Carrie Lawler
Greenville
Summary
Content Writer with over 10 years of experience excelling in digital marketing, photography, and content creation. Proven track record of enhancing brand visibility through strategic social media marketing and unique promotions. campaigns. Passionate about fostering community engagement and leveraging a diverse skill set to drive results in dynamic environments.
Overview
14
14
years of professional experience
Work History
Fitness Instructor 2
ECU Health and Wellness
Greenville
09.2011 - Current
- Educated clients on nutrition guidelines for maximum results from workouts.
- Encouraged participants to reach their fitness goals with positive reinforcement techniques.
- Instructed group classes in a variety of disciplines such as yoga, Pilates, aerobics, strength training and aquatic fitness.
- Demonstrated proper form and technique for various exercises and stretches.
- Stayed current with the latest fitness trends and research to enhance training methods and advice.
Group Fitness Manager/Group Fitness Instructor
Fit for Life 24
Greenville
06.2012 - 06.2016
- Scheduled classes and coordinated instructor availability for all group fitness activities.
- Coordinated launches and fundraising events
- Cold calling sales and Social Media promotions
- Conducted regular evaluations of instructors to ensure quality standards were met.
- Assisted in the recruitment, training and evaluation of new instructors.
- Encouraged employees to voice concerns and share opinions without fear of reprisal, promoting positive and conducive working environment.
- Analyzed data from surveys and questionnaires to identify areas where improvements could be made in existing programs or services.
E-Commerce Shop Owner
Poshmark
- Top Seller with a following of 144K.
- Manage a design-focused e-commerce store
- Content, SEO Marketing, Branding, and Logo Design, E-mail Marketing
- Photography, photo edits and enhancements
7th Grade English Language Arts Teacher
Farmville Middle School
- Lesson planning per NCDPI standards, boosting student engagement, and
- Guided students in creating writing portfolios, enhancing writing skills, and creativity.
- Awarded Teacher Incentive Fund Grant for exceptional teaching in 2020-2021.
Feature Writer/Fashion Columnist
City Flare the Magazine
- Cultivator of sources, b2b ad sales, direct content development
- Delivered quality content within budget and on time
- Adobe ad design
- Fashion Column: The East Coast Fashion Diva
- Developed daily content to increase engagement, SEO
Social Media Manager
The Auto Store Group
- Established Multifaceted social networks for 5 car dealerships
- Content development
- Canva, Adobe ad design, digital marketing, photography, and basic videography
- Increased customer engagement and sales through social media networks and customer relations
Education
NCDPI Teacher Licensure -
East Carolina University
01.2023
BA - Creative Writing
Southern Connecticut State University
01.2004
Skills
- Research
- Journalism
- Creative Writing
- Fashion Writing
- Editing
- Digital Marketing
- Content Creation
- SEO
- Branding
- Photography
- Design
- Customer Service
- Sales
- Group Fitness
- Fine Art
- Teaching
Websites
Timeline
Group Fitness Manager/Group Fitness Instructor
Fit for Life 24
06.2012 - 06.2016
Fitness Instructor 2
ECU Health and Wellness
09.2011 - Current
E-Commerce Shop Owner
Poshmark
7th Grade English Language Arts Teacher
Farmville Middle School
Feature Writer/Fashion Columnist
City Flare the Magazine
Social Media Manager
The Auto Store Group
NCDPI Teacher Licensure -
East Carolina University
BA - Creative Writing
Southern Connecticut State University