Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
References
Timeline
Generic

Brannon Barry

Matthews

Summary

Dynamic business sales professional with a myriad of experiences growing globally recognized brands. An expert in sales and team leadership, I excel in developing strategies that enhance customer experience, profitability, and strategic mission alignment. I am committed to fostering fruitful partnerships and delivering lasting, impactful results.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Senior Sales Manager

Tyson Foods
01.2025 - Current
  • Recruited, hired and supervised a team of highly successful sales professionals.
  • Grew the tortilla business by 183%, including a successful new production line build, and won the system contingency supplier bid.
  • Designed pricing strategies that optimize profits while maintaining customer loyalty.
  • Established relationships with key customers and industry partners to maximize profitability.
  • Developed and implemented supply chain strategies to optimize inventory levels, reduce costs, and improve delivery times.

Sales Manager

Tyson Foods
01.2022 - 02.2025
  • Account management for over 4,000 stores and more than 2,000 owner-operator customers.
  • Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
  • Tortilla sales lead and category manager, handling over 28.5 million pounds of selling and distribution.
  • Led fundraising efforts for RMHC Philadelphia, resulting in over $200,000(+) donations for the charity.
  • Planned, implemented, and led key customer engagement events including exclusive golf outing at Aronimink Golf Club in Philadelphia.

Associate Brand Manager

Tyson Foods
07.2021 - 01.2022
  • Accountable for national brand strategy on Ballpark, Aidells, Wright Brand Bacon & Jimmy Dean Bacon.
  • Led marketing campaigns for Wright Brand Bacon resulting in a 77% sales lift with 9% sustained non-promotional sales lift.
  • Worked closely with PR agencies to develop messaging strategies that align with corporate objectives.
  • Managed multiple projects simultaneously ensuring timely completion within budget constraints.

Associate Sales Manager

Tyson Foods
03.2019 - 07.2021

Commercial Sales Development Associate

Tyson Foods
06.2018 - 03.2019

Education

MBA - Management & Finance

University of Arizona
Tucson, AZ
08-2024

Bachelor of Science - Marketing & Communication

Illinois State University
Normal, IL
05-2018

Skills

  • Team leadership
  • New business development
  • Customer relationship management
  • Special events planning
  • Partnership development
  • Brand strategy
  • Contract negotiation expertise
  • Financial acumen

Accomplishments

  • Full scholarship student-athlete & Team Captain on the Illinois State University football team
  • Missouri Valley Presidential Scholar and Commissioner's Excellence Award Winner
  • Ronald McDonald House Philadelphia Strategic Development and Committee member

Certification

The Post

  • The Post is the only private membership and professional development network connecting athletes turned business leaders.

LinkedIn

  • https://www.linkedin.com/in/branbarry/

References

References available upon request.

Timeline

Senior Sales Manager

Tyson Foods
01.2025 - Current

Sales Manager

Tyson Foods
01.2022 - 02.2025

Associate Brand Manager

Tyson Foods
07.2021 - 01.2022

Associate Sales Manager

Tyson Foods
03.2019 - 07.2021

Commercial Sales Development Associate

Tyson Foods
06.2018 - 03.2019

MBA - Management & Finance

University of Arizona

Bachelor of Science - Marketing & Communication

Illinois State University

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Brannon Barry