standards such as SOX, GDPR, CCPA, and HIPAA, reducing potential legal and financial exposures.

• Coordinated with internal and external auditors, providing necessary documentation, evidence, and clarifications for a smooth audit process.

• Conducted periodic risk assessments, identifying potential compliance gaps and recommending mitigative actions.

• Collaborated with cross-functional teams to draft, revise, and implement IT compliance policies and procedures.

• Designed and led compliance training sessions for IT staff, enhancing awareness and adherence to regulatory mandates.

• Produced monthly compliance dashboards and reports for senior management, highlighting key metrics and areas of concern.

• Utilized GRC (Governance, Risk, and Compliance) platforms such as RSA Archer and MetricStream to streamline compliance processes and track issues.

• Evaluated third-party vendors for compliance with company and regulatory standards, ensuring a secure and compliant supply chain.

• Managed the IT compliance incident reporting process, ensuring timely identification, communication, and resolution of potential breaches.

• Stayed updated with changing regulatory landscapes, recommending proactive changes to internal policies and processes.

• Demonstrated strong soft skills, including presentation and communication skills, project management, problem-solving and critical thinking, accountability, responsibility, team orientation, and self-motivation.

• Executed paid media strategy and campaigns across various platforms, including Facebook, Google, Bing, LinkedIn, etc.

• Utilized Google Analytics for data analysis to inform decision-making and optimize campaign performance.

• Successfully set up ad accounts and tracked conversion events through Google Analytics, Tag Manager, Google Ads, and into CRM systems.

• Conducted market research and competitive analysis to determine new business opportunities and market entry strategies

• Analyzed landing page performance and user behavior to identify areas of improvement and shared suggestions to improve the conversion rate.

• Created reports on campaign performance to share with Growth Marketers of the organization and utilized live dashboards to analyze and report on daily, weekly, and monthly campaign progress.

• Utilized SEO tools such as SEMrush and Spyfu for keyword and website analysis to inform campaign strategy.

Demonstrated successful track record with 3-5 years of digital marketing experience, with a minimum of 2+ years specifically in paid media.

• Conducted delivery flights and managed hub operations for a food and grocery delivery service via drones.
• Inspected aircraft and equipment and verified flight paths for safe flight operations.
• Conducted test and delivery flights and monitored flight operations.
• Communicated with the appointed visual observer to review flight briefings and in-flight communication.
• Conducted outreach to gain new business and enroll new customers.
• Helped create and implement innovative drone standards for the group.

• Established relationships with District and Regional Managers and Directors of Sales of major wireless service providers and big box retailers to drive B2B sales, leveraging market insights and business acumen to identify new opportunities for partnership and collaboration.
• Managed 13 regional and local sales managers and staff, providing mentorship, coaching, and training to develop their sales skills, and ensuring alignment with company goals and objectives.
• Monitored customer preferences to develop go-to-market strategies, conducting market research and analysis to inform product positioning, pricing, and promotion, and collaborating with cross-functional teams to deliver high-quality and innovative products and services.
• Visited franchise dealers to stimulate interest in leasing programs and product marketing strategies to support B2C sales, building strong relationships and demonstrating value through effective communication and relationship management.
• Conducted product demonstrations and presentations at tech events for big-box retailers, showcasing product features and benefits, and generating excitement and interest among potential customers.
• Planned and conducted staff training and performance evaluations, setting clear expectations and goals, and providing ongoing feedback and support to drive performance and growth, while fostering a positive and engaging work environment.

• Established relationships with District and Regional Managers and Directors of Sales of major wireless service providers and big box retailers to drive B2B sales, leveraging market insights and business acumen to identify new opportunities for partnership and collaboration.
• Managed 13 regional and local sales managers and staff, providing mentorship, coaching, and training to develop their sales skills, and ensuring alignment with company goals and objectives.
• Monitored customer preferences to develop go-to-market strategies, conducting market research and analysis to inform product positioning, pricing, and promotion, and collaborating with cross-functional teams to deliver high-quality and innovative products and services.
• Visited franchise dealers to stimulate interest in leasing programs and product marketing strategies to support B2C sales, building strong relationships and demonstrating value through effective communication and relationship management.
• Conducted product demonstrations and presentations at tech events for big-box retailers, showcasing product features and benefits, and generating excitement and interest among potential customers.
• Planned and conducted staff training and performance evaluations, setting clear expectations and goals, and providing ongoing feedback and support to drive performance and growth, while fostering a positive and engaging work environment.

• Demonstrated strong leadership skills by managing the daily operations of a wireless retail store, overseeing staffing, ensuring service levels, and monitoring sales performance, as well as setting and achieving sales targets to drive business growth.
• Achieved outstanding results by directing all commissioned sales staff to achieve 100% of monthly sales and profit goals, resulting in the location being ranked 2nd in the region for new accounts, and used data analysis to make informed decisions and identify opportunities for improvement.
• Fostered a highly skilled and knowledgeable team by managing and training staff in billing, equipment, cellular coverage, and system troubleshooting, and provided ongoing coaching and mentorship to develop their product expertise and sales skills.
• Maintained customer satisfaction by effectively resolving complaints through thorough investigation of problems, development of solutions, and preparation of reports, and leveraged customer feedback to inform product development and marketing strategies.
• Boosted sales by utilizing a consultative sales approach and promoting the sale of cellular equipment and services, and applied market research and competitive analysis to inform pricing and positioning decisions.
• Ensured optimal performance by driving productivity, coaching, and training the team to meet or exceed all sales objectives, and collaborated cross-functionally to align sales goals with product development and marketing efforts.
• Implemented company policies, procedures, and product training to maintain a consistent and effective approach, and ensured compliance with regulatory requirements and industry standards.