Dan Manchon
Charlotte
Summary
Creative marketing professional with ten years experience building successful membership/loyalty-based programs, end-to-end email marketing campaigns, and customer relationship-building initiatives. Proven ability to improve organizational operations, data optimization, and acquisition and retention strategies.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Loyalty Manager
Shoe Carnival
05.2024 - Current
- Manage loyalty program for three shoe brands with a membership base of 39 million members
- Oversee program strategy and execution for over 400 retail stores and ecommerce
- Leverage customer insights to create and deploy personalized experiences/rewards— enhancing brand value and driving program growth
- Analyze member data to inform strategic decision-making (e.g. increasing acquisition, 2-time+ buyer rates)
Associate Manager, Email & SMS
Shoe Station
11.2022 - 05.2024
- Responsible for managing email and SMS programs, including strategy, creative, production, and deployment
- Oversaw list management from tracking list health to daily, weekly, and ad-hoc segmentation
- Worked cross-departmentally to improve and maintain relationships with merchant, creative, and marketing teams and meet shared goals
- Succeeded in increasing SMS file by over 50%, improved email deliverability rates to industry-acceptable standard, and increased channel-specific revenue by 25% YOY
Development & Marketing Manager
Boston Review
06.2018 - 02.2022
- Managed membership and development efforts—from acquisition, benefit fulfillment, database management, analysis, and reporting
- Improved membership renewal rates to over 80%
- Oversaw cross-channel marketing strategy for revenue generating programs, including email, social, and paid ads.
- Developed end-to-end email campaigns, from design and audience segmentation to A/B testing and automation
- Cultivated relationships with vendors and industry partners
Education
BA - Writing for TV & Film
Emerson College
Boston, MA01.2014
Skills
- HTML/CSS
- SQL
- Salesforce
- Microsoft Suite
- Google Suite
- Adobe Creative
- Attentive (SMS)
Certification
- Email Marketing (HubSpot)
- Google Analytics Individual Qualification
Timeline
Loyalty Manager
Shoe Carnival
05.2024 - Current
Associate Manager, Email & SMS
Shoe Station
11.2022 - 05.2024
Development & Marketing Manager
Boston Review
06.2018 - 02.2022
BA - Writing for TV & Film
Emerson College
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