Summary
Overview
Work History
Education
Skills
Timeline
Generic

Demetrius Radford

Durham

Summary

  • Accomplished Channel Account Manager eager to contribute 15+ years of professional experience in New Business Development, Sales Oversight, and Staff Management toward maximizing an employer's success.
  • Expertise in developing and implementing effective sales strategies to drive increases in new business development, distribution, and sales channels within targeted markets.
  • Offer an in-depth understanding of the sales process with a fearless approach to cold calling, presenting, negotiating, and closing deals in the communications industry.
  • Strategically prioritize, coordinate, and manage multiple projects to optimize productivity and achieve critical performance goals in sales, bottom-line profits, and reduced turnover rates.
  • Dynamic communication and interpersonal relation skills with a continual commitment to leading, directing, training, and motivating teams throughout significant cloud launches & communication solutions.
  • Adept at quickly earning the trust, confidence, and respect to cultivate positive relationships that increase satisfaction, retention, and repeat business.

Channel sales professional with strong expertise in developing and managing partner relationships. Skilled in driving revenue growth and expanding market reach through strategic channel strategies. Proven ability to collaborate within teams, adapt to shifting needs, and deliver measurable results. Highly reliable with strong negotiation, communication, and leadership skills.

Overview

21
21
years of professional experience

Work History

National Channel Sales Manager

Alertus Technologies
11.2022 - Current
  • Managed and supported a national account from a channel perspective, aligning business objectives with partner capabilities to drive growth and customer satisfaction
  • Served as the primary point of contact for channel partners, providing ongoing support and guidance to maximize product sales and service delivery
  • Collaborated with sales and marketing teams to create tailored strategies for partner engagement, increasing market penetration and product adoption
  • Delivered presentations, webinars, and workshops to educate partners about new products, features, and solutions, improving their sales capabilities
  • Identified growth opportunities within the assigned national account, leveraging data and industry insights to drive decision-making
  • Partnered with cross-functional teams, including engineering, marketing, and customer support, to ensure effective execution of partner programs and customer satisfaction

Regional Sales Manager, Mid-atlantic Region

ZULTYS
01.2021 - 11.2022
  • Managed and supported 120 channel partners and agents in the Mid-Atlantic Region
  • Actively recruited, onboarded, and trained channel partners and agents
  • Built relationships with the channel partners and attended onsite visits with channel partners and end-users
  • Product demonstrations, hosted lunch & learns, developed quarterly business plans, and implemented strategies to improve sales
  • Prepared monthly and quarterly forecasts and successfully managed my pipeline

Regional Sales Manager

PANASONIC NORTH AMERICA, UNIFIED COMMUNICATIONS
01.2016 - 12.2020
  • Play a vital role in ensuring the seamless operations of 4 Inside Channel Account managers across 3 territories, including Northeast, Midwest, and South
  • Design engaging marketing campaigns to drive increases in brand awareness, visibility, and identity within targeted markets
  • Promptly respond to client questions while providing end-user training and support for authorized partners
  • Build long-term partnerships and relationships with 30 authorized NSV Connect partners to maximize their retention, communications, and satisfaction
  • Streamline and expedite internal operations including schedule management, training development, and monthly/weekly webinar planning to optimize employee performance and productivity

Channel Account Manager

AVAYA
01.2014 - 12.2015
  • Provided dynamic technical support to team members while serving integral leadership roles as Team Lead, Phone System Tech, and Desktop Support
  • Strategically coordinated, planned, and managed IP Office presentations highlighting overall company performance for partners and end users
  • Skillfully developed and implemented sales strategies that increased new business development and revenue
  • Demonstrated the benefits and features of products to maximize sales growth opportunities with new and existing clients
  • Offered the necessary resources and training for staff to succeed in meeting sales and customer service goals while at seminars or special events

Channel Account Manager

AVAYA
01.2014 - 12.2015
  • Skillfully developed and implemented sales strategies that increased new business development and revenue
  • Demonstrated the benefits and features of products to maximize sales growth opportunities with new and existing clients
  • Offered the necessary resources and training for staff to succeed in meeting sales and customer service goals while at seminars or special events

Regional Account Manager

COGENT COMMUNICATIONS
01.2011 - 12.2013
  • Applied practical interpersonal and negotiation skills to secure many sales for fiber optics internet access, Ethernet transport services, and Data Center solutions
  • Displayed a friendly and professional demeanor when addressing client inquiries regarding the sales process, proposals, product availability, and pricing
  • Proficiently analyzed relevant markets, competitor trends, and product innovations to determine new business opportunities and improvement strategies

Account Executive

RICOH BUSINESS SOLUTIONS
01.2010 - 12.2011
  • Conducted 15 one-on-one weekly appointments with major accounts to determine their needs throughout the complex sales cycle of hardware and software products
  • Productively managed client relations to encourage their repeat business, sales, and satisfaction
  • Fearlessly performed 50 cold calls daily to identify prospects and expand territory coverage

Channel Account Manager

AVAYA
01.2007 - 12.2009
  • Maintained accurate and updated records of channel accounts for 20-30 Avaya business partners
  • Provided valuable training and guidance during monthly seminars to educate clients about Avaya hardware and software solutions
  • Worked collaboratively with business partners in creatively designing marketing campaigns for increased market penetration, business development, and revenue growth

Area Sales Manager

PCS PARTNERS
01.2004 - 12.2006
  • Effectively hired, managed, motivated, and trained a 15-member team across two facility locations
  • Produced in-depth monthly and annual reports that detailed sales performance for management
  • Coordinated employee-focused development programs that were fixated on improving staff productivity, performance, and engagement
  • Proactively identified and addressed issues involving money, bill adjustments, and merchandise exchanges

Education

Bachelor's degree - Business Administration & Management Coursework

University of North Carolina
Wilmington, NC
12.2003

Skills

  • Salesforce
  • Business Development
  • Product Demos
  • B2B Sales
  • LAN
  • Channel management
  • Channel sales
  • Sales strategy
  • Account management
  • Partner relations
  • Revenue growth
  • Territory management
  • Channel development
  • Sales presentations
  • Pipeline management
  • Relationship building
  • Solution selling
  • CRM management
  • Sales incentives
  • Sales coaching
  • Business development
  • Forecast accuracy
  • Quota attainment
  • Partner recruitment
  • Strategic planning
  • Customer acquisition
  • Partnership development
  • Pipeline development
  • Teamwork
  • Goal orientation
  • Engagement management
  • Time management
  • Excellent communication
  • Operations management

Timeline

National Channel Sales Manager

Alertus Technologies
11.2022 - Current

Regional Sales Manager, Mid-atlantic Region

ZULTYS
01.2021 - 11.2022

Regional Sales Manager

PANASONIC NORTH AMERICA, UNIFIED COMMUNICATIONS
01.2016 - 12.2020

Channel Account Manager

AVAYA
01.2014 - 12.2015

Channel Account Manager

AVAYA
01.2014 - 12.2015

Regional Account Manager

COGENT COMMUNICATIONS
01.2011 - 12.2013

Account Executive

RICOH BUSINESS SOLUTIONS
01.2010 - 12.2011

Channel Account Manager

AVAYA
01.2007 - 12.2009

Area Sales Manager

PCS PARTNERS
01.2004 - 12.2006

Bachelor's degree - Business Administration & Management Coursework

University of North Carolina
Demetrius Radford