Brian Recoma
Charlotte
Summary
Results-driven digital marketing and sponsorship consultant with hands-on experience developing full-funnel marketing strategies that drive growth and brand visibility. Proven ability to build, launch, and optimize paid advertising campaigns across platforms.
Overview
5
5
years of professional experience
Work History
Marketing Specialist (Digital & Paid Media)
UNC Charlotte
Charlotte
03.2023 - Current
- Lead cross-functional marketing initiatives and manage multi-channel campaigns across digital, social, and outdoor platforms to drive brand awareness and audience growth, which led to a 22% increase in enrollment for 2024.
- Oversee campaign strategy, creative development, and budget management from concept through execution, ensuring alignment and measurable impact.
- Analyze campaign performance metrics including click-through rate (CTR), cost per click (CPC), return on ad spend (ROAS), and conversions.
- Produce creative assets (billboards, social media, transits ads, on-campus branding) using Adobe Creative Suite to maintain consistency with institutional brand standards.
- Manage timelines, reporting, and stakeholder communication to ensure seamless project delivery and accountability.
Sponsorship Consulting Manager (Experiential Marketing)
MKTG Sports + Entertainment
Charlotte
09.2022 - 03.2023
- Oversaw day-to-day client management and activation strategy for Ally and Toyota partnerships within NBA, Olympics and Paralympics verticals.
- Led the planning, production, and execution of large-scale experiential activations, branded content, and fan engagement events that enhanced sponsor visibility and consumer connection.
- Managed budgets, vendor relationships, and cross-functional teams to ensure flawless execution across multiple event properties and campaigns.
- Provided strategic counsel on branding positioning, creative integration, and partnership measurement to strengthen sponsor ROI.
- Directed athlete and influencer collaboration efforts for Team Toyota content, producing high-quality storytelling assets aligned with brand KPI's.
- Developed post-event recaps and performance analyses leveraging audience engagement data to optimize future sponsorship programs.
Marketing Coordinator, Partnerships
Van Wagner
Charlotte
06.2021 - 09.2022
- Supported partnership development by managing sponsor activations, on-site event logistics, and brand integration across championship events.
- Coordinated all aspects of event execution including vendor management, venue operations, signage, and promotional fulfillment.
- Collaborated with brand partners to deliver impactful experiential campaigns that elevated fan experience and sponsor visibility.
- Oversaw marketing strategy for the CIAA Fan Fest event - Saw a 2% increase in attendance in a new market.
- Designed social media graphics, in-venue signage, and digital marketing assets to support event promotions.
- Created post-event reports summarizing sponsorship performance, social engagement, and media exposure.
Education
Master of Science - Sports Administration
Winthrop University
Rock Hill, SC01.2024
Bachelor of Science - Recreation and Sports Management
Coastal Carolina University
Conway, SC01.2021
Skills
- Digital advertising
- Campaign analysis
- Budget management
- Social media strategy
- ROI measurement
- Performance evaluation
- Graphic design
- Retargeting campaigns
- Campaign planning
- Partnership development
- Sponsorship activation
- Brand integration
- Project management
- experiential marketing
- Sponsorship strategy
Timeline
Marketing Specialist (Digital & Paid Media)
UNC Charlotte
03.2023 - Current
Sponsorship Consulting Manager (Experiential Marketing)
MKTG Sports + Entertainment
09.2022 - 03.2023
Marketing Coordinator, Partnerships
Van Wagner
06.2021 - 09.2022
Master of Science - Sports Administration
Winthrop University
Bachelor of Science - Recreation and Sports Management
Coastal Carolina University