Bria Adams
Raleigh
Summary
Seeking role as Social Media and Web Specialist with 11 years of experience in digitalmarketing and content management. Proven track record in executing successfulmarketing campaigns and creating impactful marketing materials for agriculturalproducts, collaborating with sales teams and stakeholders to drive engagement andgrowth. Expertise in SEO, social media management, and website development.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Independent Contractor
01.2017 - Current
- Develop and maintain comprehensive digital marketing strategies across various industries, including pharmaceutical, healthcare, education, and technology sectors
- Design and develop websites adhering to SEO best practices, notably for RH Clinical, enhancing their online presence in the behavioral health field
- Craft and publish high-quality, SEO-optimized blog content, consistently meeting and often exceeding project deadlines
- Produce and disseminate authoritative business advice articles, contributing to the thought leadership of clients like David Finkel of Maui Mastermind
- Implement successful social media advertising campaigns for SL Companies, LLC, achieving a significant increase in audience engagement by 7,000 within a month
Content Marketing Manager
Leoforce, LLC
05.2021 - 01.2023
- Managed a comprehensive content development strategy, collaborating with cross-functional teams to create and execute content plans that supported organizational objectives
- Analyzed competitor activities, market trends, and performance data to inform and guide strategic content initiatives, optimizing digital marketing efforts
- Enhanced online presence through the creation of SEO-optimized media and content, including optimizing blogs with effective inbound and outbound linking and metadata strategies
- Directed a successful product email campaign that achieved a 130% return on investment and implemented new content management processes that boosted productivity and efficiency
Marketing Support Specialist
Bayer CropScience
10.2016 - 10.2017
- Worked on Bayer's 'Science for a Better Life' campaign in 2016 and reported to VP of Marketing, Mark Schneid
- I assisted with the development and execution of marketing campaigns for agricultural products like seeds and crop protection chemicals, by creating marketing materials, managing data analysis, coordinating with sales teams, and ensuring effective communication with farmers and other stakeholders
- I was also responsible for coordinating 'Lunch and Learns' between farmers and internal teams as well
Marketing & Administrative Support
North Carolina Central University
05.2013 - 01.2016
- Enhanced event attendance and engagement through integrated marketing strategies, including email campaigns and social media outreach, alongside proficiently managing event logistics through inventory oversight and coordination of travel and supply procurement
Education
MBA -
Pepperdine University
Malibu, CA01-2026
Bachelor of Business Administration - Marketing
North Carolina Central University
Durham, NC12-2015
Skills
SEO Optimization Semrush Email Campaigning CMS Digital Marketing GoogleAnalytics Reporting Social Media Campaigns Video Editing Project Management Team Building Brand Development SendGrid & Infusionsoft WordPress PublicSpeaking & Podcasting Trade Show Event Coordination Zentail E-Commerce Google & Facebook PPC Ads Content Writing & Management MS Office Suite Sharepoint Website Development & HTML Adobe InDesign & PhotoShop MarketResearch Content Creation SEO/SEM Social Media Management StrategicPlanning Data Analysis Teamwork Communication Adaptability Creativity Team Coordination Analytical Skills Problem-solving Communication Skills Creative Thinking
Certification
Inbound Marketing, Hubspot (2019)
Google Analytics, LinkedIn (2019)
Timeline
Content Marketing Manager
Leoforce, LLC
05.2021 - 01.2023
Digital Marketing Specialist
Independent Contractor
01.2017 - Current
Marketing Support Specialist
Bayer CropScience
10.2016 - 10.2017
Marketing & Administrative Support
North Carolina Central University
05.2013 - 01.2016
MBA -
Pepperdine University
Bachelor of Business Administration - Marketing
North Carolina Central University
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