Dyllan Ladd
Duke University
DURHAM
8
years of professional experience
Dynamic publicist with expertise in strategic communications, brand messaging development, and community engagement. Proven ability to craft compelling narratives that enhance visibility and drive audience engagement.
Work History
Publicist
2 Years- Developed press materials to enhance visibility of Department of Music events and initiatives.
- Coordinated media outreach, establishing relationships with performing arts centers such as DPAC.
- Crafted strategic communication plans that align with university goals and brand messaging.
- Managed social media campaigns, increasing audience engagement and promoting university achievements.
- Collaborated with cross-functional teams to ensure consistent messaging across all platforms and publications.
- Wrote multiple articles for the Duke Department of Music including feature stories about former students, major milestones, and new hires.
- Coordinated and managed sponsorships and sponsorship activation.
- Designed and created campaign e-mail invitations, articles and marketing videos.
- Handled all marketing, social media interactions and other promotional initiatives for the Duke Department of Music.
- Rebranded the aesthetics of the Duke Department of Music including creating a brand standard for all print and web items.
Production Coordinator
1 Year 2 Months- Coordinated production schedules to optimize workflow efficiency and meet project deadlines.
- Implemented process improvements that reduced turnaround times for production tasks.
- Collaborated with cross-functional teams to enhance communication and streamline processes.
- Managed inventory levels, ensuring availability of materials for seamless operations.
- Facilitated meetings to discuss production goals and address any challenges faced by teams.
- Coordinated with production team to support productivity targets and deadline management.
- Coordinated communication between departments, fostering a collaborative work environment.
- Created and maintained detailed reports and schedules of all production tasks.
Brand Marketing Coordinator
1 Year 3 Months- Executed marketing campaigns to enhance brand visibility across multiple channels.
- Assisted with social media content calendars, ensuring consistent brand voice and audience engagement.
- Supported the creation of marketing collateral, aligning materials with brand guidelines and objectives.
- Conducted competitor analysis to identify opportunities for differentiation within the retail marketplace.
- Streamlined internal communication processes, resulting in improved team collaboration and efficiency.
- Coordinated with design and media teams to develop high-quality creative assets.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Marketing and Customer Service Specialist
2 Years 4 Months- Resolved customer inquiries effectively, enhancing overall satisfaction and loyalty.
- Streamlined communication between departments to improve response times and service delivery.
- Mentored junior staff on best practices in customer interactions and conflict resolution.
- Developed training materials to enhance team knowledge of products and services offered.
- Facilitated the "Virtual Shopper" program that was launched in 2020 to combat loss of revenue due to a dip in attendance at shopping centers.
- Assisted new employees with training, sharing best practices for handling difficult situations and achieving positive outcomes.
- Managed high call volume while maintaining a courteous and professional demeanor.
- Handled escalated calls calmly, finding resolutions that satisfied both the company and the customer's needs.
- Adapted quickly to changes in company policies or procedures ensuring consistency in delivering accurate information to customers.
- Developed rapport with customers, fostering long-term relationships and repeat business.
- Collaborated with team members to create effective strategies for improving overall customer experience.
Customer Service Representative
1 Year 3 Months- Resolved customer inquiries efficiently, enhancing satisfaction and loyalty.
- Monitored inventory levels, coordinating with management for timely restocking of supplies.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
- Maintained detailed records of customer interactions, ensuring proper follow-up and resolution of issues.
- Assisted customers in navigating company website and placing online gift card orders, improving overall user experience.
- Exceeded performance metrics consistently, earning recognition as a top performer within the team (TangerClub Membership sales).
Education
Bachelor of Arts - Cultural Anthropology
- Capstone Project: Urban Rooftop Gardens, I composed a project proposal to implement rooftop gardens in Greensboro to aid in combating food scarcity, particularly in urban areas.
Skills
Audience development
Communications planning
Messaging development
Marketing
Public relations strategy
Strategic communications
Internal communications
Reputation strategy
Promotional planning
Timeline
Publicist
Duke University
08.2024 - CurrentRead More
Production Coordinator
Tanger Outlets
05.2023 - 07.2024Read More
Brand Marketing Coordinator
Tanger Outlets
02.2022 - 05.2023Read More
Marketing and Customer Service Specialist
Tanger Outlets
10.2019 - 02.2022Read More
Customer Service Representative
Tanger Outlets - Mebane
07.2018 - 10.2019Read More
University of North Carolina At Greensboro
Bachelor of Arts from Cultural Anthropology
Read More