Courtney Williams
Gastonia
Summary
Results-driven hospitality sales executive with over eight years of experience in driving revenue growth and market expansion. Expertise in business development, strategic account management, and revenue optimization across diverse hotel brands. Skilled in leading sales initiatives for full-service, select-service, and pre-opening properties while fostering strong client relationships and developing high-performing teams to achieve revenue objectives.
Overview
4
4
years of post-secondary education
10
10
years of professional experience
Work History
Director of Sales
SpringHill Suites
Charlotte
01.2026 - Current
- Generated leads through networking, cold calling, and email campaigns, contributing to overall sales growth.
- Negotiated contracts with vendors, suppliers, and distributors to secure favorable terms and enhance service delivery.
- Managed vendor relationships to ensure delivery of quality services and maintain competitive pricing.
- Developed comprehensive marketing strategies for hotel promotions and events.
Director of Sales
Courtyard by Marriott
08.2025 - 12.2025
- Spearheaded customer feedback initiatives to enhance product offerings, resulting in a 10% boost in customer satisfaction scores.
- Attended industry conferences and networking events to increase brand visibility and forge strategic partnerships.
- Leveraged CRM software to track sales performance and manage customer interactions, ensuring data accuracy.
Director of Sales / Corporate Director of Sales
Embassy Suites
04.2022 - 08.2025
- Cultivated strong client relationships to drive customer satisfaction and retention.
- Analyzed market trends and competitor activity to identify new business opportunities and inform sales strategies.
- Championed accountability and continuous improvement initiatives within sales department.
- Set ambitious sales targets and crafted go-to-market plans to maximize revenue opportunities.
Director of Sales and Marketing
Holiday Inn Charlotte University
12.2019 - 04.2022
- Developed and implemented strategic marketing and sales plans, aligning initiatives with corporate objectives to drive growth.
- Monitored competitor activity and nurtured industry partner relationships, enhancing customer acquisition strategies.
- Created sales volume reports that informed strategy, fostering repeat business through strengthened client relationships.
- Built relationships with customers and industry professionals to establish long-term business growth.
Director of Sales
Holiday Inn Express
12.2017 - 12.2019
- Enhanced profitability by developing pipeline across multiple sales channels and implementing penetration strategies.
- Analyzed customer and market trends to create tailored value-added solutions.
- Developed sales strategies to enhance market presence and drive revenue growth.
- Led a team of sales professionals to ensure effective territory management and customer engagement.
- Analyzed market trends to identify new business opportunities and optimize sales efforts.
Sales Coordinator
Fairfield Inn & Suites
12.2016 - 12.2017
- Cultivated customer relationships to enhance business growth and retention.
- Negotiated room rates and meeting space pricing to optimize costs and increase profitability.
- Coordinated sales activities to enhance customer engagement and satisfaction.
- Managed reservations and bookings through property management systems efficiently.
- Assisted with marketing initiatives to promote hotel services and packages effectively.
Education
Bachelor of Science - Hospitality and Tourism Management
Western Carolina University
Cullowhee, NC 08.2010 - 12.2014
Skills
- Sales strategy
- Key account targeting
- Revenue forecasting
- Market analysis
- Market positioning tactics
- Digital marketing strategy
- Contract negotiation
- Partnership development
- CRM software
- Data-driven decisions
- Client management
- Client relationships
Timeline
Director of Sales
SpringHill Suites
01.2026 - Current
Director of Sales
Courtyard by Marriott
08.2025 - 12.2025
Director of Sales / Corporate Director of Sales
Embassy Suites
04.2022 - 08.2025
Director of Sales and Marketing
Holiday Inn Charlotte University
12.2019 - 04.2022
Director of Sales
Holiday Inn Express
12.2017 - 12.2019
Sales Coordinator
Fairfield Inn & Suites
12.2016 - 12.2017
Bachelor of Science - Hospitality and Tourism Management
Western Carolina University
08.2010 - 12.2014