BETH MEADLOCK
Hickory
Summary
Dynamic event and hospitality leader with over 10 years of national corporate experience in planning and executing impactful experiences for VIP audiences, including Fortune 500 executives and professional athletes. Expertise in delivering innovative end-to-end event solutions within budget while managing logistics with stakeholders, hotels, venues, vendors, and sponsors. Proven ability to oversee on-site execution and lead cross-functional teams of up to 15, ensuring seamless strategy and outstanding results. Recognized as a calm problem-solver with exceptional organizational skills, adept at prioritizing deadlines and supervising teams during extensive nationwide travel (up to 50%).
Overview
27
27
years of professional experience
Work History
Owner
Beth Meadlock Real Estate
01.2018 - Current
- Plan and execute open houses, property showings, and staging events for high-end clients, managing multiple transactions, concierge-level logistics, and stakeholder communications simultaneously.
- Foster long-term referral networks through proactive problem-solving and elevated customer experiences
Business Counselor
SBTDC at Applachian State University
08.2024 - 10.2025
- Organized and led seminars on contract management, vendor relations, and operations for small business owners, overseeing end-to-end planning, logistics, and attendee experience.
- Provided strategic counseling on growth, partnerships, and risk evaluation, demonstrating strong organizational skills in managing deadlines and client priorities.
Regional Marketing Director
Pretty In Pink Foundation
01.2014 - 01.2016
- Built relationships with physicians, hospital administrators, and referral partners to plan targeted engagement experiences, communicating complex medical/operational strategies to senior executives with confidence.
- Directed marketing initiatives for healthcare audiences, prioritizing business needs and collaborating cross-functionally to achieve seamless execution.
Senior Account Director
Keystone Marketing
01.1999 - 01.2013
- Led NASCAR Series sponsorship programs for National Promotions for CITGO, Kraft Foods, Jim Beam and The Hershey Co., as part of an innovative consumer targeting approach developed by Senior Leadership.
- Led the communication with executives and field personnel to ensure correct implementation of defined business plans and the evaluation of programming results.
- Coordinated account teams up to 15 members, regularly tracking the operational success of partnership agreements and implementing process improvements as required.
- Managed and cultivated strategic vendor relationships, acting as the liaison between clients and major league venues to ensure alignment of goals, effective communication, and successful partnership execution.
- Skilled in managing high-impact events for audiences of 50 to 1,000 participants, overseeing logistics, sponsorship integration, and experiential marketing to create memorable, results-driven brand experiences.
- Created targeted, account-specific activation programs that aligned brand objectives with key partner priorities-such as delivering tailored sponsorship exposure for retail accounts.
- Served and supported organizational programs across 33 counties.
- Negotiated with medical providers to secure goodwill services and resources for nonprofit initiatives, fostering collaborative partnerships to support community healthcare needs.
- Initiated and implemented Project Pink, raising over $200K in the inaugural event.
- Improved financial results by 100%, reinforcing sustainability in the region.
- Collaborated with community partners, donors, and stakeholders to enhance the foundation's mission.
- Negotiated contracts with professional athletes, ensuring alignment with brand objectives and activation strategies to maximize visibility and partnership value.
Education
B.A. - Communications, Psychology
ELON UNIVERSITY
Skills
- Strategic Partnerships
- Event Planning & On-Site Execution
- End-to-End Logistics & Vendor Management
- Stakeholder/Sponsor/Hospitality Relations
- Cross-Functional Team Member
- Budgeting, Contracts & Financial Oversight
- Customer Experience
- Problem Solving
Timeline
Business Counselor
SBTDC at Applachian State University
08.2024 - 10.2025
Owner
Beth Meadlock Real Estate
01.2018 - Current
Regional Marketing Director
Pretty In Pink Foundation
01.2014 - 01.2016
Senior Account Director
Keystone Marketing
01.1999 - 01.2013
B.A. - Communications, Psychology
ELON UNIVERSITY
Community Service
- Catawba Valley REALTORS Assoc.
- Professional Women's Network
- Elks Lodge
- Board of Education, Hickory City Schools (Former)