Dakota Carson
Greensboro
Summary
A self-motivated, determined fashion devotee and trend connoisseur. Excellent performance under high-stress and in fast paced environments with a superior work ethic and fast-learner mentality. Detail oriented and a master of organization. Able to build and maintain professional relationships. Blends an academic background in textiles, brand management and marketing with hands-on practice in retail, wholesale, and visual merchandising to bring a well-rounded and knowledgeable approach to the industry.
Overview
7
7
years of professional experience
Work History
Backstage Captain
Macy's
03.2023 - Current
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
- Ensured high-levels of customer service through customer-focused resolutions.
- Managed time efficiently in order to complete all tasks within deadlines.
- Maintained corporate visual standards based on monthly updates and weekly arrival of merchandise.
- Executed pricing accuracy based on weekly categorical reductions.
Store Manager
Ivy & Leo
05.2022 - 03.2023
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Rotated merchandise and displays to feature new products and promotions.
- Developed a successful employee retention plan, reducing staff turnover rates significantly.
- Assisted with hiring, training and mentoring new staff members.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employee
- Managed inventory control, cash control, and store opening and closing procedures.
Assistant Store Manager-Visual
Tory Burch
10.2019 - 03.2022
- Boosted customer satisfaction by providing exceptional service and addressing concerns promptly.
- Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
- Maintained corporate visual standards and collaborated with the District Visual Manager to optimize appearance and profitability.
- Delivered consistent sales growth by identifying opportunities for promotions and cross-selling products to customers.
- Developed a loyal customer base through personalized interactions, increasing repeat business in-store visits.
- Spearheaded staff recruitment efforts, interviewing candidates for open positions and selecting top talent to join the team.
- Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
Visual Merchandising Associate
American Eagle Outfitters, Inc
05.2019 - 10.2019
- Enhanced store aesthetics by designing and implementing visually appealing displays.
- Increased sales through strategic product placement and arrangement in high-traffic areas.
- Collaborated with store management to develop seasonal merchandising plans for optimal sales performance.
Merchandising Intern
VF Jeanswear-Wrangler
10.2017 - 04.2019
- Conducted research, compiled and analyzed data, and evaluated and distributed findings to the team.
- Managed all account samples and was responsible for pulling samples as needed for account meetings, photo shoots, and other reference purposes.
- Prepared garments for account meetings by making sure correct ticketing, labels, trims were applied.
- Administered shipping within the US and internationally to ensure prompt product arrival for account meetings.
- Participated in weekly touch-base meetings with design, operations, and marketing to remain transparent and connected across all levels.
- Orchestrated frequent store visits to accounts and provided recap share-outs to the team including pictures of the floor-set and purchased competitor products.
- Observed a complete seasonal line come to life from start to finish.
Intern
Supplements NY
06.2017 - 08.2017
- Merchandised displays and trays of jewelry, handbags, scarves, hats, and ready-to-wear on a daily basis.
- Designed and created stories for visual displays.
- Photographed and modeled merchandise for the showroom’s Instagram page.
- Assisted in buyer appointments by taking notes, pulling merchandise, and completing purchase orders.
- Assisted in sales by reaching out to boutiques and sending out designer’s line sheets.
- Participated in the August ENK accessories circuit trade show by managing the booth of one of our handbag designers
Education
Bachelor of Science - Fashion And Textiles-Brand Management/Marketing
North Carolina State University
Raleigh, NC08.2017
Skills
- Relationship Building
- Self-Directed
- Dependable and Responsible
- Teamwork and Collaboration
- Time Management
- Task Prioritization
- Written Communication
- Visual Merchandising
- Product Knowledge
- MS Office
Affiliations
- Kamilah Willacy-Managed booth at ENK during internship at Supplements NY Showroom
- Hope and Anchor Designs-Hosted a Permanent Jewelry Pop-up monthly at Ivy & Leo
- Farm to Feet-Developed a store display with a group during studies at North Carolina State University
Timeline
Backstage Captain
Macy's
03.2023 - Current
Store Manager
Ivy & Leo
05.2022 - 03.2023
Assistant Store Manager-Visual
Tory Burch
10.2019 - 03.2022
Visual Merchandising Associate
American Eagle Outfitters, Inc
05.2019 - 10.2019
Merchandising Intern
VF Jeanswear-Wrangler
10.2017 - 04.2019
Intern
Supplements NY
06.2017 - 08.2017
Bachelor of Science - Fashion And Textiles-Brand Management/Marketing
North Carolina State University
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