Danielle Seabolt
Walnut Cove,NC
Summary
Passionate marketing professional with 10+ years of experience in developing and implementing successful strategies, campaigns, increasing brand awareness and strengthening customer relationships. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
13
13
years of professional experience
Work History
Marketing Manager
Blue Rhino
08.2022 - Current
- Leverage CPG experience to develop and implement shopper marketing strategies that drive in-store engagement, enhance product visibility, and boost sales
- Develop and execute social media strategies, including influencer partnerships, to increase brand awareness and consumer engagement
- Boost brand awareness and generates sales while managing internal and external marketing campaigns and programs.
- Optimize website content for improved search engine rankings and increased web traffic.
- Develop and execute annual marketing plans aligned with business objectives, consumer insights, and market trends to drive brand growth and engagement.
- Manage timelines and budgets for campaign execution, ensuring alignment with strategic objectives.
- Create and deliver impactful presentations to stakeholders, highlighting marketing performance, market dynamics, and strategic recommendations
- Drive innovation by leading the development and launch of consumer-focused solutions, such as home delivery and vending programs
- Execute integrated marketing campaigns that align with brand objectives, leveraging insights and creativity to connect with target audiences
- Lead charitable initiatives with Operation BBQ Relief and the International Rhino Foundation
- Cultivate strategic brand partnerships to expand Blue Rhino's reach and connect with broader audiences through collaborative campaigns and initiatives
- Built and launched successful influencer campaigns from the ground up, refining processes for content briefs, negotiations, and engagement, leading to videos with up to 15% engagement rates and several viral videos reaching millions of views and shares.
- Led the planning and execution of Blue Rhino's 30th anniversary celebration, including a special tank sleeve, national sweepstakes, brand partnership collaborations on social media, internal employee engagement, and a celebratory video featuring employees and
partners. The campaign generated over 300K entries and drove significant positive brand visibility and excitement across social platforms.
Senior Marketing Analyst
Blue Rhino
01.2019 - 05.2022
- Developed and executed shopper marketing strategies to drive customer loyalty, retention, and sales growth
- Partnered with retailer category managers to implement strategic marketing campaigns that increased brand awareness and sales
- Managed detailed project plans, including task lists, deadlines, and budgets to ensure seamless execution
- Led all aspects of influencer campaigns, including outreach, contract negotiation, and performance tracking
- Collaborated with sales, category management, and shopper insights teams to identify and capitalize on growth opportunities
- Provided sales support through retailer presentations, virtual trade events, and marketing material development
- Developed integrated marketing campaigns across in-store, digital, and e-commerce platforms.
- Tracked and analyzed the effectiveness of shopper marketing initiatives to optimize future campaigns.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Analyzed customer feedback data to improve overall user experience and satisfaction levels across multiple touchpoints.
Regional Marketing Manager
Covelli Enterprises
11.2017 - 09.2019
- Managed marketing initiatives for 20 Panera Bread locations across NC/TN, driving regional growth
- Analyzed sales data, set goals, and executed comprehensive marketing plans to maximize growth
- Developed strategic marketing campaigns for partnerships, sponsorships, grand openings, social media, and ribbon cuttings
- Cultivated media relations to enhance brand visibility and maintain positive press coverage for bakery-cafes
- Built community relationships to boost brand awareness and drive co-promotions
- Coordinated all aspects of grand openings, from local store marketing to media outreach and press releases
- Managed major campaigns, including café POP setup, media ads, flyers, and social media
Senior Marketing Director
Chick-fil-A Stanleyville
01.2012 - 04.2017
- Managed sales and marketing strategies, driving profitability, revenue growth, brand awareness, and consumer satisfaction
- Led the marketing team in planning promotions tailored to the local demographic, ensuring maximum impact
- Analyzed promotional data to measure sales growth and refine strategies for continued brand expansion
- Maintained strong social media presence on Twitter, Facebook, and Instagram, while developing online campaigns to increase followers and boost brand awareness
- Fostered community relationships, managing donation requests within a set monthly budget
Education
Surry Community College
Dobson, NC01-2012
Skills
- Communication
- Influencer marketing
- Presentation
- Social media marketing
- Marketing analytics
- Negotiation
- Partnership development
- Shopper marketing
- SEO optimization
- Salesforce
- Vendor relations
- Email marketing
- Budget management
- Innovative
- Brand marketing
- Project management
- Strategic planning
- Digital marketing
- Creative thinking
- Relationship building
- Creative direction
- Marketing campaigns
Timeline
Marketing Manager
Blue Rhino
08.2022 - Current
Senior Marketing Analyst
Blue Rhino
01.2019 - 05.2022
Regional Marketing Manager
Covelli Enterprises
11.2017 - 09.2019
Senior Marketing Director
Chick-fil-A Stanleyville
01.2012 - 04.2017
Surry Community College
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