Dustin McDaniels
Jamestown
Summary
Results-driven sales professional with 20 years of experience in the radio and television industry, specializing in outside sales. Proven track record of leadership and strategic planning, with 11 years dedicated to problem-solving and enhancing team performance. Expertise in negotiating national and local accounts, contributing to significant business growth through innovative collaboration. Adept at motivating diverse teams to excel through effective communication and tailored marketing strategies.
Overview
10
10
years of professional experience
Work History
Account Executive
WGHP - Nexstar
High Point
01.2025 - Current
- Responsible for negotiating and positioning the station to secure and grow share of major accounts through strategic pricing and special projects.
- Developed extensive advertising and marketing campaigns for local direct clients that included the use of television and digital assets.
Sales Manager
WGHP - Nexstar
High Point
11.2022 - 12.2024
- Managed a team of local account executives that personally exceeded the 2024 and 2023 digital budgets.
- The station had a 20% increase in digital from 2023 to 2024.
- WGHP generated over $1 million in new local direct while maintaining over $2.2 million in ex-local direct.
- Assisted in the handling of $7 million in political advertising in 2024.
- Worked with the Nexstar NSO's New York and Atlanta offices, handling the majority of national clients, including ITN.
- Developed, implemented and managed numerous sports projects, including the Super Bowl, NFL, NASCAR, and FIFA World Cups.
- Assisted in the building of a very successful local team of account executives, both experienced and new. All are still at the station.
- Collaborated on cross-market, multi-platform campaigns on both the local and national levels.
Account Executive
WGHP - Nexstar
High Point
06.2022 - 10.2022
- Exceeded both digital and local direct goals during my short time as an account executive.
- Worked to grow the list of Nexstar products being utilized by current clients to include digital at both the local and OTT levels.
- Asked to move into a management position after 3 months due to my ability to work with teammates, motivate, problem-solve, and negotiate.
Regional Account Executive
Wfmy News 2
Greensboro
06.2015 - 08.2021
- Responsible for negotiating and positioning the station to secure and grow share of major accounts through strategic pricing and special projects.
- Worked with the Major Accounts Sales Manager to set pricing strategies based on inventory, ratings, and market conditions.
- Worked under tight deadlines for avails, makegoods, and order entry.
- Consistently growing share and revenue of the largest accounts.
- Assisted other AEs with pricing, programming, ratings, station packages, and inventory questions.
Education
Bachelor of Arts - Mass Communication
The University of Alabama
Tuscaloosa, AL08-1995
Skills
- Client negotiation
- Digital marketing
- Strategic pricing
- Market analysis
- Effective communication
- Time management
- Strategic planning
- Cross-platform campaigns
- Sales leadership and training
- Teamwork and collaboration
Accomplishments
- University of Alabama Varsity Swim Team, 1991-1994
References
References available upon request.
Timeline
Account Executive
WGHP - Nexstar
01.2025 - Current
Sales Manager
WGHP - Nexstar
11.2022 - 12.2024
Account Executive
WGHP - Nexstar
06.2022 - 10.2022
Regional Account Executive
Wfmy News 2
06.2015 - 08.2021
Bachelor of Arts - Mass Communication
The University of Alabama
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