Chase Lippard
Aberdeen
Summary
Hands-on Hotel Sales Manager with direct hospitality sales experience consistently produces top revenue for a private golf resort. Implements effective sales strategies to increase company profitability and meet organizational revenue goals. Maintains polished personal presentation with warm, confident and hospitable personality to develop and sustain business relationships.
Overview
12
12
years of professional experience
Work History
Golf Group Sales Manager
Pinehurst Resort & Country Club
10.2016 - Current
- Responsible for generating room nights and revenue for golf groups of 12 or more guests.
- The sales process involved creating a book of business by soliciting clients through cold calling, email campaigns, lapsed guests data sheets, inbound inquires, marketing campaigns, and Revinate not booked data sheets.
- Responsible for creating group golf packages, contracts, resumes and reservation room blocks.
- Responsible for creating relationships with clients to book recurring business.
- Attend my clients' events on property to better establish relationships.
- Achieved numerous sales incentive goals in 2018, 2019, 2021, 2022 & 2023. Most recently achieved a total of $5.5 million in actualized revenue for 2023.
- Worked with other departments across the property to insure them of my groups' schedules, needs and potential for upselling in catering and retail.
- Responsible for leading the partnership with the PGA Magazine Ambassador program since 2017.
- This involved bringing in potential country clubs and retail partners to the resort to create relationships to build a book of solid business for future years.
- Proficient using the following sales and hospitality software systems: (Visual One / Agilysys systems, Sales Force CRM, Revinate & Sendsites Proposals).
Hotel Front Desk Supervisor
Pine Needles and Mid Pines Resorts
01.2016 - 10.2016
- Managed daily operations at the front desk of Pine Needles Lodge & Golf Club
- This involves making guest registration cards, room keys, express check out slips, and checking guests in and out of the resort
- Supervising the bellman's shift, making sure the bellman is satisfying every guest above their personal standard
- Responsible for taking all calls at the resort and making sure each guest reaches the proper department they were inquiring about
- Gained valuable knowledge of the resort operations system Visual One
- Responsible for making resort and golf package reservations for future guests
- Gained valuable experience in making manager adjustments to customer folios.
Assistant Golf Professional
Pine Needles and Mid Pines Resorts
01.2013 - 01.2016
- Managed daily operations of Pine Needles and Mid Pines pro shops
- Gained valuable teaching experience through the Peggy Kirk Bell Golfari Experience
- Provided golf instruction and coordinated events for U.S
- Kids World Golf Championship
- Experience in Visual One and tournament pairings based upon player handicaps
- Managed a par 3 executive course and pro shop with a driving range and target greens
- Responsible for merchandise sales, green fees, cart rentals, and member account maintenance
- Daily opening and closing operations including accountable receipts
- Completed college internship for degree requirements in Recreation Sports Management
- Assisted tournaments and corporate outings, coordinated junior clinics and summer camps
- Learned club repair including re-gripping, re-shafting, loft/lie machine, and launch monitor operation.
Assistant Golf Professional
Lake Hickory Country Club
08.2012 - 12.2012
- Managed daily operations of Pine Needles and Mid Pines pro shops
- Gained valuable teaching experience through the Peggy Kirk Bell Golfari Experience
- Provided golf instruction and coordinated events for U.S
- Kids World Golf Championship
- Experience in Visual One and tournament pairings based upon player handicaps
- Managed a par 3 executive course and pro shop with a driving range and target greens
- Responsible for merchandise sales, green fees, cart rentals, and member account maintenance
- Daily opening and closing operations including accountable receipts
- Completed college internship for degree requirements in Recreation Sports Management
- Assisted tournaments and corporate outings, coordinated junior clinics and summer camps
- Learned club repair including re-gripping, re-shafting, loft/lie machine, and launch monitor operation.
Education
BACHELOR OF SCIENCE - Sports Management & Business
Mars Hill University
Mars Hill, NC05.2012
Skills
- Sales Strategies
- Sales Training
- Market Research
- Customer Service
- Personnel Management
- Operational Efficiency
- Sales Cycle Management
- Client Base Retention
- Leadership Development
- Outreach Initiatives
- Sales Statistics Analysis
- Business Analytics
Languages
English
Timeline
Golf Group Sales Manager
Pinehurst Resort & Country Club
10.2016 - Current
Hotel Front Desk Supervisor
Pine Needles and Mid Pines Resorts
01.2016 - 10.2016
Assistant Golf Professional
Pine Needles and Mid Pines Resorts
01.2013 - 01.2016
Assistant Golf Professional
Lake Hickory Country Club
08.2012 - 12.2012
BACHELOR OF SCIENCE - Sports Management & Business
Mars Hill University
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