Carolyn DeLarue
Apex,NC
Summary
Dependable and experienced professional with a proven track record of success in the field. Meticulous attention to detail and a proactive mindset, constantly seeking opportunities to enhance processes and workflows for the benefit of the team. Approach work with a conscientious and hardworking attitude, excelling at multitasking in fast-paced environments to deliver efficient and effective results. A dynamic individual with hands-on experience in new home sales, known for navigating challenges with ease. Bring strong problem-solving skills and a proactive approach to new tasks. Recognized for adaptability, creativity, and a results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.
Overview
15
15
years of professional experience
Work History
Community Sales Manager
Baker Residential
07.2024 - Current
- Guided potential home buyers through step-by-step process of purchasing new home.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Negotiated and finalized sales contracts with focus on obtaining best possible price to maximize company profits.
- Prepared and presented contracts and other legal documents to clients.
Custom Builders Representative
Coldwell Banker Advantage New Homes
09.2019 - 10.2023
- Sell and Market New Homes for multiple Custom Builders within assigned community
- Excellent customer service while utilizing Customer Relationship Management (CRM) software
- Generated unique marketing and sales techniques to help sell multiple Custom Builder products
- Increased sales volume for all 5 custom builders by 300% in 1st year
- Coordinated and attended all builders' meetings with clients for new custom builds
- Follow up during building R&D to include market trends for builders and assist in pricing and plan evaluations for sales/marketing
- Attended numerous sales and marketing webinars and seminars to gain competitive edge
- Prepare and present all Builders Contract paperwork
- Read and explain builder's blueprints and specifications
- Established strong relationships with other realtors to ensure referral base.
Internet Sales and Marketing
Taylor Morrison/AV Homes
06.2018 - 04.2019
- Created a positive experience for internet customers using email, online live chat and customer calls
- Experienced with Sales Force CRM, Call Rail and many other online platforms for online sales
- Manage and update all available homes on company website and maintain weekly if not daily
- Partner with the onsite Community Managers to provide a word class experience to our customers
- Meet or exceed company quotas monthly on sales and appointment conversions
- Achieved 87% conversion
- Work closely with the sales and marketing team with varies duties
- Assist with community openings and events.
New Home Consultant
David Weekley Homes-Charleston Division
06.2017 - 02.2018
- Successfully worked on a team to promote and sell David Weekley Homes
- Held extremely high credibility with customers to achieve the 'DWR' 100% of the time
- Executed and completed weekly realtor and community outreach to promote DWH communities
- Participated in all Community meetings with Builders, Warranty and Project Managers
- Completed DWH 'Trust Selling' training and had 98% company 'shop' score
- Managed the entire sales/follow-up process flawlessly per the DWH way
- Collaborated with all team members to better the DWH experience.
New Home Consultant
H&H Homes-Charleston Division
09.2015 - 06.2017
- Collaborated with VP of Marketing in regards the opening/closing of Charleston Division communities
- Recruited and participated in the hiring process of new sales associates for the Charleston Division
- Responsible for the management and sales for the Charleston Division to include 5 active communities
- Produced and planned community marketing media with corporate VP of Marketing for Charleston Division.
New Home Consultant
Lennar Homes-Colorado Division
04.2015 - 12.2015
- Responsible for the sales and management of an award-winning Active Adult, 55 and better community
- Successfully worked on a sales team to ensure the success of a large 1000+ homesite active adult community
- Oversee and manage model home park of 9 decorated model homes in high end golf course community
- Participated in weekly sales/construction meetings
- Kept accurate and up to date notes on customers and homebuyers in CRM per company policies.
New Home Consultant
Wonderland Homes
05.2013 - 04.2015
- Participated with upper management and land developer on setting up new community home site premiums to maximize company profit
- Created an exceptional selling position in a new market by participating in product R&D prior to community opening
- Sold and Managed 2 product lines to include luxury patio homes and luxury 2 story single family homes in the mid $600,000's to over $1,000,000
- Exceeded company sales absorption numbers by 200% while competing against National Homebuilders within same community at a much higher price point.
Sales Manager
Toll Brothers-Colorado Division
05.2010 - 04.2013
- Trained and hired New Sales Associates and Sales Managers for the Colorado Division
- Assisted National Sales Trainer with Division sales training
- Participated and prepared reports with Project Manager and assisted with all feasibility studies for quarterly project review meetings
- Managed the startup, marketing, and sales of a highly successful luxury $1,000,000+ community
- Held weekly sales/construction meetings and attended all pre con, pre-drywall and post close meetings with Project and Construction managers
- Walked all homes under construction weekly
- Assisted with marketing details to promote and sell community
- Website audits/updates monthly if not weekly.
Skills
- Market Research
- Contract Negotiations
- Articulate and Persuasive
- Sales Coaching
- Sales team training
- Goal setting
- Sales coaching
- Exceeds sales goals
- Team motivation
- Operating procedures and policies
Licenses And Designations
North Carolina Real Estate Broker License ACTIVE, REALTOR, BIC Eligible
NAHB CSP-Certified New Homes Sales Professional
Timeline
Community Sales Manager
Baker Residential
07.2024 - Current
Custom Builders Representative
Coldwell Banker Advantage New Homes
09.2019 - 10.2023
Internet Sales and Marketing
Taylor Morrison/AV Homes
06.2018 - 04.2019
New Home Consultant
David Weekley Homes-Charleston Division
06.2017 - 02.2018
New Home Consultant
H&H Homes-Charleston Division
09.2015 - 06.2017
New Home Consultant
Lennar Homes-Colorado Division
04.2015 - 12.2015
New Home Consultant
Wonderland Homes
05.2013 - 04.2015
Sales Manager
Toll Brothers-Colorado Division
05.2010 - 04.2013
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