Summary
Overview
Work History
Education
Skills
Timeline
Generic

Brfadford Reynolds

Greensboro

Summary

Dynamic Account Manager with proven success at Piedmont Truck Center, excelling in client relations and sales development. Expert in negotiating favorable financing options while fostering teamwork and collaboration. Achieved significant revenue growth through strategic inventory acquisition and effective social media engagement, enhancing brand visibility and customer satisfaction.

Overview

21
21
years of professional experience

Work History

Account Manager

Piedmont Truck Center
04.2017 - Current
  • Truck Sales: Engage with clients to understand their needs, present suitable truck options, negotiate deals, and close sales to meet or exceed sales targets.
  • Inventory Acquisition: Source and acquire truck inventory by negotiating with suppliers, attending auctions, or collaborating with trade partners to ensure a diverse and high-quality stock.
  • Lender Relationship Management: Establish and maintain strong relationships with banks, credit unions, and other financial institutions to secure favorable financing options for customers.
  • Social Media Management: Develop and execute social media strategies to promote the company’s brand, showcase inventory, and engage with potential customers across platforms.

Sales Manager, Finance Manager

Frank Myers Auto Maxx
02.2014 - 03.2017
  • Sales Team Leadership: Lead, train, and motivate a team of ten sales associates to achieve individual and team sales goals, providing guidance on sales strategies and customer engagement.
  • Finance Management: Handle financing processes, including reviewing customer credit applications, structuring deals, and collaborating with lenders to secure favorable financing options for customers.
  • Customer Deal Closure: Engage directly with customers to negotiate and finalize sales agreements, ensuring a smooth and efficient closing process.
  • Aftermarket Product Promotion: Actively promote and sell aftermarket products, such as extended warranties, service contracts, and accessories, to enhance customer value and dealership revenue.
  • Performance Monitoring: Track sales team performance, set targets, and implement strategies to improve sales outcomes and customer satisfaction.

F&I Manager

Wilkes Nissan
12.2012 - 01.2014
  • Customer Financing: Work with customers to review credit applications, secure financing through banks, credit unions, and other lenders, and structure deals that meet customer needs and dealership goals.
  • Aftermarket Product Sales: Promote and sell aftermarket products, including extended warranties, GAP insurance, service contracts, and vehicle protection plans, to enhance customer satisfaction and dealership revenue.
  • Deal Finalization: Prepare and review all finance and insurance paperwork, ensuring accuracy, compliance with regulations, and a seamless closing process for customers.
  • Lender Relationship Management: Build and maintain strong relationships with financial institutions to secure competitive financing rates and terms for customers.
  • Compliance and Documentation: Ensure all transactions comply with federal, state, and local regulations, maintaining accurate records and disclosures for audits and reviews.
  • Team Collaboration: Work closely with sales managers and staff to streamline the sales-to-finance transition, providing guidance on deal structuring and financing options.

General Manager, Co-owner

Ashe Auto
10.2008 - 11.2012
  • Operational Leadership: Manage daily dealership operations, including sales, finance and insurance (F&I), service, and administrative functions, to ensure efficiency and profitability.
  • Sales and Revenue Growth: Develop and implement strategies to achieve sales targets, promote aftermarket products, and maximize revenue through effective pricing and inventory management.
  • Staff Management: Lead, recruit, train, and motivate a team of sales associates, F&I managers, service technicians, and support staff, fostering a positive and high-performing work culture.
  • Inventory Management: Oversee the acquisition, pricing, and merchandising of vehicle inventory, ensuring a diverse and marketable stock that aligns with customer demand.
  • Customer Satisfaction: Ensure exceptional customer service across all departments, addressing escalations and implementing processes to enhance the customer experience.
  • Financial Oversight: Monitor financial performance, including budgets, profit margins, and expense control, while collaborating with F&I to secure favorable financing options for customers.
  • Vendor and Lender Relations: Build and maintain relationships with suppliers, lenders, and aftermarket product providers to support dealership operations and customer needs.
  • Compliance and Risk Management: Ensure compliance with federal, state, and local regulations, including licensing, consumer protection, and workplace safety standards.

Sales Manager, F&I Manager

Heritage Dodge Chrysler Jeep / Chevrolet
11.2004 - 10.2008
  • Sales Team Leadership: Manage, train, and motivate a team of sales associates to achieve individual and dealership sales goals, providing coaching on sales techniques and customer engagement.
  • Sales Strategy Development: Develop and implement effective sales strategies to promote Dodge vehicles, meet monthly and quarterly targets, and increase market share.
  • Customer Engagement: Oversee the sales process, assist with complex customer negotiations, and ensure a positive buying experience to foster repeat business and referrals.
  • Inventory Oversight: Collaborate with the general manager to manage vehicle inventory, ensuring optimal stock levels, competitive pricing, and effective merchandising of Dodge models.
  • Aftermarket Product Promotion: Encourage the sales team to promote aftermarket products, such as extended warranties, accessories, and service contracts, to enhance customer value and revenue.
  • Performance Monitoring: Track sales team performance, analyze sales data, and adjust strategies to improve outcomes and address underperformance.
  • Collaboration with F&I: Work closely with the Finance and Insurance team to streamline deal structuring and ensure customers receive suitable financing options.
  • Compliance and Reporting: Ensure all sales activities comply with federal, state, and local regulations, maintaining accurate records for reporting and audits.

Education

Associate of Science - Data And Security Assurance / IT

Guilford Technical Community College
Jamestown, NC

Skills

  • Account management
  • Customer engagement
  • Teamwork and collaboration
  • Client relations
  • Sales development
  • Networking skills

Timeline

Account Manager

Piedmont Truck Center
04.2017 - Current

Sales Manager, Finance Manager

Frank Myers Auto Maxx
02.2014 - 03.2017

F&I Manager

Wilkes Nissan
12.2012 - 01.2014

General Manager, Co-owner

Ashe Auto
10.2008 - 11.2012

Sales Manager, F&I Manager

Heritage Dodge Chrysler Jeep / Chevrolet
11.2004 - 10.2008

Associate of Science - Data And Security Assurance / IT

Guilford Technical Community College

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Brfadford Reynolds