Summary
Overview
Work History
Education
Skills
Timeline
Generic

Brett W. Bogle

Charlotte

Summary

Dynamic and results-driven executive with over 15 years of experience leading strategic sales, business development, and performance improvement initiatives across SaaS, retail analytics, and digital media. Proven ability to deliver measurable outcomes in complex, high-stakes environments by aligning enterprise solutions with client ROI goals. Known for building lasting executive relationships, launching go-to-market strategies, and driving operational growth. Adept at synthesizing complex data into actionable insights and collaborating across functional teams to influence change. Holds an MBA with international focus and excels in hybrid work models.

Overview

11
11
years of professional experience

Work History

Key Account Director

Bluecore
09.2020 - Current
  • Lead strategic partnerships with enterprise retail clients, aligning Bluecore’s AI-driven cross-channel marketing platform with client growth goals and performance KPIs.
  • Drive measurable improvement in revenue, engagement, and retention by connecting customer behavior data with dynamic product catalogs to power next-best-action marketing.
  • Act as executive sponsor across complex accounts, managing cross-functional teams to deliver high-ROI solutions that unify marketing, merchandising, and ecommerce data.
  • Influence product strategy by capturing client feedback and identifying repeatable use cases that shape platform innovation and go-to-market positioning.
  • Represent Bluecore’s value proposition in high-stakes competitive evaluations, contributing to client wins with Coach, Kate Spade, Michael Kors, and other premium retailers.
  • Recognized as Top Sales Performer in both 2023 and 2024 for exceeding strategic revenue goals and expanding enterprise partnerships.
  • Retail Marketing Platform (SaaS / AI Personalization)

Regional Sales Manager

ShopperTrak
08.2018 - 09.2020
  • Led go-to-market strategy and execution for enterprise retail analytics, partnering directly with retail executives to drive profitability through behavioral insight programs.
  • Exceeded revenue targets for H1 2020, including recurring and project-based revenue, in a high-visibility territory.
  • Developed a productized retail consulting solution, increasing client retention and enabling year-over-year recurring engagements.
  • Implemented strategic territory planning across team to expand share of wallet and accelerate customer acquisition.
  • Demonstrated strong leadership in fast-paced, client-facing environments with rapidly shifting priorities and data requirements.

Enterprise Sales Executive

Wiser Solutions
01.2017 - 06.2018
  • Launched pricing and market intelligence platform across enterprise accounts on the East Coast.
  • Closed 7 net new partnerships in pricing optimization and marketing intelligence.
  • Exceeded quota for 2018 and helped redefine the go-to-market strategy for retail prospects.

Enterprise Sales Director

Monetate
08.2015 - 01.2017
  • Drove SaaS revenue by aligning brand strategies across personalization, testing, and recommendations products.
  • Ranked top 4 in North American sales; closed major deals with Floor & Décor, Peter Millar, and Healthline Media.
  • Defined ROI metrics to win the largest non-retail deal in North America.

VP, Business Development

Ezakus
04.2014 - 08.2015
  • Responsible for building out supply partnerships in conjunction with the launching of US operations. Coordinate activities with demand team to ensure digital media inventory is available at scale and within operating margin.
  • Secured over 10 direct publisher partnership deals to create over 250MM unique user profiles.
  • Managed all commercial terms for inventory buying platforms.
  • Negotiated terms and margins on all 3rd party data and technology partnerships.
  • Predictive targeting platform enabling brands to reach new customers

Education

MBA - International Affairs

The George Washington University
12.2006

B.B.A. - Business / Marketing

James Madison University
05.2001

Skills

    Strategy & Analytics

  • Business Strategy Development & Operational Performance Improvement
  • Financial & Revenue Analysis, KPI Design, and Performance Measurement
  • Market Analysis, Competitive Benchmarking, and Scenario Planning
  • Data-Driven Decision Making & Customer Segmentation

    • Client & Stakeholder Management

  • Executive Relationship Management & C-Suite Advisory
  • Consultative Solution Design & Client Needs Assessment
  • Cross-Functional Collaboration & Stakeholder Engagement
  • Strategic Communication & Presentation Skills

    • Technology & Data Enablement

  • Marketing Technology & Martech Stack Optimization
  • Cross-Channel Marketing Strategy & Campaign Orchestration
  • Personalization, Customer Engagement, and Analytics Insights
  • Implementation & Change Management

Timeline

Key Account Director

Bluecore
09.2020 - Current

Regional Sales Manager

ShopperTrak
08.2018 - 09.2020

Enterprise Sales Executive

Wiser Solutions
01.2017 - 06.2018

Enterprise Sales Director

Monetate
08.2015 - 01.2017

VP, Business Development

Ezakus
04.2014 - 08.2015

B.B.A. - Business / Marketing

James Madison University

MBA - International Affairs

The George Washington University

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Brett W. Bogle