Cassidy Pruitt
Hickory
Summary
Current student with a background in Marketing and logistics roles. Acquired skills include developing and implementing marketing strategies, managing social media platforms, and conducting market research to understand target audience needs. Strengths lie in creativity, teamwork, and adaptability which have been instrumental in driving successful marketing campaigns and fostering strong relationships with community members.
Overview
7
7
years of professional experience
Work History
Marketing Volunteer
Hickory Landmarks
Hickory
02.2025 - Current
- Assisted in planning community outreach events for local historical preservation.
- Created social media content to promote Hickory Landmarks' initiatives and events.
- Collaborated with team members to develop marketing materials for fundraising campaigns.
- Conducted research on local history to enhance public engagement efforts.
- Helped maintain the organization's website by updating content regularly.
- Participated in meetings to discuss marketing strategies and community impact initiatives.
- Researched industry trends and competitor strategies to identify opportunities for improvement.
- Created content for social media channels to engage customers and increase brand awareness.
Clerical Backup
Target
Newton
05.2024 - Current
- Created, analyzed, and processed warehouse reports to support data-driven decision-making and operational transparency.
- Monitored trailer movement and coordinated logistics to ensure consistent flow and minimize bottlenecks in freight handling.
- Tracked and validated data from corporate systems and vendor sources to maintain accuracy in reporting and inventory records.
- Demonstrated proactive problem-solving by managing office communications, resolving issues in real time, and escalating complex concerns with clarity and professionalism.
- Supported daily operations by maintaining an organized workspace and delivering precise handoffs to ensure seamless continuity across shifts and cross-functional teams.
Label Control Specialist
Target
Newton
12.2023 - Current
- Communicated effectively across teams, shifts, and management to ensure accurate and timely handling of freight operations.
- Coordinated with multiple departments to prioritize freight based on delivery schedules, operational needs, and resource availability.
- Collected, organized, and evaluated over 20,000 labels nightly to support efficient workflow and inventory accuracy.
- Analyzed operational data to identify patterns, troubleshoot issues, and propose actionable solutions for process improvement.
- Extracted key performance insights related to productivity and task completion to inform staffing and workflow decisions.
- Collaborated with leadership to allocate labels and responsibilities strategically, optimizing team output and minimizing issues.
Warehouse Worker
Target
Newton
08.2021 - Current
- Reinstated products and updated system records to ensure accurate inventory tracking and operational efficiency.
- Scheduled and adjusted freight appointments based on load volume and delivery timelines to optimize warehouse flow.
- Resolved issues related to freight and pallet discrepancies, minimizing delays and maintaining service standards.
- Reinstated and rebalanced location assignments to support streamlined appointment coordination and inventory accuracy.
- Received, inspected, and processed freight with care and timeliness, adhering to safety and quality protocols.
- Led and maintained a safe work environment by modeling best practices and training team members in compliance procedures.
- Assessed damaged products and communicated findings to headquarters for documentation and resolution.
- Coordinated with carriers via email to report damaged freight and arranged organized pickup of affected items.
Sales Representative
Vector Marketing
Hickory
04.2023 - 08.2023
- Scheduled and managed customer appointments with precision, ensuring timely service and optimal client satisfaction.
- Cultivated a welcoming and engaging atmosphere to enhance the customer experience and encourage repeat business.
- Maintained detailed records of customer orders and adapted to evolving data inputs to support accurate fulfillment and service delivery.
- Executed targeted product marketing strategies across digital and in-person channels to drive brand awareness and relevance.
- Delivered clear, knowledgeable product presentations tailored to customer needs while monitoring business trends and inventory demands.
- Contributed to increased company sales and customer retention through personalized service, proactive outreach, and consistent follow-up.
Trainer
Target
Newton
08.2021 - 02.2023
- Partnered with Team Leads and Operations Managers to strategically staff over 100 team members across functional roles, ensuring optimal coverage and performance.
- Maintained detailed records of team member training certifications and job functions to support efficient task delegation and compliance tracking.
- Oversaw onboarding schedules and development plans for 80+ new hires, facilitating smooth integration and skill progression.
- Delivered weekly performance updates to Operations Managers, highlighting individual growth, training milestones, and staffing adjustments.
- Supported leadership in identifying staffing gaps and implementing solutions to meet operational demands and team dynamics.
- Trained 50+ employees on specialized equipment, promoting safety, accuracy, and operational consistency.
- Delegated tasks based on skill level and workload capacity, fostering accountability and team cohesion.
- Led structured ramp-up initiatives to accelerate employee proficiency in assigned roles.
- Provided ongoing constructive feedback and mentorship to enhance team performance and morale.
- Acted as a point of contact for team member concerns, resolving issues promptly and maintaining a supportive work environment.
Social Media Recruiting Agent
Vector Marketing
Hickory
04.2021 - 12.2021
- Utilized social media platforms (e.g., Facebook, Instagram, LinkedIn) to promote job opportunities and increase visibility among target audiences.
- Designed and distributed digital advertisements to attract qualified candidates and enhance brand awareness.
- Built and maintained relationships with customers, recruits, and community members through consistent outreach and engagement.
- Conducted phone interviews and initial screening calls with potential recruits to assess fit and generate interest.
- Coordinated interview scheduling and managed candidate communications to ensure a seamless recruitment process.
- Maintained accurate records of outreach efforts, candidate progress, and engagement metrics for performance tracking and reporting.
- Compiled and organized lead lists of potential recruits; employed persuasive communication strategies to encourage participation and commitment.
Intern
Brian Center
Hickory
03.2019 - 05.2019
- Coordinated patient appointments to optimize care delivery and enhance clinic operations.
- Monitored patient progress and appointment history, regularly updating database records to reflect current treatment status.
- Created and distributed promotional materials to boost patient admissions and strengthen community outreach.
- Updated financial records within internal systems to ensure accurate reporting and effective budget management.
- Planned and hosted staff appreciation events to foster team morale and recognize employee contributions.
Education
Bachelor’s - B.S. in General Business
Excelsior University
Albany, NY12-2026
Diploma -
Saint Stephens High School
Hickory, NC12-2020
Some College -
Challenger Early College
Hickory, NC05-2020
Skills
- Digital marketing
- Content creation
- Social Media Strategy
- Brand Development
- Marketing
- Market Research
- Strategic planning
- Data Analysis
- Data Management
- Recruiting
- Staffing
- New Hire Training
- Cross-Functional Coordination
- Internal Collaboration
- Schedule Management
- Problem Solving
- Customer Service
Timeline
Marketing Volunteer
Hickory Landmarks
02.2025 - Current
Clerical Backup
Target
05.2024 - Current
Label Control Specialist
Target
12.2023 - Current
Sales Representative
Vector Marketing
04.2023 - 08.2023
Warehouse Worker
Target
08.2021 - Current
Trainer
Target
08.2021 - 02.2023
Social Media Recruiting Agent
Vector Marketing
04.2021 - 12.2021
Intern
Brian Center
03.2019 - 05.2019
Bachelor’s - B.S. in General Business
Excelsior University
Diploma -
Saint Stephens High School
Some College -
Challenger Early College