Danielle Seabolt
Walnut Cove,NC
Summary
Passionate marketing professional with 10+ years of experience in developing and implementing successful strategies, campaigns, increasing brand awareness and strengthening customer relationships. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
13
13
years of professional experience
Work History
Marketing Manager
Blue Rhino
Remote
08.2022 - Current
- Leverage CPG experience to develop and implement shopper marketing strategies that drive in-store engagement, enhance product visibility, and boost sales
- Develop and execute social media strategies, including influencer partnerships, to increase brand awareness and consumer engagement
- Boost brand awareness and generates sales while managing internal and external marketing campaigns and programs.
- Optimize website content for improved search engine rankings and increased web traffic.
- Develop and execute annual marketing plans aligned with business objectives, consumer insights, and market trends to drive brand growth and engagement.
- Manage timelines and budgets for campaign execution, ensuring alignment with strategic objectives.
- Create and deliver impactful presentations to stakeholders, highlighting marketing performance, market dynamics, and strategic recommendations
- Drive innovation by leading the development and launch of consumer-focused solutions, such as home delivery and vending programs
- Execute integrated marketing campaigns that align with brand objectives, leveraging insights and creativity to connect with target audiences
- Lead charitable initiatives with Operation BBQ Relief and the International Rhino Foundation
- Cultivate strategic brand partnerships to expand Blue Rhino's reach and connect with broader audiences through collaborative campaigns and initiatives
- Built and launched successful influencer campaigns from the ground up, refining processes for content briefs, negotiations, and engagement, leading to videos with up to 15% engagement rates and several viral videos reaching millions of views and shares.
- Led the planning and execution of Blue Rhino's 30th anniversary celebration, including a special tank sleeve, national sweepstakes, brand partnership collaborations on social media, internal employee engagement, and a celebratory video featuring employees and
partners. The campaign generated over 300K entries and drove significant positive brand visibility and excitement across social platforms.
Senior Marketing Analyst
Blue Rhino
Winston Salem, NC
01.2019 - 05.2022
- Developed and executed shopper marketing strategies to drive customer loyalty, retention, and sales growth
- Partnered with retailer category managers to implement strategic marketing campaigns that increased brand awareness and sales
- Managed detailed project plans, including task lists, deadlines, and budgets to ensure seamless execution
- Led all aspects of influencer campaigns, including outreach, contract negotiation, and performance tracking
- Collaborated with sales, category management, and shopper insights teams to identify and capitalize on growth opportunities
- Provided sales support through retailer presentations, virtual trade events, and marketing material development
- Developed integrated marketing campaigns across in-store, digital, and e-commerce platforms.
- Tracked and analyzed the effectiveness of shopper marketing initiatives to optimize future campaigns.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Analyzed customer feedback data to improve overall user experience and satisfaction levels across multiple touchpoints.
Regional Marketing Manager
Covelli Enterprises
Remote
11.2017 - 09.2019
- Managed marketing initiatives for 20 Panera Bread locations across NC/TN, driving regional growth
- Analyzed sales data, set goals, and executed comprehensive marketing plans to maximize growth
- Developed strategic marketing campaigns for partnerships, sponsorships, grand openings, social media, and ribbon cuttings
- Cultivated media relations to enhance brand visibility and maintain positive press coverage for bakery-cafes
- Built community relationships to boost brand awareness and drive co-promotions
- Coordinated all aspects of grand openings, from local store marketing to media outreach and press releases
- Managed major campaigns, including café POP setup, media ads, flyers, and social media
Senior Marketing Director
Chick-fil-A Stanleyville
Winston Salem, NC
01.2012 - 04.2017
- Managed sales and marketing strategies, driving profitability, revenue growth, brand awareness, and consumer satisfaction
- Led the marketing team in planning promotions tailored to the local demographic, ensuring maximum impact
- Analyzed promotional data to measure sales growth and refine strategies for continued brand expansion
- Maintained strong social media presence on Twitter, Facebook, and Instagram, while developing online campaigns to increase followers and boost brand awareness
- Fostered community relationships, managing donation requests within a set monthly budget
Education
Surry Community College
Dobson, NC01-2012
Skills
- Communication
- Influencer marketing
- Presentation
- Social media marketing
- Marketing analytics
- Negotiation
- Partnership development
- Shopper marketing
- SEO optimization
- Salesforce
- Vendor relations
- Email marketing
- Budget management
- Innovative
- Brand marketing
- Project management
- Strategic planning
- Digital marketing
- Creative thinking
- Relationship building
- Creative direction
- Marketing campaigns
Timeline
Marketing Manager
Blue Rhino
08.2022 - Current
Senior Marketing Analyst
Blue Rhino
01.2019 - 05.2022
Regional Marketing Manager
Covelli Enterprises
11.2017 - 09.2019
Senior Marketing Director
Chick-fil-A Stanleyville
01.2012 - 04.2017
Surry Community College