Crystal Richardson
Charlotte
Summary
Dynamic Sales and Marketing Director with a proven track record of achieving occupancy goals and enhancing resident satisfaction through relationship building and exceptional customer service.
Overview
9
9
years of professional experience
Work History
Sales and Marketing Director
Navion Senior
Charlotte
09.2024 - 10.2025
- Currently, I'm assisting prospective residents and their families with senior living options, generating leads through community engagement and referral sources, leading tours of the community managing the sales process from inquiry to move-in, achieving occupancy and revenue goals, and maintaining strong relationships with residents, families, and professional networks.
Community Relations Director
Cadence Senior Living, LLC
Garner
06.2021 - 07.2024
- Conducts sales activities as requested by the District Director Sales, these activities may include telephone follow up to the lead base, community visits, home visits and sales calls. Discovery of the prospect's needs and desires. Supports the efforts of the sales team to meet or exceed sales and move-in goals and defined for the community. I've achieved 100% occupancy for the community.
SALES COUNSELOR/MANAGER
BROOKDALE SENIOR LIVING
Goldsboro
01.2019 - 04.2021
- Conducts sales activities as requested by the District Director Sales, these activities may include telephone follow up to the lead base, community visits, home visits and sales calls. Discovery of the prospect's needs and desires. Supports the efforts of the sales team to meet or exceed sales and move-in goals and defined for the community.
RESIDENT SERVICES DIRECTOR
BROOKDALE SENIOR LIVING
Durham
11.2017 - 01.2019
- Assist residents in identifying appropriate resources in order to maintain their highest level of independence to include problem solving regarding health, social and emotional needs. Coordinate support services, assist with assessing potential residents, conducts family conferences to determine the amount of support services required to meet the needs of the resident, contact families during emergencies and other concerns. Assist the Sales Team with tours, events and other duties as needed. Coordinates the move in process of all new residents.
RESIDENT PROGRAMS DIRECTOR
BROOKDALE SENIOR LIVING
Durham
11.2016 - 11.2017
- Develops, modifies, evaluates and implements activity programs for the community that embraces and fulfills the social needs, interests of the senior population living in the community. Meet and greet each resident upon move in to welcome them and their family to the community. Conduct monthly family telephone conferences to determine the amount of support required to meet the resident's needs. Communicate with other staff members concerning any resident changes, respond to emergencies, assesses situation and alerts medical help when needed. Manages a monthly budget. Manage volunteer program, including recruitment, training and supervising volunteers.
Education
SOCIAL WORK -
UNIVERSITY NORTH CAROLINA GREENSBORO
Greensboro, NCSkills
- Administrative experience
- Resident's rights
- Training & development
- Typing
- Care plans
- Senior care
- Strong organizational skills
- Work ethic
- Self-starter
- Team player
- Dependable
- Detailed
- Quick learner
- Medical coding
- Financial management
- Public relations
- Hospitality
- Microsoft Word
- POS
- Retail sales
- Supervising experience
- Cash handling
- CRM Software
- Dementia care
- Google Docs
- Basic math
- Microsoft Excel
- Clerical experience
- Leadership
- Management
- Cash register
- Property management
- Customer service
- Memory Care
- Front desk
- Fundraising
- Microsoft Outlook
- Public health
- Program management
- Windows
- Assisted living
- Social work
- Computer skills
- Phone etiquette
- Negotiation
- Microsoft Office
- Organizational skills
- Time management
- Sales
- Call center
- Communication skills
- lead generation
Timeline
Sales and Marketing Director
Navion Senior
09.2024 - 10.2025
Community Relations Director
Cadence Senior Living, LLC
06.2021 - 07.2024
SALES COUNSELOR/MANAGER
BROOKDALE SENIOR LIVING
01.2019 - 04.2021
RESIDENT SERVICES DIRECTOR
BROOKDALE SENIOR LIVING
11.2017 - 01.2019
RESIDENT PROGRAMS DIRECTOR
BROOKDALE SENIOR LIVING
11.2016 - 11.2017
SOCIAL WORK -
UNIVERSITY NORTH CAROLINA GREENSBORO