CYNTHIA ODUM

• Serve as primary financial partner to GM franchised dealers across multiple metro and rural territories.
• Align OEM objectives with dealer financial strategies to increase retail and lease penetration.
• Represent GM Financial as the key contact for dealer principals and senior leadership.
• Conduct monthly performance reviews and develop action plans to grow volume and profitability.
• Lead training for Sales, F&I, and BDC teams on GMF programs and best practices.
• Partner with GM District Sales Managers to support OEM retail, incentive, and inventory strategies.
• Resolve credit and funding issues to maintain operational efficiency and dealer confidence.
• Key Achievement: Acquired 12 commercial wholesale/floorplan accounts totaling more than $150M in credit lines.

• Partnered with large automotive groups to optimize operations using ADP technology platforms.
• Performed total dealer spend analyses to identify cost savings and efficiency improvements.
• Delivered structured training to Sales, F&I, and Accounting departments.
• Maintained long-term strategic dealer relationships that improved adoption and retention.
• Key Achievement: Contributed to conversion of a major dealer group from R&R to ADP.

Managed a high-performing territory and supported dealers through consultative financial analysis.

• Led performance reviews to identify retail, lease, and commercial finance growth opportunities.
• Trained dealership teams on Chrysler Financial systems and products.
• Key Achievement: Recipient of inaugural Presidents Club Award; achieved top market share penetration results.

• Evaluated and decisioned retail and lease applications for 120+ dealerships.
• Collaborated with F&I teams to secure approvals and grow capture rates.
• Monitored risk, delinquency, and business distribution to guide territory strategy.