Becky Hall
Waxhaw
Summary
Experienced marketing professional with a track record of driving engagement and achieving tangible results. Over 15 years in the industry, honed skills in advertising, promotions, community engagement, and business development. Expertise lies in cultivating strong relationships, efficiently coordinating logistics, and spearheading cross-functional initiatives. Driven by a passion for local food systems, fostering positive vendor relations, and implementing sustainable business strategies.
Overview
36
36
years of professional experience
Work History
Marketing Manager
Firebirds International
01.2010 - Current
- Develops and implements advertising and marketing programs to drive sales and brand engagement
- Builds and nurtures strong relationships with local organizations, businesses, and community groups to support marketing initiatives and partnerships
- Leads public relations efforts, including restaurant openings, media events, and public engagement
- Manages food photography operations, coordinating with chefs, designers, photographers, and food stylists to maintain brand consistency
- Executes fundraising programs and local events, ensuring successful participation and measurable results
- Guides regional and restaurant-level management in executing marketing programs and tracking campaign performance
- Co-authored the company’s Local Store Marketing Guide to standardize and enhance local marketing efforts
- Oversees project management for multiple marketing initiatives, ensuring timely execution and success
Broker/Realtor
Vision Group Realty
01.2006 - 01.2010
- Consulted with clients on market conditions, property values, and legal requirements
- Analyzed and negotiated contracts, ensuring favorable outcomes for clients
- Managed all aspects of the transaction process, from property listings to closing coordination
Flight Attendant
USAirways
01.1989 - 01.2005
- Provided exceptional customer service and ensured passenger safety in high-pressure environments
- Managed a variety of situations requiring quick decision-making and adaptability
- Developed excellent communication and teamwork skills while working independently and collaboratively
- Certified in CPR
Education
Broker/Real Estate License -
Allen Tate School of Real Estate
03.2025
General Education -
Grossmont College
01.1985
Skills
- Community Engagement
- Integrated Marketing Promotions
- Vendor Management
- Program Design and Execution
- Event Management Expertise
- Online Brand Promotion
- Market Expansion Skills
- Regulatory Compliance
- Logistics Management
- Clear Verbal Communication
- Brand Marketing
- Strategic Development
- Artistic Oversight
- Strategic Marketing Campaigns
- Campaign Strategy Development
- Brand Identity Creation
- Marketing analytics
- KPI tracking
- Market data collection
- Vendor relations
- Influencer marketing
- Media buying
- Relationship building
- Promotional events
- Marketing plan development
- Brand positioning
- Brand messaging
Community Service
- WCWAA (Western Carolina Youth Athletic Association), Board Member & Fundraising Coordinator
- Marvin Ridge Middle and High School, Band & Athletic Volunteer
- Forest Hill Church, Small Group Leader & Volunteer
- Operation Christmas Child, Volunteer
Additional Relevant Experience
- Strong background in building partnerships with local businesses and organizations to increase engagement.
- Experience in developing marketing materials and advertisements to promote events and programs.
- Skilled in coordinating logistics, vendor relations, and compliance—critical for overseeing operations.
- Comfortable managing websites and social media to promote local initiatives and businesses.
- Proven ability to track financial records, maintain accurate vendor data, and enforce policies to ensure smooth program operations.
Timeline
Marketing Manager
Firebirds International
01.2010 - Current
Broker/Realtor
Vision Group Realty
01.2006 - 01.2010
Flight Attendant
USAirways
01.1989 - 01.2005
General Education -
Grossmont College
Broker/Real Estate License -
Allen Tate School of Real Estate
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