John Huger
Charlotte
Summary
Experienced experiential marketing professional with a strong track record supporting major global brands. At NASCAR, I managed partnership marketing for Coca-Cola and Verizon, owning relationship management and season-long activation execution. At Game Seven Agency, I helped lead two major Jordan Brand projects—one in Paris for the 2024 Olympics and another in San Francisco for the 2025 NBA All-Star Weekend—driving partner journeys, consumer engagement, and large-scale activation production. I bring hands-on experience delivering high-impact events in top markets for world-class brands.
Overview
4
4
years of professional experience
Work History
Experiential Activation, Coordinator
Excel Sports Management (Game Seven Agency)
05.2024 - Current
- Managed execution of Excel Sports Management clients across sponsorship marketing and activation initiatives.
- Coordinated client-vendor relationships and activation deliveries to ensure seamless execution.
- Supported the Brand Marketing team by reconciling budgets and providing ongoing client updates.
- Directed the partner and player journey for the One Finals event in Paris on behalf of Jordan Brand.
- Spearheaded youth engagement and consumer journey efforts for Jordan Brand’s 2025 NBA All-Star activation in San Francisco.
- Led experiential production for Truist’s 2025 MLB All-Star activation, managing run of show and meet-and-greets.
- Directed Truist experiential activations at the Around the Crown 10K, elevating community engagement.
Partnership Marketing, Coordinator
NASCAR
07.2022 - 05.2024
- Oversaw day-to-day relationship management for NASCAR’s partnerships with Coca-Cola and Verizon.
- Planned, fulfilled, and executed partner contractual agreements across the NASCAR season.
- Identified and fulfilled logistical needs for successful at-track events nationwide.
- Documented and interpreted partner data for reports and contract summaries.
- Curated the NASCAR Fuel for Business website to enhance B2B connectivity among partners.
- Spearheaded cross-departmental projects with NASCAR Productions and Analytics teams.
- Hosted hospitality events for official partners across the United States.
Group Sales, Account Executive
NASCAR
03.2022 - 07.2022
- Managed a pipeline of 750+ prospects while completing 500+ weekly sales calls.
- Led ticket campaigns and created engaging pre-race entertainment activities.
- Built client relationships through presentations and in-person meetings.
- Utilized Outreach CRM to analyze prospects and maximize revenue.
Inside Sales Consultant
Charlotte Hornets
06.2021 - 03.2022
- Generated over $115K in revenue through ticket sales.
- Managed a pipeline of 500+ prospects with 500+ weekly sales calls.
- Completed WINGS training, allowing solo arena tours with prospective clients.
Education
Bachelor of Arts - Communications
Bethune-Cookman University
Daytona Beach, FL05.2020
Skills
- CRM Systems
- Multitasking and organization
- Adaptability and flexibility
- Strategic planning
- Event coordination
- MS Office Suite (Word, Excel, PowerPoint)
Timeline
Experiential Activation, Coordinator
Excel Sports Management (Game Seven Agency)
05.2024 - Current
Partnership Marketing, Coordinator
NASCAR
07.2022 - 05.2024
Group Sales, Account Executive
NASCAR
03.2022 - 07.2022
Inside Sales Consultant
Charlotte Hornets
06.2021 - 03.2022
Bachelor of Arts - Communications
Bethune-Cookman University