CATHERINE WALDBART
Raleigh
Summary
Results-oriented Marketing Project Manager with a decade of experience in brand strategy, digital marketing, and creative project management. Proven success in driving significant social media growth, managing complex vendor relationships, and executing integrated marketing plans for higher education and corporate sectors.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Project Manager
NC State University
Raleigh
05.2022 - Current
- Develop and implement marketing and communications strategies that enhance the NC State brand and support the university’s strategic plan.
- Orchestrate a diverse portfolio of communication projects from conceptualization and creative brief development to creative execution and performance evaluation.
- Manage end-to-end project life cycles including scheduling, cost management, and vendor collaboration.
- Formulate tailored marketing plans for campus stakeholders, ensuring integration with overarching university strategies.
- Serve as the primary liaison between clients and University Communications to guarantee brand alignment and meet expectations.
- Successfully manage multiple high-profile projects characterized by complex processes and tight deadlines.
- Lead creative projects by fostering productive partnerships with external vendors.
- Maintain expertise in audience analysis, segmentation, messaging strategies, and customer relationship management (CRM) systems.
Marketing Coordinator
NC State Alumni Association
Raleigh
03.2020 - 05.2022
- Designed graphics, magazine ads, brochures, and invitations for alumni programming and membership solicitations.
- Directed brand management to ensure consistent graphic identity and messaging across print, web, and mobile platforms.
- Managed the Alumni Association App, including gathering user feedback for enhancements and technical troubleshooting.
- Crafted strategic marketing plans for high-priority events, including 'ring weeks' and Student Alumni Association campaigns.
- Planned and created content for social media accounts and coordinated student photo and video shoots.
- Researched and selected vendors for graphics and promotional product creation.
Digital Marketing Strategist
Baker Roofing Company
Raleigh
07.2018 - 03.2020
- Developed and tested audience segmentation strategies for email marketing through Salesforce CRM and Pardot.
- Tracked and analyzed campaign performance and ROI using Google Analytics and HubSpot.
- Managed branded online communities, social media strategy, and online reputation sites to ensure message consistency.
- Crafted targeted nurturing campaigns for residential and commercial client bases.
Social Media Specialist
Baker Roofing Company
Raleigh
04.2016 - 07.2018
- Managed content for 20 unique Facebook pages to engage the community, employees, and customers.
- Increased social following by 37%, online impressions by 57%, and total social engagements by 64.8%.
- Produced video and photo marketing assets using Adobe Photoshop, InDesign, and Illustrator.
- Designed and managed professional advertisement campaigns via Facebook and LinkedIn.
- Wrote blog posts, training brochures, and course guides for internal and external marketing.
Marketing Analyst
Photofy, Inc.
Raleigh
05.2015 - 04.2016
- Administered and curated content for all app-related social media accounts.
- Trained clients on app features and authored all content for the company website and blog.
Education
Bachelor of Science - Business Administration
North Carolina State University
Raleigh, NC05-2015
Certificate in Social Media Management and Marketing for Business -
NCSU Office of Professional Development
Raleigh, NCSkills
Integrated marketing strategies
Graphic design expertise
CRM management (Salesforce & HubSpot)
Brand development
Video and photo production
Project management (Wrike)
Audience analysis
Social media management
Analytics tools (Google Analytics & Sprout Social)
Vendor partnerships
Content creation and curation
UAS remote drone pilot certification
Certification
Remote Drone Pilot Certificate
Timeline
Project Manager
NC State University
05.2022 - Current
Marketing Coordinator
NC State Alumni Association
03.2020 - 05.2022
Digital Marketing Strategist
Baker Roofing Company
07.2018 - 03.2020
Social Media Specialist
Baker Roofing Company
04.2016 - 07.2018
Marketing Analyst
Photofy, Inc.
05.2015 - 04.2016
Bachelor of Science - Business Administration
North Carolina State University
Certificate in Social Media Management and Marketing for Business -
NCSU Office of Professional Development