Brad Dillard
Winston-Salem
Summary
Innovative multimedia storyteller and Video Producer with over 10 years of experience delivering impactful digital content across healthcare, academia, and broadcast news. Expertise in transforming authentic human stories into engaging multimedia narratives, overseeing all production phases from concept to final delivery. Collaborates effectively with senior leadership to enhance engagement and foster meaningful connections.
Overview
7
7
years of professional experience
Work History
Digital Producer
Advocate Health - Atrium Health Wake Forest Baptist
Winston-Salem, NC
11.2020 - Current
- Produce 40-50 video projects annually supporting healthcare, academic, and executive communications initiative across the Advocate Health footprint that spans Winston-Salem, Charlotte, Milwaukee, and Chicago.
- Partner with physicians, researchers, patients, faculty, and senior leadership to identify compelling stories that advance marketing, education, recruitment, and community engagement goals.
- Conducted interviews and managed production stages from concept development to final delivery, ensuring high-quality content through effective scripting, filming, lighting, audio capture, editing, motion graphics, and AI integration.
- Created engaging short-form and long-form content for websites, social media, digital marketing campaigns, internal communications, and executive messaging, enhancing audience engagement and information dissemination.
- Work with writers, graphic designers, and producers to execute brand marketing campaigns that air on national television and on social media platforms such as Instagram, Facebook, YouTube, and LinkedIn.
- Coordinate production schedules, locations, and stakeholders while successfully managing multiple projects and competing deadlines.
- Collaborated across departments to translate complex subjects into authentic, human-centered visual stories, fostering understanding and connection with diverse audiences.
- Capture events, collaborate with photographers, and quickly turn around videos covering Graduations, ribbon cuttings, Grand Openings, and special occasions.
Photojournalist
WXII 12 News
Winston-Salem, NC
08.2019 - 12.2020
- Produced compelling visual journalism in collaboration with reporters and producers, delivering high-quality content under tight daily deadlines.
- Shot and edited news packages and digital content using Adobe Premiere Pro for television and online audiences.
- Crafted engaging visual narratives through strong sequencing, editing, and documentary-style storytelling techniques.
- Crafted engaging visual narratives through effective sequencing and editing, utilizing documentary-style storytelling techniques to enhance audience engagement.
Education
M.F.A. - Documentary Film
Wake Forest University
Winston-Salem, NC05.2019
B.A. - English & Media Studies
University of North Carolina at Greensboro
Greensboro, NC05.2013
Skills
- Adobe Premiere Pro
- Adobe After Effects
- Adobe Photoshop
- Cinematography
- Interview Production
- Documentary Filmmaking
- Lighting
- Audio Recording
- Story Development
- Multimedia Storytelling
- Project Management
- Brand Storytelling
Timeline
Digital Producer
Advocate Health - Atrium Health Wake Forest Baptist
11.2020 - Current
Photojournalist
WXII 12 News
08.2019 - 12.2020
B.A. - English & Media Studies
University of North Carolina at Greensboro
M.F.A. - Documentary Film
Wake Forest University