Caroline Hernasy
Waynesville
Summary
Digital Illustrator and Graphic Designer with talent for developing unique custom artwork. Innovative approach to ideas and concept development. Offering 20 plus years of expertise overseeing individual projects and brand development, working for organizations and for my own business.
Overview
32
32
years of professional experience
Work History
Digital Illustrator / Graphic Designer
Caroline Maria
01.1999 - Current
- Designed and executed various graphic design/digital products for clients.
- Consulted with customers to assess needs and propose optimal solutions.
- Developed creative design for print materials, brochures, banners, and signs.
- Created digital image files for use in digital and traditional printing methods.
- Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Developed innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.
- Designed creative digital displays used in online advertising for local businesses.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
- Conceptualized unique logo designs for startups, establishing strong visual identities that resonated with target markets.
- Met with customers to present mockups and collect information for adjustments.
- Redesigned company website, increasing average time spent on the site by visitors and driving up conversion rates.
- Edited and enhanced existing artwork and graphics.
Video Archivist
Young Life
02.2015 - 03.2015
- One month contract assignment
- Assisted the Young Life Legacy Program Manager on a 16mm film digitization project to transfer film archives to DVD storage and create DVD movies with graphics and menu options
- Supervised the quality of digitized video of vintage summer camp advertising and fundraising films
- Designed DVD labels and jewel case inserts
- Maintained Excel database on the file structure of project's progress.
Lead Graphic Designer
Theochem Labs
04.1993 - 05.1994
- Responsible for concept and redesign of labels for industrial chemical products
- Prepared all digital files for press and screen printing
- Provided oversight for quality production of printed materials and screen-printed containers
- Consulted with upper management and clients for design input.
Lead Graphic Designer
Color Quick Printing
04.1992 - 05.1993
- Responsible for the graphic design of all printed products
- Designed and produced a wide range of printed graphic design products, including business cards, book covers, brochures, newspaper inserts, catalogues, menus, etc
- Collaborated on graphic design ideas with customers, upper management, and salespeople
- Performed all pre-press services to ensure digital products printed correctly.
Reporter/Photographer/Graphic Design
Suncoast News
02.1998 - 01.1990
- Reported on local events and wrote copy for inclusion in the newspaper
- Conducted interviews, photographed events, and wrote news articles
- Collaborated with Editor on copy and design of newspaper content
- Performed all pre-press services to ensure digital products printed correctly
- Created newspaper advertisements for restaurants, car dealers, grocery stores, etc
- Prepared digital files for pre-press.
Education
No Degree - Graphic Design
Liberty University
Lynchburg, VA02.2025
Skills
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Non-html web design (Wix)
- Graphic Design
- Digital illustration
- Surface and Pattern design
- Project Management
- Editorial and creative writing
- Photography
- MS Word, Power Point, Excel
- Type 60 wpm
Volunteer Experience
Teacher, St. Dominic Homeschool Cooperative, Mills River, NC, 08/2010, 06/2012, Involved in the planning phase of each school year to include choice of curriculum and the planning of special projects.
Taught U.S. History and Worldview classes at the Middle and High School level.,
Involved in all aspects of promoting the success of the enrolled students to succeed with a rigorous academic curriculum to include Shakespeare theater productions, facilitating writing, art, and science contest entries.
Through involved historical research, incorporated graphics, period music, and hands-on projects into the U.S. History curriculum.
Created and produced DVD video series to enhance the History and Worldview curriculum by researching key topics and incorporating vintage photographs, video and audio into short movies.
Participated as promoter, judge, and advisor for National History Day informational meetings and local competitions., Participated as coach, research assistant, video and script editor for two National History Day projects - both in the category of Junior Individual Documentary. One of the student documentaries was chosen to compete in the final round at the National competition in Washington D.C., with my student placing 5th at the national level competition.
Timeline
Video Archivist
Young Life
02.2015 - 03.2015
Digital Illustrator / Graphic Designer
Caroline Maria
01.1999 - Current
Reporter/Photographer/Graphic Design
Suncoast News
02.1998 - 01.1990
Lead Graphic Designer
Theochem Labs
04.1993 - 05.1994
Lead Graphic Designer
Color Quick Printing
04.1992 - 05.1993
No Degree - Graphic Design
Liberty University
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