Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Cassidy Church

Hickory

Summary

Digital Media Coordinator specializing in content creation, social media strategy, and digital analytics. Demonstrated success in executing high-impact digital campaigns, achieving measurable results. Strong communicator with proven adaptability, enhancing team collaboration and project success. Committed to meeting organizational needs through consistent and organized practices, thriving in high-pressure environments.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Digital Media Coordinator

Camp Bethel Summer Camp And Event Center
Fincastle
05.2025 - 08.2025
  • Created engaging social media content for camp events and programs on multiple social media platforms.
  • Photographed all camp activities throughout the week and organized unit and all camp photos, along with staff photos.
  • Organized content for the "Bethel Benefit," an online fundraiser to gain funds for the upcoming year at camp. This includes livestreaming, capturing film, editing videos, and more.
  • Coordinated digital marketing campaigns to promote summer activities.
  • Crafted videos showcasing each week at Camp Bethel for campers and parents to glance back at all the adventures that occurred throughout the week.
  • Brainstormed and executed the logistics for weekly events for the campers to enjoy. For example, "Camp Carnival," "Berry Fest," and "Watermelon Fest."
  • Managed website updates to ensure current information availability.
  • Collaborated with staff to produce promotional videos for camp initiatives.

Intern

Watauga Arts Council
Boone
08.2024 - 12.2024
  • Created and scheduled social media content across multiple platforms, increasing engagement, and promoting upcoming events.
  • Managed and organized donor lists, ensuring accurate records, and facilitating improved communication for fundraising efforts.
  • Assisted with website updates, ensuring event information and content were up to date, enhancing user experience and accessibility.
  • Designed promotional materials such as event signage, posters, and flyers to boost community attendance and visibility for arts initiatives.
  • Organized craft and supply rooms, maintaining order, and supporting workshop preparation and event execution.
  • Provided physical labor and logistical support during events, including setting up and breaking down spaces, and preparing materials for programs.

Senior Camp Counselor

Camp Bethel Summer Camp And Event Center
Fincastle
05.2022 - 08.2024
  • Served in loco parentis, ensuring the physical, emotional, and social well-being of campers by acting as a guardian during camp activities, routines, and off-site trips.
  • Planned and led daily activities, including hiking, rock climbing, archery, team bonding exercises, crafts, and creek play.
  • Facilitated trips to tubing, horseback riding, caving, and climbing facilities, ensuring camper safety and engagement while off-site.
  • Fostered a nurturing environment, guiding campers through daily routines (meals, hygiene, bedtime), while creating a supportive and caring atmosphere.
  • Monitored and addressed camper needs, providing emotional support, and ensuring their safety using a 'zero transition time' approach, making all changes in activities seamless and stress-free.
  • Administered first aid and responded to emergencies according to camp protocols, ensuring the health and safety of all campers.
  • Collaborated with fellow counselors to plan weekly activities, ensuring personalized experiences based on each group's unique needs and interests.
  • Encouraged team-building and personal growth through structured challenges and individualized support, contributing to a positive, cohesive group dynamic.
  • Recognized for creating a family-like environment where campers felt cared for and valued, resulting in a safe space for campers to grow closer to themselves, their peers, and nature.

January Term Intern

Blue Ridge Parkway Foundation
Winston-Salem
01.2024 - 01.2024
  • Assisted with donor communications, crafting personalized thank-you letters, addressing large donor correspondence, and maintaining records of donations in Blackbaud.
  • Organized and filed donation records for 2022 and 2023, ensuring accurate tracking and smooth administrative processes for ongoing fundraising efforts using Excel.
  • Curated and maintained donor lists for upcoming campaigns, ensuring accurate data management before sending materials to the mail house.
  • Collaborated with development and communications teams to discuss program goals (e.g., Kids in Parks, BR Music Center), and marketing strategies for upcoming fundraising campaigns.
  • Prepared and sent annual donation reports to Park Protectors members, enhancing donor engagement by providing detailed records of their contributions.
  • Supported marketing efforts for the Blue Ridge Parkway Music Center, participating in concert marketing discussions, and planning strategies for audience engagement.
  • Assisted with event logistics, including inputting attendee data for the BRPF Fall Reception, and providing support for staff meetings and special events.
  • Gathered community feedback from visitors regarding construction and Parkway closures, providing insight into public concerns to inform future communications.
  • Conducted research on nonprofit communications, reading and discussing key books about nonprofit fundraising, donor engagement, and the charity divide in America.

Education

Bachelor of Science - Communication Studies And Public Relations

Appalachian State University
Boone, NC
05-2028

High School Diploma -

Salem Academy
Winston-Salem, NC
05-2024

Skills

  • Social media management
  • Digital marketing
  • Content creation
  • Event planning
  • Video editing
  • Team leadership
  • Fundraising coordination
  • Communication strategies
  • Relationship building
  • Team collaboration
  • Environmental education
  • Conflict resolution and mediation

Certification

  • CPR/AED Certification
  • First Aid Certification

Timeline

Digital Media Coordinator

Camp Bethel Summer Camp And Event Center
05.2025 - 08.2025

Intern

Watauga Arts Council
08.2024 - 12.2024

January Term Intern

Blue Ridge Parkway Foundation
01.2024 - 01.2024

Senior Camp Counselor

Camp Bethel Summer Camp And Event Center
05.2022 - 08.2024

Bachelor of Science - Communication Studies And Public Relations

Appalachian State University

High School Diploma -

Salem Academy

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Cassidy Church