Caleb Horn
Mebane,NC
Summary
Sales professional with proven performance in outbound appointment setting, inbound setting, and objection handling across multiple high-ticket coaching industries. Proven ability to qualify buyers, control early-stage sales conversations, and pre-position for a close. Recognized as the team top performer and groomed for closing position. Seeking to transition into a full closing role.
Overview
2
2
years of professional experience
Work History
Sales Development Representative
REI Game Changers
03.2025 - 01.2026
- Immediately became the top revenue generating SDR within 3 months of joining an eight year old real estate investing coaching company.
- Responsible for generating over $1 million in my first 9 months.
- Identified emotional and financial drivers, overcame objections, and positioned the coaching program as a solution before final closer.
- Got buy-in on the solution and the cost of the program before handing off to the closer.
Appointment Setter — Health Coaching
Alinea Coaching
12.2024 - 04.2025
- Booked 20–25 quality sales calls per month for a part-time high ticket health coaching offer.
- Responsible for ensuring a strong show up rate through pre-call positioning and follow-up until prospect showed up to appointment.
- Qualified prospects based on readiness, goals, and buying intent before handoff to closers.
Appointment Setter — Holistic Healthcare
Navigate Health & Wellness
12.2024 - 03.2025
- Generated 60–80 booked appointments per month via high-volume outbound calling (2,000 - 3,000 dials per 2 month). While working part-time.
- Secured prepaid commitments at booking to improve conversion quality and show up to in-person appointment.
- Contributed to $20K/month through consistent pipeline management.
Sales Pipeline Manager
The Classy Closers Sales Agency
01.2024 - 01.2025
- Supported top performing sales agency by following up and and scheduling prospects in the closer's pipeline.
- Managed closer calendars, inboxes, and lead tracking to ensure deal momentum.
- Assisted with sales operations to improve conversion rate and efficiency.
Event-Based Outbound SDR
Commercial Academy
10.2024 - 11.2024
- Generated over $250K from a one-time sales event by booking sales appointments via outbound calls for registrants of the event.
- Increased total bookings by over 50% compared to baseline event results over the last six years of the company.
Appointment Setter — B2B Lead Generation
The Virtual Edge
05.2024 - 11.2024
- Conducted outbound prospecting for B2B clients via Linkedin.
- Maintained consistent bookings through structured follow-up and pipeline management.
Skills
- Inbound & Outbound Prospecting
- Discovery & Qualification
- Objection Handling
- Pre-Call Positioning
- Pipeline Management
- CRM & Lead Tracking
- Follow-Up Systems
Timeline
Sales Development Representative
REI Game Changers
03.2025 - 01.2026
Appointment Setter — Health Coaching
Alinea Coaching
12.2024 - 04.2025
Appointment Setter — Holistic Healthcare
Navigate Health & Wellness
12.2024 - 03.2025
Event-Based Outbound SDR
Commercial Academy
10.2024 - 11.2024
Appointment Setter — B2B Lead Generation
The Virtual Edge
05.2024 - 11.2024
Sales Pipeline Manager
The Classy Closers Sales Agency
01.2024 - 01.2025