Christina M. Dion
Archdale,NC
Summary
Associate Director with 15+ years of experience in digital marketing, data-driven strategy, and technology product management within the enterprise healthcare sector. Expertise in CMS management, SEO, digital asset management, and social media strategy to optimize content performance and enhance brand engagement. Proven ability to develop and execute go-to-market strategies, drive cross-functional collaboration, and leverage data analytics to inform decision-making. Seeking opportunities to expand expertise in emerging digital technologies and AI-driven marketing. Brings strong project management, vendor relations, and compliance expertise, ensuring seamless integration of digital solutions with business objectives. Adept at leading high-impact marketing initiatives that improve customer experience, drive product adoption, and deliver measurable ROI.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Associate Director, Data and Technology Products Marketing Manager
Labcorp
02.2024 - Current
- Developed and executed go-to-market strategies for data and technology products, aligning initiatives with business objectives to drive growth and market adoption.
- Translated customer insights into actionable marketing plans, creating compelling value propositions and differentiated messaging to enhance engagement and product adoption.
- Collaborated with cross-functional teams, including business stakeholders and IT leaders, to ensure alignment of marketing strategies with business goals and drive key product initiatives.
- Led portfolio-level product launches across multiple channels, managing structured workflows through Workfront and executing digital marketing campaigns, including website optimizations and social media initiatives.
- Provided ongoing support for web and digital teams, ensuring compliance with security, data privacy, and regulatory standards while optimizing digital assets to improve lead generation and cost efficiency.
- Developed successful marketing campaigns to enhance brand awareness and engagement.
- Increased lead generation through strategic digital marketing initiatives.
- Managed cross-functional teams for launching product lines and boosting sales.
- Increased brand loyalty by executing targeted email marketing campaigns.
- Collaborated with sales teams to align marketing efforts with business objectives.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Optimized website content for improved search engine rankings and increased web traffic.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
Associate Director, Digital Channels
Labcorp
06.2015 - 02.2024
- Developed and executed a cohesive web strategy aligned with marketing campaigns and digital goals, ensuring seamless integration across all digital channels.
- Led policy development, strategy creation, and implementation of digital media standards, providing guidance and training to enhance digital capabilities across the organization.
- Oversaw enterprise websites, including those acquired through mergers and acquisitions, ensuring consistency, compliance, and optimization for user engagement.
- Spearheaded a comprehensive digital marketing strategy, conducting gap and competitive analyses to enhance competitive positioning and maximize ROI within a $500K budget.
- Managed a dedicated web development team outside of IT, pioneering the company’s transition to cloud-hosted websites using Acquia, AWS, and Adobe Cloud Services.
- Enhanced department performance by implementing strategic initiatives.
- Led cross-functional teams for seamless project execution.
- Improved operational efficiency with streamlined processes.
- Developed comprehensive plans, ensuring alignment with organizational goals.
- Resolved complex challenges by coordinating with multiple departments.
- Fostered innovation by encouraging team collaboration and creativity.
- Managed budget allocations, optimizing resource utilization.
- Enhanced stakeholder engagement by maintaining open communication channels.
- Spearheaded initiatives to drive continuous improvement.
- Oversaw successful completion of projects, meeting all deadlines.
- Cultivated strong relationships with key partners for mutual success.
- Directed team efforts to achieve organizational objectives.
- Championed a customer-centric approach, enhancing user experience.
- Analyzed data to identify opportunities for process enhancements.
- Supported executive leadership with detailed reports and insights.
- Streamlined workflows to increase productivity and reduce redundancies.
- Fostered a culture of continuous improvement by encouraging staff to share innovative ideas and providing resources for professional development.
- Prioritized tasks and allocated resources appropriately to keep teams focused and productive.
- Assisted senior leadership in managing all aspects of operations.
Public Affairs NCO & Media Relations
U.S. Army | Army Reserve | Army National Guard
01.2009 - 01.2022
- Led strategic communications, media facilitation, and community relations to enhance public awareness and support for military operations.
- Managed official news releases, press conferences, and social media strategies to align messaging with mission objectives and increase public engagement.
- Coordinated internal and external communications, ensuring consistency in messaging to strengthen stakeholder relationships and public perception.
- Developed and maintained media relations, serving as a spokesperson and liaison between military leadership, journalists, and the public.
- Executed crisis communication plans and media responses, mitigating risks and maintaining transparency during high-profile situations.
