DeMari Tyner
Charlotte
Summary
Results-driven brand and sports professional with extensive experience in event execution and fan engagement strategies. Expertise in planning and delivering on-site brand experiences and coordinating logistics. Committed to enhancing live experiences for brands, teams, or leagues.
Overview
6
6
years of professional experience
Work History
Marketing and Events Specialist
Ally Financial
09.2025 - Current
- Led on-site activation strategy for Ally's Atlantic Coast Conference (ACC) partnership, planning and executing engaging brand experiences at premier collegiate sporting events.
- Coordinated vendor relationships, managed on-site logistics, and executed event-day operations to deliver seamless sponsorship activations and enhance audience experiences.
- Acted as primary contact for external partners including ESPN and Disney, overseeing sponsorship execution, contract deliverables, and event timelines.
Multicultural Marketing Specialist
Ally Financial
09.2021 - 09.2025
- Developed and executed multicultural marketing campaigns, including on-site activations, to enhance engagement and strengthen brand affinity among diverse audience segments.
- Built and managed digital and social content strategies aligned with campaign and event objectives, ensuring consistent brand voice across all channels to maximize audience reach.
- Partnered with creative, legal, and compliance teams to coordinate integrated marketing initiatives, overseeing timelines, budgets, and external relationships to drive project success.
Product and Design Strategist
Ally Financial
06.2020 - 08.2021
- Led Ally's TM Studio summer intern program, coordinating project logistics, stakeholder introductions, and intern onboarding to enhance program effectiveness.
- Partnered with cross-functional teams to modernize studio operating procedures, streamlining coordination on shared initiatives.
- Collaborated with cross-functional teams to align design strategies with business goals.
Education
Bachelor of Science - Graphic Communication Systems
North Carolina A&T State University
Greensboro, NC05-2020
Skills
- Event Activation
- Partnership Execution
- Logistics Coordination
- Event Budget Management
- Multicultural & Sports Marketing
- Contract Management
- Cross-Functional Collaboration
- Fan Engagement
- Executive Support
Timeline
Marketing and Events Specialist
Ally Financial
09.2025 - Current
Multicultural Marketing Specialist
Ally Financial
09.2021 - 09.2025
Product and Design Strategist
Ally Financial
06.2020 - 08.2021
Bachelor of Science - Graphic Communication Systems
North Carolina A&T State University