Christi Raia
Charlotte
Summary
I am a detail-oriented and friendly individual seeking a career in social media and marketing management. Highly motivated Content Creator with proven track record developing engaging content. Works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes and maintaining brand image in a public relations-friendly way. Proven knowledge on how to spot trends and bridge inconsistencies/gaps between engagement, performance and revenue.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
Work History
Social Media & Marketing Manager
BODYROK Charlotte
Charlotte, NC
12.2025 - Current
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Generated sponsorships with local businesses to enhance marketing objectives.
- Improved website visibility through development and implementation of SEO strategies.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Created and managed social media campaigns to increase brand engagement.
Fraud Specialist III
TD Bank
Remote - Charlotte
09.2022 - Current
- First level supervisor at contact center in a specialities group assisting with escalated calls from branch representatives and customers regarding complex fraud cases.
- Investigate, resolve and dispute fraud cases involving deposit and credit accounts ensuring compliance with bank policies and regulatory standards.
- Identify suspicious transaction patterns through account monitoring and detailed analysis.
- Communicate with customers to gather evidence, resolve concerns and provide clear explanation and expectations regarding dispute outcomes.
- Collaborate with internal departments to escalate cases and provide high quality resolutions while maintaining positive customer experience.
- Contribute to reducing fraud related losses through identification of risk behaviors.
Content Creator
Self Employed - TikTok and Instagram
Charlotte, NC
03.2021 - Current
- Collaborated with other entertainers to create engaging acts.
- Implemented creative techniques to create unique performances.
- Engaged with audiences to create memorable experiences at live performances.
- Used social media to promote events and build audience.
- Amassed 505,000+ followers on tik tok regaining partnerships with multiple brands such as Eden, SkinnyRX, Amazon, Spylt Protein, Illusion Bronze, Dr. Brandt, Popilush and more
- Amassed over 4,000 followers on Instagram with partnerships with CarolinaRun, No Shade Spray Tan and Amazon.
Social Media Manager
Sisi Rose
Miami, FL
10.2022 - 12.2025
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Authored fresh and engaging press releases and prepared complete press kits.
- Developed and promoted corporate brand, images and identity to media and public.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Oversaw multiple social media platforms including but not limited to Instagram, Tik Tok, OnlyFans
Social Media Manager
Reve Media
Miami, FL
01.2023 - 06.2025
- Collaborated with local photographers and real estate agents to develop content, integrated branding and public relations strategies.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Created and implemented systems and processes for monitoring media coverage.
- Cultivated strong corporate image and identity with clear branding.
Assistant Branch Manager
KeyBank National Association
Liverpool
03.2020 - 09.2022
- Managed administrative banking operations, including account, maintenance, auditing, reconciliation, and branch compliance.
- Supervise and trained staff to maintain accurate processing of cash handling and vault controls.
- Developed customer outreach strategies, increasing engagement, and retention.
- Overall, ATM balancing teller drawers and financial record preparation to maintain audit readiness.
- Adapted to evolving priorities while maintaining accuracy and meeting deadlines.
- Tailored products for customers need to meet their current financial needs while also resolving arising issues and creating seamlessly executed arrangements for future financial.
- Became the first small business liaison in central New York region to on board 100+ customers to the Key@Work program.
Associate Banker
Chase Bank
Oswego
12.2018 - 03.2022
- Processed high risk financial transactions, including wire, transfers deposits, and which rules in compliance with fraud prevention protocols.
- Delivered personalized financial solutions to meet customer needs and improve overall banking experience.
- Resolved complex service issues through active, listening and strong problem-solving skills.
- Assisted with account set up documentation and risk review for customer banking products.
Education
Bachelor of Arts - International Relations
SUNY College At Oswego
Oswego, NY 08.2015 - 12.2018
Skills
- Communication
- Conflict resolution
- Multitasking
- Managing complaints and escalation
- Customer outreach and retention
- Intermediate Spanish language proficiency
- Video content creation
- Digital publishing
- Content scheduling
- Social media management
- Email campaigns
- Problem-solving
- Content strategy
- Brand consistency
- Marketing analytics
- Social media expert
- Competitor analysis
- Affiliate marketing
- Social media content campaigns
- Brand development
Languages
Spanish
Professional
Accomplishments
- WOW Star award winner for 3 consecutive quarters in 2023
- Nominated as new-hire onboarding support trainer for 2024 through 2026
- Effectively increased brand visibility for BODYROK by increasing engagement by 483% in six months.
- Created and maintained multiple brand deals partnerships and ongoing collaborations for myself and for businesses and creators I’ve managed.
References
References available upon request.
Timeline
Social Media & Marketing Manager
BODYROK Charlotte
12.2025 - Current
Social Media Manager
Reve Media
01.2023 - 06.2025
Social Media Manager
Sisi Rose
10.2022 - 12.2025
Fraud Specialist III
TD Bank
09.2022 - Current
Content Creator
Self Employed - TikTok and Instagram
03.2021 - Current
Assistant Branch Manager
KeyBank National Association
03.2020 - 09.2022
Associate Banker
Chase Bank
12.2018 - 03.2022
Bachelor of Arts - International Relations
SUNY College At Oswego
08.2015 - 12.2018