Public Affairs Specialist & Assistant Editor
U.S. Army | Army Reserve | Army National Guard
01.1995 - 01.2002
- Edited and managed content for The Talon Magazine during the Bosnian deployment, producing high-quality military journalism that effectively communicated mission objectives.
- Developed and executed content strategies, mentoring a team in writing, design, storytelling, and photography to enhance publication quality and audience engagement.
- Published impactful stories featured in Army Times, Soldiers Magazine, and Army News Service, increasing public awareness and military outreach.
- Collaborated with military leadership and media outlets to ensure accurate and timely dissemination of information through various communication channels.
- Oversaw editorial processes, content review, and layout design to maintain publication standards and consistency across all media platforms.
Admin Specialist, Mass Army National Guard
U.S. Army | Army Reserve | Army National Guard
01.1994 - 01.1995
- Provided operational and administrative support, streamlining personnel management processes to enhance efficiency and accuracy.
- Maintained and processed confidential personnel records, ensuring compliance with military regulations and organizational policies.
- Coordinated scheduling, correspondence, and documentation, facilitating seamless communication between leadership and service members.
- Assisted in the preparation of reports, presentations, and official documents to support mission readiness and operational effectiveness.
- Managed administrative workflows, improving record-keeping, data entry, and office procedures to optimize daily operations.
Education
MBA - Marketing
Bryan School of Business and Economics at UNC Greensboro
Greensboro, NCBA - Communications and Public Relations
Southern New Hampshire University
NHPublic Affairs Advanced Leadership Course - Certificate
Fort Meade
Fort MeadeContent Management Course - Certificate in Public Affairs
Defense Information School
Fort MeadeIntermediate Photojournalist Course - Certificate in Public Affairs
Defense Information School
Fort MeadeBasic Journalist Course - Certificate in Public Affairs
Defense Information School
Fort MeadeSkills
- Content Publishing and Management
- Digital Asset Management
- Search Engine Optimization (SEO) and Website Optimization
- Social Media Strategy and Management
- Data Analytics and Performance Tracking
- Content Management Systems (CMS)
- Marketing Automation and Digital Tools
- Paid and Organic Digital Marketing Strategy
- Leadership and Team Management
- Strategic Planning and Execution
- Cross-functional collaboration
- Communication and Stakeholder Engagement
- Problem-Solving and Critical Thinking
- Adaptability to Emerging Technologies
- Creativity and Innovation in Digital Campaigns
- Decision-Making and Prioritization
Certification
- Public Affairs Advanced Leadership Course, Fort Meade, MD
- Content Management Course, Certificate in Public Affairs, Fort Meade, MD
- Intermediate Photojournalist Course, Certificate in Public Affairs, Fort Meade, MD
- Basic Journalist Course, Certificate in Public Affairs, Fort Meade, MD
Military Service
U.S. Army | Army Reserve | Army National Guard, 1994 – 2022, Public Affairs NCO & Media Relations, 2009, 2022, Led strategic communications, media facilitation, and community relations for military operations. Managed official news releases, press conferences, and social media strategy. Public Affairs Specialist & Assistant Editor, 1995, 2002, Served as Editor of The Talon Magazine during the Bosnia deployment., Developed and implemented content strategies., Admin Specialist, Mass Army National Guard, 1994, 1995, Provided operational and administrative support.
Timeline
Associate Director, Data and Technology Products Marketing Manager
Labcorp
02.2024 - Current
Associate Director, Digital Channels
Labcorp
06.2015 - 02.2024
Public Affairs NCO & Media Relations
U.S. Army | Army Reserve | Army National Guard
01.2009 - 01.2022
Public Affairs Specialist & Assistant Editor
U.S. Army | Army Reserve | Army National Guard
01.1995 - 01.2002
Admin Specialist, Mass Army National Guard
U.S. Army | Army Reserve | Army National Guard
01.1994 - 01.1995
MBA - Marketing
Bryan School of Business and Economics at UNC Greensboro
BA - Communications and Public Relations
Southern New Hampshire University
Public Affairs Advanced Leadership Course - Certificate
Fort Meade
Content Management Course - Certificate in Public Affairs
Defense Information School
Intermediate Photojournalist Course - Certificate in Public Affairs
Defense Information School
Basic Journalist Course - Certificate in Public Affairs
Defense Information School
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