Brian Herbst

• Oversee the media & productions, revenue, and technology divisions for NASCAR
• Manage a 300+ person team and $275M P&L (excluding media rights revenue)
• Restructured Corporate Revenue and Sales team in 2024 – division set to deliver record new business year in 2026, an increase of $18M in Corporate Revenue (+11% YOY)
• Revamped Technology team in 2024, reducing costs by 10% year-over-year, allowing for improved operating margins at a NASCAR corporate level

• Secured 7-year, $7.7 billion media rights deal across five major media partners ($1.1B average annual, a +40% increase from prior agreements) - diversifying NASCAR’s content strategy and securing long-term financial stability for the NASCAR industry.
• Led buildout of new $60M NASCAR production facility in Concord, NC, enhancing live production capabilities and content development efforts. Project came in on-time and under budget, after securing $5M in local & state subsidies for the new development.
• Transformed ancillary business units (Racing Electronics & Motor Racing Network) from cost-centers to profit centers over a 3-year period – divisions operated at -$5M / year loss in 2020, now a $6M / year profit center for the company.
• Core member of NASCAR’s scheduling committee, who determine the venue & date selection for NASCAR’s annual schedule. Schedule changes delivered new venues in the LA Coliseum, Chicago Street Race, and San Diego / Coronado project – which were critical ahead of the 2023 media rights cycle.

• Led NASCAR’s entry into the direct-to-consumer business, partnering with NBC Sports Gold on an offering called TrackPass, aggregating secondary motorsports properties in a new subscription product (i.e. sports cars, motorcycle racing, grassroots racing)
• Architected NASCAR’s decision to enter the sports betting space, from the integrity strategy to data partnerships and opening up the category to team sponsorships
• Managed international media business, which delivered NASCAR content to 190 countries and territories

EARLIER ROLES

• Vice President, Global Media Strategy & Distribution (2018 – 2019)
• Managing Director, Broadcasting (2015 – 2018)
• Senior Director, Content Rights & Partnerships (2014 – 2015)
• Director, Content Rights and Partnerships (2012 – 2014)
• Senior Manager, Digital Products (2011 – 2012)
• Various roles in Licensing & Consumer Products division (2005 – 2010)