Brannon Barry
Sales Account Manager
Charlotte,NC
Summary
Balanced business leader offering exceptional record of achievement over 7-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
6
6
years of professional experience
Work History
Sales Account Manager
McDonald's
01.2022 - Current
- Management of McDonald's Northeast business territory - North Carolina to Maine
- 4,000+ stores and 2,000+ owner-operator customers
- Key relationship management with McDonald's' corporate, owner-operators, distribution partners, and supplier partners
- Lead tortilla category manager handling over 14.5 million pounds of selling and distribution
- Redefined scope of engagement and target markets to increase business success rates.
- Developed and delivered presentations to key customers to position products and services.
- Trained teams to optimize product and service delivery in alignment with individual needs to boost customer satisfaction.
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
Associate Brand Manager
Tyson Foods
Chicago
06.2021 - 01.2022
- Accountable for national brand strategy on Ballpark, Aidells, Wright Brand Bacon & Jimmy Dean Bacon
- Financial management of $1,000,000(+) budget
- Researched market trends to identify customer needs and preferences for strategic planning.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Coordinated with design and media agency teams to develop high-quality creative assets.
- Cultivated relationships with key internal/external stakeholders, vendors and industry influencers to create positive brand experiences.
- Led marketing campaigns for Wright Brand Bacon resulting in a 77% sales lift with 9% sustained non-promotional sales lift
Associate Sales Manager / Data Analyst
Tyson Foods
03.2019 - 06.2021
- Convenience Store Sales Account management across nine states both retailers and distributor partners
- Multi-category management; roller grill, sandwiches, snacking, poultry
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales experiences.
- Direct team management of 12 broker sales representatives
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Monitored and implemented territory's annual trade and budget
- Optimized data & predictive analytics to develop actionable sales plans
- Lead data analyst for must-win accounts 7-Eleven, Circle K, and Kum & Go
Commercial Sales Associate
Tyson Foods
06.2018 - 03.2019
- Complete cross-commercial in-role sales and marketing experience
- Attended training sessions on sales skills, product knowledge, technical information, as well as company policies and procedures.
- Proved successful working within tight deadlines and a fast-paced environment.
- Executive-level presentation experience
- Supply chain and production plant experience.
- Developed strong communication and organizational skills through working on individual and group projects.
- Demonstrated creativity and resourcefulness through development of innovative solutions.
Tyson Special Projects Lead
Tyson Foods
- Lead for "Ghost Kitchen" go-to market strategy and analysis
- Wrote, direct, produced, and oversaw Tyson "One Word" commercial production
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
- Collaborated with Tyson executives to define and propel organization's mission and vision.
- Conducted meetings with team to discuss production progress and to attain production objectives.
- Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
- Presented production ideas and determined creative scenarios for production and delivery.
Education
Bachelor of Science - Integrated Marketing Communication
Illinois State University
Normal, IL 05.2001 -
MBA - Master of Business Administration - Management
University of Arizona
Tucson, AZ 10.2023 - Current
Skills
Adobe Creative Cloud
CoachableTeam LeadershipAnalytics Based SalesProven Problem-Solving SkillsRelationship ManagementCustomer Service-OrientedMarketing Campaign Development & ManagementTime ManagementStrategic PlanningCultural CompetencyStrong Written and Verbal CommunicationNational account management
Market trend analysis
Business growth and retention
Volunteer Experience
- Ronald McDonald House Charities
- St. Vincent DePaul Church & School Religious Education Teacher
- Illinois Special Olympics
References
References are available upon request.
Affiliations
- Participant Director - Leaders of Tomorrow BRG
- Ronald McDonald House Philadelphia Committee Member
- Religious Education Teacher
- Student Athlete Advisory Council Representative
Timeline
MBA - Master of Business Administration - Management
University of Arizona
10.2023 - Current
Sales Account Manager
McDonald's
01.2022 - Current
Associate Brand Manager
Tyson Foods
06.2021 - 01.2022
Associate Sales Manager / Data Analyst
Tyson Foods
03.2019 - 06.2021
Commercial Sales Associate
Tyson Foods
06.2018 - 03.2019
Bachelor of Science - Integrated Marketing Communication
Illinois State University
05.2001 -
Tyson Special Projects Lead
Tyson Foods